Elf Blush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Elf Blush sales on Amazon US totaled 249,800 units in July 2026 (▼ 8.5% vs. the prior month), generating an estimated $1,776,766 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 52.0% of unit volume and 51.0% of revenue, while a typical listing is priced at $7.36. The keyword itself pulled 84,713 Amazon queries over the same period (▲ 17.8% MoM).
Zooming out to the 12-month window ending July 2026, the elf blush Top 50 moved 2,873,900 units and $21,191,714 in cumulative sales — an average of 239,492 units and $1,765,976 per month. Monthly throughput topped out at 324,700 units in December 2025 and dipped to 138,600 in May 2026, leaving the latest reading 19.4% higher than August 2025.
Elf Blush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
249.8K
▼ 8.5% MoM
Monthly Revenue 2026/07
$1.8M
▼ 12.1% MoM
Top 10 Market Share 2026/07
52.0%
Elf Blush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold elf blush listing on Amazon US in July 2026 is ASIN B07MWSXPT1 (Brand: e.l.f.), which sold 20,000 units at $5.00 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $906,400 in July 2026 — 52.0% of unit volume and 51.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Elf Blush' on Amazon
July 2026
Is 52.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07MWSXPT1
e.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B0F3J6W5KW
e.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$100K
latest month
12-month trend
B00WAJAJ0K
e.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
20K
▲ 0.0%vs. prior month
$60K
latest month
12-month trend
B004Y9GTOO
MAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$99.6K
latest month
12-month trend
B01F36JBDM
BEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
10K
▲ 0.0%vs. prior month
$77.9K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
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Best Elf Blush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing elf blush brand in July 2026, moving 100,000 units across 7 ASINs for 76.9% of Top 10 volume. MAYBELLINE follows with 10,000 units (7.7%), ahead of BEAKEY on 10,000 units (7.7%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.26 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
7 ASINs in Top 10
76.9%
Units
100K
Revenue
$492.4K
Avg. price
$5.26
B07MWSXPT1
$5.00·★4.4·35.1K revse.l.f. No Budge Retractable Eyeliner, Creamy, Ultra-Pigmented & Waterproof, Creates Bold & Defined Lines, Vegan & Cruelty-Free, Black
Units sold20KB0F3J6W5KW
$5.79·★4.4·9.9K revse.l.f. Sheer For It Blush Tint, Cherry Cola | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold20KB00WAJAJ0K
$3.00·★4.5·71.5K revse.l.f. Instant Lift Brow Pencil, Dual-Sided, Precise, Fine Tip, Shapes, Defines, Fills Brows, Contours, Combs, Tames, Taupe, 0.006 Oz
Units sold20KB07MWSRJ89
$5.00·★4.4·97.9K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10KB088W7L534
$5.00·★4.4·97.9K revse.l.f. Monochromatic Multi Stick, Travel-Sized Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Vegan & Cruelty-Free, Dazzling Peony, 0.17 Oz
Units sold10KB0CPFYBBMB
$8.00·★4.8·3.3K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB0F3J7LLBR
$5.00·★4.4·9.9K revse.l.f. Sheer For It Blush Tint, Left On Red | Multi-Use, Long-Lasting Lip & Cheek Makeup, Creates A Natural Flush Finish, Vegan & Cruelty-Free
Units sold10K
MAYBELLINE
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$99.6K
Avg. price
$9.98
B004Y9GTOO
$9.98·★4.4·35.5K revsMAYBELLINE Instant Age Rewind Eraser Dark Circles Treatment Multi-Use Concealer, 110, 1 Count (Packaging May Vary)
Units sold10K
BEAKEY
1 ASIN in Top 10
7.7%
Units
10K
Revenue
$77.9K
Avg. price
$7.98
B01F36JBDM
$7.98·★4.5·83.7K revsBEAKEY Makeup Brushes set with 2 Blending Sponges,10 Brush Face and Eye Set | Beginner-friendly face and eye tools with soft synthetic fibers for light,buildable coverage from foundation to eyeshadow
Units sold10K
Trending Elf Blush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GVGCC3CQ leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B007NW2DLM close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GVGCC3CQ
e.l.f. SKIN Glass Slick Serum Stick | Balm Face Serum, Helps Visibly Plump & Smooth Complexion with Nourishing Peptides, Vegan & Cruelty-Free
Price
$11.97
Rating
4.3
Reviews
146
Latest month sales
B007NW2DLM
e.l.f. Blush, Long-Lasting Blush For Creating A Natural, Healthy Glow, Flatters Your Skin Tone, Vegan & Cruelty-Free
Price
$4.00
Rating
4.2
Reviews
2.2K
Latest month sales
B0054KM1FS
e.l.f. Camo Liquid Blush, Pinky Promise | Long-lasting Liquid Blush For High-pigment Color, Creates A Soft, Dewy Finish, Vegan & Cruelty-free
Unlock to view ASIN details and product titles
Price
$7.00
Rating
4.6
Reviews
15.3K
Latest month sales
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