Spot It Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Spot It sales on Amazon US totaled 178,500 units in July 2026 (▼ 8.8% vs. the prior month), generating an estimated $2,817,086 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 46.5% of revenue, while a typical listing is priced at $17.12. The keyword itself pulled 41,272 Amazon queries over the same period (▲ 5.1% MoM).
Zooming out to the 12-month window ending July 2026, the spot it Top 50 moved 2,387,100 units and $36,521,063 in cumulative sales — an average of 198,925 units and $3,043,422 per month. Monthly throughput topped out at 617,000 units in December 2025 and dipped to 59,950 in May 2026, leaving the latest reading 60.2% higher than August 2025.
Spot It Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
178.5K
▼ 8.8% MoM
Monthly Revenue 2026/07
$2.8M
▼ 11.3% MoM
Top 10 Market Share 2026/07
54.3%
Spot It Market Share & Sales Concentration on Amazon US — July 2026
The most-sold spot it listing on Amazon US in July 2026 is ASIN B07P6MZPK3 (Brand: Mattel Games), which sold 30,000 units at $11.26 apiece — equal to 16.8% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 97,000 units and $1,309,280 in July 2026 — 54.3% of unit volume and 46.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Spot It' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07P6MZPK3
Mattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
30K
▲ 50.0%vs. prior month
$340.8K
latest month
12-month trend
B00000IV35
Five Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
10K
▲ 0.0%vs. prior month
$99.9K
latest month
12-month trend
B0CWVMNNFV
Grab The Mic - Award Winning Karaoke Party Game for Bad Singers w Foam Mic | 120 Word Cards (250 Words), 2-12 Players for Ages 8+. Perfect For Family Game Night, Birthdays & Sing-Off Parties.
8K
▼ 11.1%vs. prior month
$155.8K
latest month
12-month trend
1932188126
Bananagrams Classic Word Game, 144 Tiles in Banana Pouch, Travel Game | Fast-paced spelling & anagram game for 1-8 players; portable pouch, educational wordplay for kids and adults ages 7+
8K
▲ 33.3%vs. prior month
$110.9K
latest month
12-month trend
B0D51F42SW
Asmodee Spot It! Classic Card Game (2024 Refresh) - Eco-Blister Edition, 5-in-1 Visual Perception Game for Quick Reflexes and Family Fun, Ages 6+, 2-8 Players, 10 Minute Playtime | Race to spot the matching symbol first in this fast-paced family card game. Ages 6+, 2-8 players, 10 min.
8K
▲ 0.0%vs. prior month
$54.3K
latest month
12-month trend
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
8K
▲ 60.0%vs. prior month
$79.8K
latest month
12-month trend
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Best Spot It Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mattel Games is the best-performing spot it brand in July 2026, moving 30,000 units across 1 ASIN for 30.9% of Top 10 volume. Hasbro Gaming follows with 14,000 units (14.4%), ahead of PlayMonster on 10,000 units (10.3%).
Volume is spread across 9 brands, with the top three holding 55.7% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.49 to $14.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mattel Games
1 ASIN in Top 10
30.9%
Units
30K
Revenue
$340.8K
Avg. price
$11.26
B07P6MZPK3
$11.26·★4.8·60.8K revsMattel Games UNO Card Game for Kid, Adult & Family Nights & Parties, Travel & Vacations, Color Blind Accessible & Customizable Deck (Amazon Exclusive) | Classic Card Game for Kids, Teens and Family Game Night, Colorblind Accessible & Customizable Cards (Amazon Exclusive)
Units sold30K
Hasbro Gaming
2 ASINs in Top 10
14.4%
Units
14K
Revenue
$189.1K
Avg. price
$14.98
B0FHKZ4BP1
$9.97·★4.8·249 revsOfficial Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Units sold8KB08MVWB4SC
$19.99·★4.6·7.1K revsHasbro Gaming Guess Who? Plus Board Game with People & Pet Cards
Units sold6K
PlayMonster
1 ASIN in Top 10
10.3%
Units
10K
Revenue
$99.9K
Avg. price
$8.49
B00000IV35
$8.49·★4.9·34.3K revsFive Crowns Rummy Style Card Game for Kids and Adults, Family Game Night | Family Game Night, Travel Games, Screen-Free, Holiday Game, Playing Cards, Award-Winning
Units sold10K
Trending Spot It Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0FHKZ4BP1 booked 8K units at $9.97, with ▲ 60.0% MoM change. On the growth side, B0CWW4TGRM leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FHKZ4BP1
Official Hasbro Games Connect 4 Game (2025 Edition) | All-in-1 Storage, Carrying Case, Score Tracker | Ages 6+ | 2 Players | Family Games for Kids
Price
$9.97
Rating
4.8
Reviews
249
Latest month sales
B09S171JPL
WE'RE NOT REALLY STRANGERS Kids Edition, Conversation Card Games for Kids | 150 Conversation Cards for Kids, Adults, & Teens, Fun Memorable Family Game Nights and Kid’s Party, Ages 5+, 2-6 Players
Price
$25.00
Rating
4.7
Reviews
180
Latest month sales
B0CWW4TGRM
FIRST TO WORST Party Game – The Card Game About How Your Friends and Family Rank Things | Funny Ranking & Guessing Board Game for Friends & Family, Game Nights, Parties & Fun Gift Ideas
Unlock to view ASIN details and product titles
Price
$19.99
Rating
4.7
Reviews
756
Latest month sales
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