Twister Game Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Twister Game sales on Amazon US totaled 238,800 units in July 2026 (▲ 0.3% vs. the prior month), generating an estimated $3,698,335 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.0% of unit volume and 44.9% of revenue, while a typical listing is priced at $17.20. The keyword itself pulled 23,964 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the twister game Top 50 moved 3,678,100 units and $57,879,664 in cumulative sales — an average of 306,508 units and $4,823,305 per month. Monthly throughput topped out at 976,000 units in December 2025 and dipped to 95,100 in May 2026, leaving the latest reading 38.5% higher than August 2025.
Twister Game Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
238.8K
▲ 0.3% MoM
Monthly Revenue 2026/07
$3.7M
▼ 3.0% MoM
Top 10 Market Share 2026/07
49.0%
Twister Game Market Share & Sales Concentration on Amazon US — July 2026
The most-sold twister game listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 12.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 117,000 units and $1,660,990 in July 2026 — 49.0% of unit volume and 44.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Twister Game' on Amazon
July 2026
Is 49.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B00D7OAOYI
Hasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
10K
▲ 0.0%vs. prior month
$98.4K
latest month
12-month trend
B076HK9H7Z
Sorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
10K
▲ 0.0%vs. prior month
$89.8K
latest month
12-month trend
B07FNQFLJ5
Ayeboovi Toss and Catch Ball Game Outdoor Toys for Kids Yard Games Beach Toys Outside Games for 3 4 5 6 7 8 9 10 Year Old Boys Girls (Upgraded) | Beach Pool Outside Yard Camping Games for Kids & Family, 3 4 5 6 7 8 9 10 11 12+ Year Old Boys Toys Birthday & Holiday Gifts
10K
▲ 0.0%vs. prior month
$285.1K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Twister Game Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing twister game brand in July 2026, moving 30,000 units across 1 ASIN for 25.6% of Top 10 volume. Hasbro Gaming follows with 30,000 units (25.6%), ahead of Hasbro on 10,000 units (8.5%).
Volume is spread across 8 brands, with the top three holding 59.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.84 to $12.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
25.6%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30K
Hasbro Gaming
3 ASINs in Top 10
25.6%
Units
30K
Revenue
$369.3K
Avg. price
$12.71
B00000DMF5
$14.19·★4.8·37.6K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB076HK9H7Z
$8.98·★4.8·34.4K revsSorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
Units sold10KB0D87PKYYK
$14.97·★4.8·3.3K revsOfficial Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
Units sold10K
Hasbro
1 ASIN in Top 10
8.5%
Units
10K
Revenue
$98.4K
Avg. price
$9.84
B00D7OAOYI
$9.84·★4.7·40.3K revsHasbro Gaming Trouble Board Game for Kids Ages 5 and Up 2-4 Players
Units sold10K
Trending Twister Game Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B088CXZLYJ leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0CWW4TGRM close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B088CXZLYJ
Magnetic Dart Board for Kids, Teens, Adults, Double-Sided Roll-Up Dart Board Games for Kids Age 3-18 with 12 Magnetic Darts, Indoor Outdoor Boys Toys for Backyard, Gifts for Teen Boys
Price
$24.29
Rating
4.6
Reviews
2.2K
Latest month sales
B0CWW4TGRM
FIRST TO WORST Party Game – The Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends & Family, Game Nights, Parties & Fun Gift Ideas
Price
$19.99
Rating
4.7
Reviews
757
Latest month sales
B0788XV9JM
Peaceable Kingdom Monkey Around First Game for Toddlers Interactive play with Parent Ages 2+
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.8
Reviews
3.5K
Latest month sales
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