Turmeric Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Turmeric Soap sales on Amazon US totaled 198,700 units in July 2026 (▲ 5.2% vs. the prior month), generating an estimated $2,640,539 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.0% of unit volume and 78.2% of revenue, while a typical listing is priced at $12.23. The keyword itself pulled 83,806 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the turmeric soap Top 50 moved 1,927,250 units and $24,175,771 in cumulative sales — an average of 160,604 units and $2,014,648 per month. Monthly throughput topped out at 198,700 units in July 2026 and dipped to 107,600 in May 2026, leaving the latest reading 18.1% higher than August 2025.
Turmeric Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
198.7K
▲ 5.2% MoM
Monthly Revenue 2026/07
$2.6M
▲ 6.1% MoM
Top 10 Market Share 2026/07
77.0%
Turmeric Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold turmeric soap listing on Amazon US in July 2026 is ASIN B09MFMCTRK (Brand: VALITIC), which sold 50,000 units at $15.49 apiece — equal to 25.2% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 153,000 units and $2,064,450 in July 2026 — 77.0% of unit volume and 78.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Turmeric Soap' on Amazon
July 2026
Is 77.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B09MFMCTRK
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
50K
▲ 0.0%vs. prior month
$698.5K
latest month
12-month trend
B0FNWJFQFM
medicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
30K
▲ 50.0%vs. prior month
$562.2K
latest month
12-month trend
B08TLGQW7Q
Dove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
20K
▲ 0.0%vs. prior month
$233.4K
latest month
12-month trend
B00R602KOQ
Kojie San Skin and Body Brightening Soap - Original Kojic Acid, Dark Spot Remover Bar Soap with Glycerin & Tea Tree Oil - 65g x 2 Bars
10K
▲ 0.0%vs. prior month
$77.6K
latest month
12-month trend
B0B2X2L8G8
VALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 3 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
10K
▲ 0.0%vs. prior month
$158.1K
latest month
12-month trend
B0FMF7SFPG
5 Pcs 80g Turmeric Kojic Acid Soap Bars with 2 Foaming Mesh Nets | Infused with Retinol, Collagen, Vitamin E & Shea Butter, SLS-Free, Gentle for Face, Body & Underarms, Fits Oily & Dry Skin
10K
▲ 0.0%vs. prior month
$78.5K
latest month
12-month trend
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Best Turmeric Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
VALITIC is the best-performing turmeric soap brand in July 2026, moving 64,000 units across 3 ASINs for 41.8% of Top 10 volume. medicube follows with 30,000 units (19.6%), ahead of Dove on 20,000 units (13.1%).
With 8 brands splitting the Top 10 and 74.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.00 to $19.80, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
VALITIC
3 ASINs in Top 10
41.8%
Units
64K
Revenue
$946.2K
Avg. price
$19.16
B09MFMCTRK
$15.49·★4.2·48K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 2 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold50KB0B2X2L8G8
$17.49·★4.3·10.6K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 3 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold10KB0C8TSZ2CK
$24.49·★4.4·2K revsVALITIC Kojic Acid Dark Spot Remover Soap Bars, Turmeric Bar Soaps 5 Pack | Original Face and Body Wash Bath Soap for Women and Men with Vitamin C, Retinol, Collagen, Hyaluronic Acid, Shea, Olive Oil
Units sold4K
medicube
1 ASIN in Top 10
19.6%
Units
30K
Revenue
$562.2K
Avg. price
$19.80
B0FNWJFQFM
$19.80·★4.6·1.3K revsmedicube Kojic Acid Turmeric Brightening Body Wash, 13.52 fl.oz | Shower Gel for Uneven Skin - Niacinamide, Vitamin C, AHA BHA, Deep Cleansing & Hydrating, Easy & Effective, 13.52 fl.oz
Units sold30K
Dove
1 ASIN in Top 10
13.1%
Units
20K
Revenue
$233.4K
Avg. price
$11.00
B08TLGQW7Q
$11.00·★4.8·2.6K revsDove Antibacterial Care Beauty Bar Soap , Cleanser, I 6 Count 3.75 oz | Moisturizing Antibacterial bar with ¼ moisturizing cream that removes 99% of bacteria while protecting skin from dryness
Units sold20K
Trending Turmeric Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DLP2G26D leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0G352PBM2 close behind at ▲ 150.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLP2G26D
3PCS Lemon Turmeric Soap,Turmeric Soap Bar for Face and Body,Lemon Turmeri c Soa p infused with turmeric Extract, Soft, gentle and effective
Price
$9.99
Rating
4.5
Reviews
334
Latest month sales
B0G352PBM2
6Pcs 60g Turmeric Kojic Acid Soap Bars for Face, Body & Underarms | Infused with Retinol, Hydrolyzed Collagen, Vitamin E & Shea Butter, Gentle Care, SLS Free, Suitable for Oily & Dry Skin
Price
$6.99
Rating
4.3
Reviews
101
Latest month sales
B0GFTWWW7D
Soap, Upgraded Stem & Soul Turmeric Lemon Soap Bar For Dark Spots, Support Nourishes And Clarifies Help Cleaning Facial And Body Skin, And Suitable Dry And Oily Skin. (1 Pcs)
Unlock to view ASIN details and product titles
Price
$15.99
Rating
4.1
Reviews
186
Latest month sales
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