Spot It Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spot It sales on Amazon US totaled 198,100 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $3,115,910 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 43.4% of revenue, while a typical listing is priced at $17.36. The keyword itself pulled 41,315 Amazon queries over the same period (▲ 5.0% MoM).
Zooming out to the 12-month window ending July 2026, the spot it Top 50 moved 2,661,100 units and $39,057,316 in cumulative sales — an average of 221,758 units and $3,254,776 per month. Monthly throughput topped out at 664,000 units in December 2025 and dipped to 69,250 in May 2026, leaving the latest reading 54.9% higher than August 2025.
Spot It Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
198.1K
▼ 5.0% MoM
Monthly Revenue 2026/07
$3.1M
▼ 6.1% MoM
Top 10 Market Share 2026/07
53.5%
Spot It Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spot it listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.19 apiece — equal to 15.1% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 106,000 units and $1,351,460 in July 2026 — 53.5% of unit volume and 43.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spot It' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000DMF5
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
10K
▲ 0.0%vs. prior month
$129.8K
latest month
12-month trend
B00000IV35
Five Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B07JQ5W878
Regal Games Card Games for Kids - Go Fish, Crazy 8's, Old Maid, Slap Jack, Garbage Monster, War - Simple & Fun Classic Family Table Games - Games May Vary (6 Set)
10K
▲ 0.0%vs. prior month
$127K
latest month
12-month trend
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
8K
▲ 33.3%vs. prior month
$110.9K
latest month
12-month trend
B0CWVMNNFV
Grab The Mic - Award Winning Karaoke Party Game for Bad Singers w Foam Mic | 120 Word Cards (250 Words), 2-12 Players for Ages 8+. Perfect For Family Game Night, Birthdays & Sing-Off Parties.
8K
▼ 11.1%vs. prior month
$155.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Spot It Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing spot it brand in July 2026, moving 30,000 units across 1 ASIN for 28.3% of Top 10 volume. Hasbro Gaming follows with 24,000 units (22.6%), ahead of PlayMonster on 10,000 units (9.4%).
With 8 brands splitting the Top 10 and 60.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $14.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
28.3%
Units
30K
Revenue
$340.8K
Avg. price
$11.19
B07P6MZPK3
$11.19·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive)
Units sold30K
Hasbro Gaming
3 ASINs in Top 10
22.6%
Units
24K
Revenue
$318.9K
Avg. price
$14.73
B00000DMF5
$14.22·★4.8·37.6K revsHasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids, Gifts for Boys and Girls, Ages 3 & Up (Amazon Exclusive)
Units sold10KB0FHKZ4BP1
$9.97·★4.8·253 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards | 2 Players | The Original Guessing Game for Kids | Ages 6+ (Amazon Exclusive)
Units sold6K
PlayMonster
1 ASIN in Top 10
9.4%
Units
10K
Revenue
$99.9K
Avg. price
$9.99
B00000IV35
$9.99·★4.9·34.3K revsFive Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
Units sold10K
Trending Spot It Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: 1932188126 booked 8K units at $11.95, with ▲ 33.3% MoM change. On the growth side, B0GQVM2PNC leads positive momentum with ▲ 400.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
Price
$11.95
Rating
4.9
Reviews
26.9K
Latest month sales
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.8
Reviews
253
Latest month sales
B0GQVM2PNC
Viral Studios ¿Cómo Se Dice? – Hilarious Spanish Party Card Game, “Chancla” Included | Funny Latino Game for Families & Adults Game Night | Spanish Trivia for No Sabo Kids | 3+ Players
Unlock to view ASIN details and product titles
Price
$24.99
Rating
4.5
Reviews
176
Latest month sales
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