Yahtzee Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Yahtzee sales on Amazon US totaled 142,950 units in July 2026 (▲ 9.1% vs. the prior month), generating an estimated $1,490,876 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.3% of unit volume and 75.7% of revenue, while a typical listing is priced at $14.17. The keyword itself pulled 41,803 Amazon queries over the same period (▲ 9.6% MoM).
Zooming out to the 12-month window ending July 2026, the yahtzee Top 50 moved 1,639,300 units and $17,364,069 in cumulative sales — an average of 136,608 units and $1,447,006 per month. Monthly throughput topped out at 401,400 units in December 2025 and dipped to 44,750 in May 2026, leaving the latest reading 78.8% higher than August 2025.
Yahtzee Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
142.9K
▲ 9.1% MoM
Monthly Revenue 2026/07
$1.5M
▲ 6.8% MoM
Top 10 Market Share 2026/07
78.3%
Yahtzee Market Share & Sales Concentration on Amazon US — July 2026
The most-sold yahtzee listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 21.0% of every unit tracked in this report.
The Top 10 ASINs account for 112,000 units and $1,128,420 in July 2026 — 78.3% of unit volume and 75.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Yahtzee' on Amazon
July 2026
Is 78.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B0DWGVM7RY
USAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
30K
▲ 0.0%vs. prior month
$239.1K
latest month
12-month trend
B00TLEMRKM
Hasbro Gaming Yahtzee Game, Fast-Playing Dice Games for Kids, Teens, and Adults, Strategy Games, Family Games for Kids, 2 or More Players, Ages 8 and Up
10K
▲ 11.1%vs. prior month
$88.8K
latest month
12-month trend
B00NQQTZCO
Monopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
9K
▼ 10.0%vs. prior month
$69K
latest month
12-month trend
B09VZ6N9GL
50 Pieces Dice Set, 14mm Bulk 6 Sided Colored Dices for Board Games, Math Learning,Classroom | Round Smooth Edges, 10 Distinct Bright Colors, Clear Readable Dots, Perfect for Family Group Party Games
8K
▲ 33.3%vs. prior month
$53.2K
latest month
12-month trend
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
8K
▲ 60.0%vs. prior month
$79.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Yahtzee Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing yahtzee brand in July 2026, moving 30,000 units across 1 ASIN for 26.8% of Top 10 volume. USAOPOLY follows with 30,000 units (26.8%), ahead of Hasbro Gaming on 26,000 units (23.2%).
With 7 brands splitting the Top 10 and 76.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $11.26, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
26.8%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30K
USAOPOLY
1 ASIN in Top 10
26.8%
Units
30K
Revenue
$239.1K
Avg. price
$7.97
B0DWGVM7RY
$7.97·★4.9·5.1K revsUSAOPOLY Flip 7 Card Game, The Ultimate Blend of Press Your Luck Strategy | Fast-Paced Addictive Card Game, Quick to Learn & Easy to Teach, 3+ Players, Ages 8+
Units sold30K
Hasbro Gaming
4 ASINs in Top 10
23.2%
Units
26K
Revenue
$258.6K
Avg. price
$10.25
B00NQQTZCO
$7.99·★4.8·36.5K revsMonopoly Deal Card Game | Quick-Playing Card Game | Fun Games for Families and Kids | Ages 8 and Up | 2 to 5 Players | 15 Mins. | Travel Games
Units sold9KB0FHKZ4BP1
$9.97·★4.9·247 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB0FH7CNJLW
$8.05·★4.8·163 revsHasbro Gaming Yahtzee Dice Game | with Collapsible Cup & Storage Case | Fun Family Games for Kids, Teens, Adults | 30 Mins. | 2 or More Players | Ages 8+
Units sold5KB00000DMF6
$14.99·★4.8·11.9K revsHasbro Gaming Chutes and Ladders Board Game, 2 to 4 Players, Gift for Kids, Preschool Classroom Games, Ages 3+ (Amazon Exclusive)
Units sold4K
Trending Yahtzee Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CWW4TGRM booked 4K units at $19.99, with ▲ 100.0% MoM change. On the growth side, B001TMZ6WU leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B0CSFHXTP2 close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CWW4TGRM
FIRST TO WORST Party Game – The Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends & Family, Game Nights, Parties & Fun Gift Ideas
Price
$19.99
Rating
4.7
Reviews
756
Latest month sales
B001TMZ6WU
Yamslam Fun Chance and Strategy Family Dice Game for Kids and Adults by Blue Orange Games - 1 to 4 Players, Ages 8+
Price
$24.99
Rating
4.8
Reviews
1.3K
Latest month sales
B0CSFHXTP2
50 Pieces Dice Set, 14mm 6 Sided Colored Dice with Plastic Storage Box | High Quality Standard Color Dice for Board Games, Teaching Math, Party Games
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.7
Reviews
407
Latest month sales
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