Dove Body Wash Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Dove Body Wash sales on Amazon US totaled 611,000 units in July 2026 (▼ 24.8% vs. the prior month), generating an estimated $7,334,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.9% of unit volume and 56.6% of revenue, while a typical listing is priced at $13.43. The keyword itself pulled 645,859 Amazon queries over the same period (▲ 2.3% MoM).
Zooming out to the 12-month window ending July 2026, the dove body wash Top 50 moved 5,896,900 units and $70,661,427 in cumulative sales — an average of 491,408 units and $5,888,452 per month. Monthly throughput topped out at 812,200 units in June 2026 and dipped to 323,500 in May 2026, leaving the latest reading 63.2% higher than August 2025.
Dove Body Wash Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
611K
▼ 24.8% MoM
Monthly Revenue 2026/07
$7.3M
▼ 19.5% MoM
Top 10 Market Share 2026/07
58.9%
Dove Body Wash Market Share & Sales Concentration on Amazon US — July 2026
The most-sold dove body wash listing on Amazon US in July 2026 is ASIN B00MEDOY2G (Brand: Dove), which sold 100,000 units at $10.97 apiece — equal to 16.4% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 360,000 units and $4,154,200 in July 2026 — 58.9% of unit volume and 56.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Dove Body Wash' on Amazon
July 2026
Is 58.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00MEDOY2G
Dove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B09DDD6YGJ
Dove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
70K
▼ 22.2%vs. prior month
$767.9K
latest month
12-month trend
B00SK71SAG
Dove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
60K
▼ 40.0%vs. prior month
$658.2K
latest month
12-month trend
B08TKNMW1Z
Dove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
30K
▼ 25.0%vs. prior month
$325.2K
latest month
12-month trend
B073DV5GKH
Dove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
20K
▲ 0.0%vs. prior month
$219.4K
latest month
12-month trend
B07ND4W7WR
Dove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
20K
▼ 33.3%vs. prior month
$219.4K
latest month
12-month trend
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Best Dove Body Wash Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
Dove is the best-performing dove body wash brand in July 2026, moving 320,000 units across 8 ASINs for 88.9% of Top 10 volume. DOVE MEN + CARE follows with 40,000 units (11.1%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.22 to $13.59, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
8 ASINs in Top 10
88.9%
Units
320K
Revenue
$3.8M
Avg. price
$13.59
B00MEDOY2G
$10.97·★4.8·86K revsDove Body Wash Body Wash Deep Moisture 30.6 oz Pump, Sulfate Free | Dove Deep Moisture Body Wash hydrates dry skin for 24 hours with a sulfate-free formula and MicroMoisture technology.
Units sold100KB09DDD6YGJ
$10.97·★4.8·6.4K revsDove Body Wash Antibacterial For All Skin Types 30.6 oz Pump, Sulfate Free | Dove Antibacterial Body Wash eliminates 99% of bacteria while nourishing skin with a sulfate-free formula
Units sold70KB00SK71SAG
$10.97·★4.8·63.5K revsDove Sensitive Skin Body Wash, 24hr Lotion-Soft Skin, 30.6 oz | Hypoallergenic body wash with MicroMoisture technology for 24-hour hydration and soft skin
Units sold60KB073DV5GKH
$10.97·★4.8·3.6K revsDove Body Wash Pamper Shea Butter & Vanilla 30.6 oz Pump, Sulfate Free | Dove Shea Butter & Vanilla Body Wash nourishes skin for 24 hours with MicroMoisture technology and warm vanilla scent.
Units sold20KB07ND4W7WR
$10.97·★4.7·3K revsDove Body Wash Restore Coconut & Cocoa Butter 30.6 oz Pump, Sulfate Free | Dove Coconut & Cocoa Butter Body Wash nourishes dry skin with creamy coconut scent and MicroMoisture technology.
Units sold20KB0CGYP4GYY
$9.97·★4.7·5.9K revsDove Serum+ Hydration Body Wash Hyaluronic Acid 6% Hydration Serum, 18.5 oz | Serum-infused moisturizing body wash with 6% hydration serum and hyaluronic acid for dry, dehydrated skin
Units sold20KB0BVBYQGTW
$32.91·★4.8·63.6K revsDove Body Wash Sensitive Skin 30.6 oz Pump 3 Pack, Sulfate Free | Dove Sensitive Skin Body Wash soothes dry, sensitive skin with 24-hour hydration and a hypoallergenic formula.
Units sold20KB00MEDUKCE
$10.97·★4.7·3.8K revsDove Body Wash Body Wash Refresh Cucumber & Green Tea 30.6 oz, Sulfate Free | Dove Cucumber & Green Tea Body Wash hydrates skin for 24 hours with MicroMoisture technology and a crisp, refreshing scent.
Units sold10K
DOVE MEN + CARE
2 ASINs in Top 10
11.1%
Units
40K
Revenue
$379K
Avg. price
$8.22
B08TKNMW1Z
$10.97·★4.8·3.1K revsDove Men Body & Face Wash Clean Comfort Men's Body Wash with 30 oz | For dry skin, Helps hydrate and smooth skin, With Micro moisture technology, For daily showers, Clean Comfort scent
Units sold30KB00372FOXQ
$5.47·★4.7·8.9K revsDOVE MEN + CARE Body and Face Wash Refreshing Extra Fresh Body Wash13.5 oz | For Men with 24-Hour Nourishing Micromoisture Technology
Units sold10K
Trending Dove Body Wash Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00MEDUKCE booked 10K units at $10.97, with ▲ 1566.7% MoM change. On the growth side, B0GWMYPGHB leads positive momentum with ▲ 100.0% MoM growth on 8K units, with B0CNZ7FZM1 close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00MEDUKCE
Dove Body Wash Body Wash Refresh Cucumber & Green Tea 30.6 oz, Sulfate Free | Dove Cucumber & Green Tea Body Wash hydrates skin for 24 hours with MicroMoisture technology and a crisp, refreshing scent.
Price
$10.97
Rating
4.7
Reviews
3.8K
Latest month sales
B0GWMYPGHB
Dove Body Wash Pistachio & Vanilla Cream 20 oz, Sulfate Free | Dove Pistachio & Vanilla Cream Body Wash nourishes skin with a comforting pistachio vanilla scent & MicroMoisture technology.
Price
$7.97
Rating
4.3
Reviews
201
Latest month sales
B0CNZ7FZM1
Dove Limited Edition Holiday Treats Body Wash Cinnamon Pumpkin Pie 20 oz | For Deep Nourishment
Unlock to view ASIN details and product titles
Price
$7.97
Rating
4.4
Reviews
731
Latest month sales
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