Truvia Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Truvia sales on Amazon US totaled 173,900 units in July 2026 (▼ 7.5% vs. the prior month), generating an estimated $2,115,151 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.5% of unit volume and 43.4% of revenue, while a typical listing is priced at $12.70. The keyword itself pulled 31,237 Amazon queries over the same period (▲ 12.1% MoM).
Zooming out to the 12-month window ending July 2026, the truvia Top 50 moved 1,994,000 units and $25,647,689 in cumulative sales — an average of 166,167 units and $2,137,307 per month. Monthly throughput topped out at 188,000 units in June 2026 and dipped to 101,300 in May 2026, leaving the latest reading 7.5% higher than August 2025.
Truvia Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
173.9K
▼ 7.5% MoM
Monthly Revenue 2026/07
$2.1M
▼ 13.2% MoM
Top 10 Market Share 2026/07
53.5%
Truvia Market Share & Sales Concentration on Amazon US — July 2026
The most-sold truvia listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 11.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 93,000 units and $917,710 in July 2026 — 53.5% of unit volume and 43.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Truvia' on Amazon
July 2026
Is 53.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B004LSGEXY
Truvia Sweetener Natural Calorie Free, 9.8 Ounce | Spoonable jar; 3/4 tsp = 2 tsp sugar; stevia leaf, erythritol; non-GMO, gluten-free, kosher; diabetic & keto
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B07KN2Z9Z3
Truvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1)
10K
▲ 0.0%vs. prior month
$191.9K
latest month
12-month trend
B08CC1FMJQ
Monk Fruit In The Raw, Sweetener Bag, 1 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
10K
▲ 0.0%vs. prior month
$82.4K
latest month
12-month trend
B00GRY33AC
SweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B078145BG6
Sugar In The Raw, Turbinado Cane Sugar Cubes, 17.6 oz Box | Pure, All-Natural Turbinado Sugar, Non-GMO Project Certified, Kosher, Vegan and Gluten Free
9K
▼ 10.0%vs. prior month
$47.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Truvia Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IN THE RAW is the best-performing truvia brand in July 2026, moving 39,000 units across 3 ASINs for 41.9% of Top 10 volume. Truvia follows with 31,000 units (33.3%), ahead of SweetLeaf on 10,000 units (10.8%).
With 5 brands splitting the Top 10 and 86.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.72 to $16.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IN THE RAW
3 ASINs in Top 10
41.9%
Units
39K
Revenue
$304.3K
Avg. price
$7.72
B00F3SQJUY
$9.53·★4.6·34.5K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold20KB08CC1FMJQ
$8.32·★4.5·16.8K revsMonk Fruit In The Raw, Sweetener Bag, 1 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Units sold10KB078145BG6
$5.31·★4.8·38.6K revsSugar In The Raw, Turbinado Cane Sugar Cubes, 17.6 oz Box | Pure, All-Natural Turbinado Sugar, Non-GMO Project Certified, Kosher, Vegan and Gluten Free
Units sold9K
Truvia
4 ASINs in Top 10
33.3%
Units
31K
Revenue
$363.9K
Avg. price
$11.21
B004LSGEXY
$6.48·★4.7·15.3K revsTruvia Sweetener Natural Calorie Free, 9.8 Ounce | Spoonable jar; 3/4 tsp = 2 tsp sugar; stevia leaf, erythritol; non-GMO, gluten-free, kosher; diabetic & keto
Units sold10KB07KN2Z9Z3
$19.19·★4.8·20.5K revsTruvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1)
Units sold10KB07FYZ2PGM
$12.28·★4.8·20.5K revsTruvia Calorie-Free Sweetener Stevia Leaf Packets, 140 Count (9.87 oz Carton)
Units sold6KB08V7ZVS2J
$6.88·★4.6·10.2K revsTruvia Sweet Complete Brown Sweetener, 14 oz Bag | Erythritol, molasses & stevia; measures like brown sugar; non-GMO, gluten-free, kosher, vegan; keto & diabetic
Units sold5K
SweetLeaf
1 ASIN in Top 10
10.8%
Units
10K
Revenue
$149.9K
Avg. price
$16.91
B00GRY33AC
$16.91·★4.4·15K revsSweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Units sold10K
Trending Truvia Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08X17196C leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0D1CT1BBC close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08X17196C
So Nourished Allulose Sweetener, Sugar Substitute, 0 Calorie Granular 16oz | Zero Calorie Sweetener, 0 Net Carb - Keto, Vegan, Non-GMO, Gluten-Free - Bakes Like Sugar, No Aftertaste
Price
$9.99
Rating
4.4
Reviews
1.6K
Latest month sales
B0D1CT1BBC
SPLENDA Stevia Zero Calorie Sweetener, Sugar Substitute Packets, 100 Count (Pack of 1)
Price
$3.35
Rating
4.6
Reviews
1.5K
Latest month sales
B01DPW5H84
Micro Ingredients Pure Organic Stevia Extract Powder, 8 oz, No Additives | 1418 Servings, Stevia Green Leaf Reb-A, Sugar-Free 0 Calories, Natural Sweetener, Sugar Substitute, Keto & Vegan Friendly
Unlock to view ASIN details and product titles
Price
$26.96
Rating
4.4
Reviews
7K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this truvia report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card