Sour Patch Kids Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sour Patch Kids sales on Amazon US totaled 147,600 units in July 2026 (▼ 10.8% vs. the prior month), generating an estimated $1,508,544 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.3% of unit volume and 47.8% of revenue, while a typical listing is priced at $11.55. The keyword itself pulled 92,740 Amazon queries over the same period (▲ 15.9% MoM).
Zooming out to the 12-month window ending July 2026, the sour patch kids Top 50 moved 1,745,850 units and $18,855,266 in cumulative sales — an average of 145,488 units and $1,571,272 per month. Monthly throughput topped out at 184,800 units in October 2025 and dipped to 91,400 in August 2025, leaving the latest reading 61.5% higher than August 2025.
Sour Patch Kids Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
147.6K
▼ 10.8% MoM
Monthly Revenue 2026/07
$1.5M
▼ 13.3% MoM
Top 10 Market Share 2026/07
58.3%
Sour Patch Kids Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sour patch kids listing on Amazon US in July 2026 is ASIN B09M1NZ92V (Brand: Nerds), which sold 20,000 units at $7.42 apiece — equal to 13.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 86,000 units and $721,430 in July 2026 — 58.3% of unit volume and 47.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sour Patch Kids' on Amazon
July 2026
Is 58.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09M1NZ92V
NERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
20K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B08LQ1H9B7
Sour Patch Kids, Big Kids Soft and Chewy Gummy Candy, Share Size, 12 Ounce
10K
▲ 0.0%vs. prior month
$19.7K
latest month
12-month trend
B0F865ZV1M
SOUR PATCH KIDS Chews Soft & Chewy Candy, Share Size, 8.12 oz
9K
▲ 0.0%vs. prior month
$37.4K
latest month
12-month trend
B082F2BH2Y
SOUR PATCH KIDS Watermelon Soft & Chewy Gummy Candy, Family Size, 1.8 lb
9K
▼ 10.0%vs. prior month
$76.2K
latest month
12-month trend
B0DY21Z7WL
SOUR PATCH KIDS & SWEDISH FISH Mini Soft & Chewy Candy Variety Pack, 80 ct | Bulk Gummy Candy, Treat Size Snack Packs, Individually Wrapped
8K
▼ 20.0%vs. prior month
$82.1K
latest month
12-month trend
B0F74CNZ5G
Sour Punch Twists, Sour Candy 3" Individually Wrapped Chewy Candy, 4 Assorted Fruity Flavors
7K
▲ 16.7%vs. prior month
$90.8K
latest month
12-month trend
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Best Sour Patch Kids Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sour Patch Kids is the best-performing sour patch kids brand in July 2026, moving 48,000 units across 6 ASINs for 55.8% of Top 10 volume. Nerds follows with 20,000 units (23.3%), ahead of Sour Punch on 7,000 units (8.1%).
With 5 brands splitting the Top 10 and 87.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.24 to $12.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sour Patch Kids
6 ASINs in Top 10
55.8%
Units
48K
Revenue
$290.3K
Avg. price
$6.24
B08LQ1H9B7
$3.96·★4.7·3.2K revsSour Patch Kids, Big Kids Soft and Chewy Gummy Candy, Share Size, 12 Ounce
Units sold10KB0F865ZV1M
$3.96·★4.5·634 revsSOUR PATCH KIDS Chews Soft & Chewy Candy, Share Size, 8.12 oz
Units sold9KB082F2BH2Y
$7.19·★4.8·2.7K revsSOUR PATCH KIDS Watermelon Soft & Chewy Gummy Candy, Family Size, 1.8 lb
Units sold9KB0DY21Z7WL
$9.96·★4.7·1K revsSOUR PATCH KIDS & SWEDISH FISH Mini Soft & Chewy Candy Variety Pack, 80 ct | Bulk Gummy Candy, Treat Size Snack Packs, Individually Wrapped
Units sold8KB0D61DYJ99
$5.19·★4.7·1.6K revsSOUR PATCH KIDS Fruits Mix Soft & Chewy Gummy Candy, Share Size, 11.03 oz
Units sold7KB082F2PNCR
$7.19·★4.8·3.4K revsSOUR PATCH KIDS Soft & Chewy Candy, Halloween Candy, Family Size, 1lb Bag
Units sold5K
Nerds
1 ASIN in Top 10
23.3%
Units
20K
Revenue
$148.4K
Avg. price
$7.42
B09M1NZ92V
$7.42·★4.8·27K revsNERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
Units sold20K
Sour Punch
1 ASIN in Top 10
8.1%
Units
7K
Revenue
$90.8K
Avg. price
$12.97
B0F74CNZ5G
$12.97·★4.7·1.3K revsSour Punch Twists, Sour Candy 3" Individually Wrapped Chewy Candy, 4 Assorted Fruity Flavors
Units sold7K
Trending Sour Patch Kids Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0DMT8D82W booked 6K units at $12.99, with ▲ 20.0% MoM change. On the growth side, B0872ZS2Y2 leads positive momentum with ▲ 200.0% MoM growth on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DMT8D82W
YumEarth Organic Sour Littles Chewy Candy, 0.5oz Snack Packs (Box of 15) | Individually Wrapped, Allergy Friendly, Gluten Free, Non-GMO, Vegan, Dye Free, Assorted Flavors
Price
$12.99
Rating
4.6
Reviews
1.6K
Latest month sales
B08MWBFMX5
GHOST Energy Drink, Zero Sugars, 12-Pack, Sour Patch Kids Redberry, 16oz | Energy & Focus Pre Workout Drink, No Artificial Colors, Gluten-Free, Vegan - 200MG Natural Caffeine, L-Carnitine, Taurine
Price
$27.72
Rating
4.6
Reviews
14.6K
Latest month sales
B0872ZS2Y2
OREO Mini Cookies, CHIPS AHOY! Mini Cookies, SOUR PATCH KIDS Candy & Nutter Butter Bites & Candy Variety Pack, 32 Snack Packs | OREO & CHIPS AHOY! Minis Cookies, SOUR PATCH KIDS Candy & NUTTER BUTTER Bites, Individually Wrapped
Unlock to view ASIN details and product titles
Price
$22.98
Rating
4.7
Reviews
19.3K
Latest month sales
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