Twizzlers Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Twizzlers sales on Amazon US totaled 181,000 units in July 2026 (▲ 4.2% vs. the prior month), generating an estimated $1,412,969 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 61.6% of revenue, while a typical listing is priced at $10.90. The keyword itself pulled 83,670 Amazon queries over the same period (▲ 17.5% MoM).
Zooming out to the 12-month window ending July 2026, the twizzlers Top 50 moved 1,877,450 units and $15,306,663 in cumulative sales — an average of 156,454 units and $1,275,555 per month. Monthly throughput topped out at 183,050 units in February 2026 and dipped to 108,900 in May 2026, leaving the latest reading 34.5% higher than August 2025.
Twizzlers Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
181K
▲ 4.2% MoM
Monthly Revenue 2026/07
$1.4M
▼ 4.8% MoM
Top 10 Market Share 2026/07
62.4%
Twizzlers Market Share & Sales Concentration on Amazon US — July 2026
The most-sold twizzlers listing on Amazon US in July 2026 is ASIN B07WXJFFSY (Brand: Starburst), which sold 20,000 units at $3.49 apiece — equal to 11.0% of every unit tracked in this report.
The Top 10 ASINs account for 113,000 units and $870,010 in July 2026 — 62.4% of unit volume and 61.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Twizzlers' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B09M1NZ92V
NERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
20K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B07L4QGYLV
Gushers Tropical & Strawberry Fruit Snacks, 20 ct, 16oz | Juicy Liquid Center in Every Bite, Gluten Free, Gelatin Free, Good Source of Vitamin C, Family Pack, Ideal for Lunch Boxes
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
B000NMI7RI
TWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
10K
▲ 0.0%vs. prior month
$131.8K
latest month
12-month trend
B000WG8Z0O
Twizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
10K
▲ 0.0%vs. prior month
$34.8K
latest month
12-month trend
B0093JIU06
Mentos Chewy Mint Candy Roll, Mint, 14 Pieces Per Roll, 15 Count Pack | Individually Wrapped Candy for Kids & Adults, Bulk Candy, Great for Parties, Birthdays, Holidays
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
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Best Twizzlers Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Twizzlers is the best-performing twizzlers brand in July 2026, moving 36,000 units across 4 ASINs for 31.9% of Top 10 volume. Starburst follows with 20,000 units (17.7%), ahead of Nerds on 20,000 units (17.7%).
With 7 brands splitting the Top 10 and 67.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.49 to $7.42, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Twizzlers
4 ASINs in Top 10
31.9%
Units
36K
Revenue
$252.5K
Avg. price
$6.06
B000NMI7RI
$10.42·★4.5·46.9K revsTWIZZLERS Twists Strawberry Flavored Licorice Style Candy Tub, 5 lb | Bulk Candy, Low Fat and Kosher, Resealable Tub for Parties, Sharing and Candy Buffets, 5 lb
Units sold10KB000WG8Z0O
$3.48·★4.7·8.8K revsTwizzlers Twists Strawberry Flavored Licorice Style, Chewy Candy Bag, 16 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Classic Movie Snack for Parties and Candy Dishes, 16 oz
Units sold10KB008VSZG4S
$6.84·★4.8·5.5K revsTWIZZLERS Twists Strawberry Licorice Style Candy Big Bag, 32 oz | Strawberry Flavored Chewy Licorice Style Twists, Low Fat and Kosher, Resealable Big Bag for Movie Nights and Sharing, 32 oz
Units sold9KB000WG8Z6I
$3.48·★4.7·10.4K revsTwizzlers Pull 'N' Peel Cherry Flavored Licorice Style, Chewy Candy Bag, 14 Ounce
Units sold7K
Starburst
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$88K
Avg. price
$3.49
B07WXJFFSY
$3.49·★4.8·15.9K revsSTARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
Units sold20K
Nerds
1 ASIN in Top 10
17.7%
Units
20K
Revenue
$148.4K
Avg. price
$7.42
B09M1NZ92V
$7.42·★4.8·27K revsNERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
Units sold20K
Trending Twizzlers Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F74CNZ5G booked 7K units at $12.97, with ▲ 16.7% MoM change. On the growth side, B00DR8JO0Y leads positive momentum with ▲ 5900.0% MoM growth on 3K units, with B00IAE9HY8 close behind at ▲ 1900.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F74CNZ5G
Sour Punch Twists, Sour Candy 3" Individually Wrapped Chewy Candy, 4 Assorted Fruity Flavors
Price
$12.97
Rating
4.7
Reviews
1.3K
Latest month sales
B00DR8JO0Y
TWIZZLERS Zero Sugar Twists Strawberry Flavored Licorice Style, Candy Bag, 5 oz
Price
$4.34
Rating
4.4
Reviews
7.5K
Latest month sales
B00IAE9HY8
TWIZZLERS Bites Cherry Flavored Licorice Style, Chewy Candy Bag, 16 oz
Unlock to view ASIN details and product titles
Price
$3.48
Rating
4.6
Reviews
6.1K
Latest month sales
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