Rare Beauty Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Rare Beauty sales on Amazon US totaled 769,950 units in July 2026 (▼ 41.7% vs. the prior month), generating an estimated $13,488,284 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 83.1% of unit volume and 81.5% of revenue, while a typical listing is priced at $21.57. The keyword itself pulled 86,577 Amazon queries over the same period (▲ 6.7% MoM).
Zooming out to the 12-month window ending July 2026, the rare beauty Top 50 moved 8,958,650 units and $153,658,637 in cumulative sales — an average of 746,554 units and $12,804,886 per month. Monthly throughput topped out at 1,320,300 units in June 2026 and dipped to 511,700 in May 2026, leaving the latest reading 36.1% higher than August 2025.
Rare Beauty Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
770K
▼ 41.7% MoM
Monthly Revenue 2026/07
$13.5M
▼ 47.0% MoM
Top 10 Market Share 2026/07
83.1%
Rare Beauty Market Share & Sales Concentration on Amazon US — July 2026
The most-sold rare beauty listing on Amazon US in July 2026 is ASIN B074PVTPBW (Brand: Mighty Patch), which sold 100,000 units at $11.68 apiece — equal to 13.0% of every unit tracked in this report.
The Top 10 ASINs account for 640,000 units and $10,997,800 in July 2026 — 83.1% of unit volume and 81.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Rare Beauty' on Amazon
July 2026
Is 83.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B074PVTPBW
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
100K
▲ 0.0%vs. prior month
$1.3M
latest month
12-month trend
B09V7Z4TJG
medicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0B2RM68G2
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0GD6R7CFJ
BIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
60K
▼ 40.0%vs. prior month
$1.4M
latest month
12-month trend
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Best Rare Beauty Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing rare beauty brand in July 2026, moving 220,000 units across 3 ASINs for 34.4% of Top 10 volume. BIODANCE follows with 160,000 units (25.0%), ahead of Mighty Patch on 100,000 units (15.6%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.68 to $21.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
3 ASINs in Top 10
34.4%
Units
220K
Revenue
$4.1M
Avg. price
$19.59
B09V7Z4TJG
$18.90·★4.6·30.2K revsmedicube Toner Pads Zero Pore Pad 2.0 for Exfoliation and Pore Care | Dual-Textured Facial Pad with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid - For All, Korean Skin Care, 70 Pads, 1 Pack
Units sold100KB0GHMZXX8Y
$19.90·★3.8·1.9K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90KB0CM2PPNMW
$19.98·★4.4·17.1K revsmedicube Jelly Cream with Collagen & Niacinamide, 3.71 fl.oz | Collagen Jelly Cream by Medicube for Women - 3.7 oz Cream
Units sold30K
BIODANCE
2 ASINs in Top 10
25.0%
Units
160K
Revenue
$3.2M
Avg. price
$21.00
B0B2RM68G2
$19.00·★4.5·45.6K revsBIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
Units sold100KB0GD6R7CFJ
$23.00·★4.5·3.2K revsBIODANCE Hydrogel Eye Patches for Under Eye - Collagen Peptide, Anti Wrinkle & Fine Lines (60 Count)
Units sold60K
Mighty Patch
1 ASIN in Top 10
15.6%
Units
100K
Revenue
$1.3M
Avg. price
$11.68
B074PVTPBW
$11.68·★4.6·184.7K revsMighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Units sold100K
Trending Rare Beauty Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CM2PPNMW booked 30K units at $19.98, with ▼ 50.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CM2PPNMW
medicube Jelly Cream with Collagen & Niacinamide, 3.71 fl.oz | Collagen Jelly Cream by Medicube for Women - 3.7 oz Cream
Price
$19.98
Rating
4.4
Reviews
17.1K
Latest month sales
B08M58SWB1
NYX PROFESSIONAL MAKEUP The Brow Glue, Extreme Hold Eyebrow Gel - Clear
Price
$9.49
Rating
4.4
Reviews
36.5K
Latest month sales
B0BVPNQW1C
Sacheu Lip Liner STAY-N Peel Off Lip Stain, Longwear, p-INKED | Water-resistant, transfer & smudge-proof, lip tint with hyaluronic acid & vitamin E for conditioning benefits, matte finish
Unlock to view ASIN details and product titles
Price
$9.80
Rating
4.0
Reviews
22.6K
Latest month sales
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