Mint Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mint sales on Amazon US totaled 672,000 units in July 2026 (▼ 2.0% vs. the prior month), generating an estimated $7,688,250 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.0% of unit volume and 48.5% of revenue, while a typical listing is priced at $14.04. The keyword itself pulled 110,730 Amazon queries over the same period (▼ 1.0% MoM).
Zooming out to the 12-month window ending July 2026, the mint Top 50 moved 6,962,300 units and $76,876,769 in cumulative sales — an average of 580,192 units and $6,406,397 per month. Monthly throughput topped out at 685,800 units in June 2026 and dipped to 368,400 in May 2026, leaving the latest reading 13.1% higher than August 2025.
Mint Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
672K
▼ 2.0% MoM
Monthly Revenue 2026/07
$7.7M
▲ 1.2% MoM
Top 10 Market Share 2026/07
61.0%
Mint Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mint listing on Amazon US in July 2026 is ASIN B07JBRJH79 (Brand: Mighty Mint), which sold 80,000 units at $19.98 apiece — equal to 11.9% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 410,000 units and $3,728,900 in July 2026 — 61.0% of unit volume and 48.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mint' on Amazon
July 2026
Is 61.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07JBRJH79
Mighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
80K
▲ 60.0%vs. prior month
$1.4M
latest month
12-month trend
B000QXH4PK
Listerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
70K
▼ 22.2%vs. prior month
$399.7K
latest month
12-month trend
B08QWYMGRR
Amazon Basics Mint Dental Flossers, Shred Resistant, Slides Easily Between Teeth, with Fold-Away Pick, 90 Count, 1-Pack (Previously Solimo)
60K
▲ 20.0%vs. prior month
$177K
latest month
12-month trend
B09VRMKTH4
LIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Bulk, Party Size
50K
▲ 0.0%vs. prior month
$450.5K
latest month
12-month trend
B005IHSPLQ
Listerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
40K
▲ 0.0%vs. prior month
$253.2K
latest month
12-month trend
B001NI0MQ0
EXTRA Gum Spearmint Sugarfree Chewing Gum Bulk, 15 Count, 10 Pack | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
30K
▼ 25.0%vs. prior month
$318K
latest month
12-month trend
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Best Mint Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Listerine is the best-performing mint brand in July 2026, moving 130,000 units across 3 ASINs for 31.7% of Top 10 volume. Mighty Mint follows with 80,000 units (19.5%), ahead of Life Savers on 80,000 units (19.5%).
With 6 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.56 to $19.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Listerine
3 ASINs in Top 10
31.7%
Units
130K
Revenue
$812.5K
Avg. price
$6.56
B000QXH4PK
$5.72·★4.8·39.5K revsListerine PocketPaks Breath Strips, Cool Mint, 24-Strip Pack, 3 Pack | Breath Freshener, Dissolves Instantly, Kills 99% of Bad Breath Germs, Travel Essentials
Units sold70KB005IHSPLQ
$5.97·★4.7·13.6K revsListerine Cool Mint Alcohol Free Mouthwash, Mild Mint, 33.8 fl. oz/1 L | Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste with No Burn, Dentist Recommended Oral Rinse
Units sold40KB00013TQPQ
$7.98·★4.8·32.8K revsListerine Cool Mint Antiseptic Mouthwash, Intense Mint, 50.7 fl. oz/1.5 L | Kills 99.9% of Germs That Cause Bad Breath, Plaque, and Gingivitis, ADA-Accepted, Daily Oral Rinse for Instant Fresh Breath
Units sold20K
Mighty Mint
1 ASIN in Top 10
19.5%
Units
80K
Revenue
$1.4M
Avg. price
$19.98
B07JBRJH79
$19.98·★4.2·65.2K revsMighty Mint Peppermint Oil Insect Repellent Spray, 16 oz | Natural Indoor & Outdoor Bug Control for Spiders, Ants, Roaches, Plant-Based, Extra-Strong Formula with Microfiber Cloth
Units sold80K
Life Savers
2 ASINs in Top 10
19.5%
Units
80K
Revenue
$599.6K
Avg. price
$8.49
B09VRMKTH4
$12.49·★4.8·11.2K revsLIFE SAVERS Wint O Green Breath Mints Hard Candy Bulk Bag, 44.93 oz | Bulk, Party Size
Units sold50KB09VRJFML3
$4.49·★4.8·14.4K revsLife Savers Wint O Green Hard Mints, Individually Wrapped, Sharing, 13 oz | Cool wintergreen hard mints, great for sharing at the desk, commutes, travel and candy bowls, road trip, breath refreshment
Units sold30K
Trending Mint Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01615PL7E booked 10K units at $16.35, with ▲ 0.0% MoM change. On the growth side, B0GXBXW367 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B07FGKXPHP close behind at ▲ 150.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01615PL7E
Ice Breakers Coolmint Flavored Sugar Free Mints Pucks, 1.5 oz (8 Count)
Price
$16.35
Rating
4.8
Reviews
7.7K
Latest month sales
B0GXBXW367
Red Bird Soft Peppermint Candy Mint Puffs, No Red Dye, 52 oz tub | Individually Wrapped, Top 9 Allergen Free, No High Fructose Corn Syrup
Price
$22.99
Rating
4.7
Reviews
6K
Latest month sales
B07FGKXPHP
SIMPLY Mints | Peppermint Breath Mints | Pack of One (30 Pieces Total) | Breath Freshening + Aspartame-Free + Vegan + non-GMO
Unlock to view ASIN details and product titles
Price
$2.53
Rating
4.6
Reviews
3K
Latest month sales
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