Skittles Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Starburst is the best-performing skittles brand in July 2026, moving 28,000 units across 2 ASINs for 28.6% of Top 10 volume. Skittles follows with 27,000 units (27.6%), ahead of SINGLES TO GO! on 20,000 units (20.4%).

With 6 brands splitting the Top 10 and 76.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.97 to $7.74, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0F4XYC1B3 booked 8K units at $9.47, with ▲ 33.3% MoM change. On the growth side, B00R580FKA leads positive momentum with ▲ 100.0% MoM growth on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.