Truvia Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Truvia sales on Amazon US totaled 182,900 units in July 2026 (▼ 7.1% vs. the prior month), generating an estimated $2,165,211 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.6% of unit volume and 44.1% of revenue, while a typical listing is priced at $12.57. The keyword itself pulled 30,340 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the truvia Top 50 moved 2,090,900 units and $26,282,649 in cumulative sales — an average of 174,242 units and $2,190,221 per month. Monthly throughput topped out at 196,900 units in June 2026 and dipped to 107,400 in May 2026, leaving the latest reading 8.4% higher than August 2025.
Truvia Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
182.9K
▼ 7.1% MoM
Monthly Revenue 2026/07
$2.2M
▼ 13.2% MoM
Top 10 Market Share 2026/07
53.6%
Truvia Market Share & Sales Concentration on Amazon US — July 2026
The most-sold truvia listing on Amazon US in July 2026 is ASIN B00F3SQJUY (Brand: IN THE RAW), which sold 20,000 units at $9.53 apiece — equal to 10.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 98,000 units and $955,710 in July 2026 — 53.6% of unit volume and 44.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Truvia' on Amazon
July 2026
Is 53.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00F3SQJUY
Stevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
20K
▲ 0.0%vs. prior month
$174.6K
latest month
12-month trend
B004LSGEXY
Truvia, Sweetener Natural Calorie Free, 9.8 Ounce
10K
▲ 0.0%vs. prior month
$62.6K
latest month
12-month trend
B00GRY33AC
SweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B074VDHXD2
365 by Whole Foods Market, Organic Cane Sugar, 64 Ounce
10K
▲ 11.1%vs. prior month
$72.4K
latest month
12-month trend
B07KN2Z9Z3
Truvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
10K
▲ 0.0%vs. prior month
$191.9K
latest month
12-month trend
B08CC1FMJQ
Monk Fruit In The Raw, Sweetener Bag, 1 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
10K
▲ 0.0%vs. prior month
$82.4K
latest month
12-month trend
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Best Truvia Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
IN THE RAW is the best-performing truvia brand in July 2026, moving 39,000 units across 3 ASINs for 39.8% of Top 10 volume. Truvia follows with 26,000 units (26.5%), ahead of SweetLeaf on 10,000 units (10.2%).
With 6 brands splitting the Top 10 and 76.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.94 to $16.91, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
IN THE RAW
3 ASINs in Top 10
39.8%
Units
39K
Revenue
$304.3K
Avg. price
$7.94
B00F3SQJUY
$9.53·★4.6·34.5K revsStevia In The Raw, Stevia Sweetener Packets, 200 Ct Box (7 oz), 1 Pack | Zero Calorie Stevia Sugar Substitute Packets, No Erythritol or Artificial Flavors, Vegan, Gluten Free, Kosher
Units sold20KB08CC1FMJQ
$8.99·★4.5·16.8K revsMonk Fruit In The Raw, Sweetener Bag, 1 LB | Keto Certified Monk Fruit Sweetener, Perfect Substitute for Raw Cane Sugar, Good for Baking, Zero Net Carbs, Zero Calories
Units sold10KB078145BG6
$5.31·★4.8·38.5K revsSugar In The Raw, Turbinado Cane Sugar Cubes, 17.6 oz Box | Pure, All-Natural Turbinado Sugar, Non-GMO Project Certified, Kosher, Vegan and Gluten Free
Units sold9K
Truvia
3 ASINs in Top 10
26.5%
Units
26K
Revenue
$329.5K
Avg. price
$12.65
B004LSGEXY
$6.48·★4.7·15.3K revsTruvia, Sweetener Natural Calorie Free, 9.8 Ounce
Units sold10KB07KN2Z9Z3
$19.19·★4.8·20.5K revsTruvia Original Calorie-Free Sweetener from the Stevia Leaf Packets, 35.25 oz Box, 500 Count (Pack of 1) | Stevia leaf extract & erythritol; 500 packets; 1 packet = 2 tsp sugar; non-GMO, gluten-free, kosher; keto
Units sold10KB07FYZ2PGM
$12.28·★4.8·20.5K revsTruvia Calorie-Free Sweetener Stevia Leaf Packets, 140 Count (9.87 oz Carton) | 140 packets, 9.87 oz; 1 packet = 2 tsp sugar; stevia & erythritol; non-GMO, gluten-free, kosher; keto
Units sold6K
SweetLeaf
1 ASIN in Top 10
10.2%
Units
10K
Revenue
$149.9K
Avg. price
$16.91
B00GRY33AC
$16.91·★4.4·15K revsSweetLeaf Stevia Drops Liquid Sweetener, SteviaClear - 4 Fl Oz, Pack of 1 | Unflavored Sweet Drops, Organic Stevia Leaf Extract, Zero Calorie, No Erythritol, Sugar Substitute, With Dropper
Units sold10K
Trending Truvia Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0D1CT1BBC leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B01DPW5H84 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D1CT1BBC
SPLENDA Stevia Zero Calorie Sweetener, Sugar Substitute Packets, 100 Count (Pack of 1)
Price
$3.35
Rating
4.6
Reviews
1.5K
Latest month sales
B01DPW5H84
Micro Ingredients Pure Organic Stevia Extract Powder, 8 oz, No Additives | 1418 Servings, Stevia Green Leaf Reb-A, Sugar-Free 0 Calories, Natural Sweetener, Sugar Substitute, Keto & Vegan Friendly
Price
$29.95
Rating
4.4
Reviews
7K
Latest month sales
B074VDHXD2
365 by Whole Foods Market, Organic Cane Sugar, 64 Ounce
Unlock to view ASIN details and product titles
Price
$7.19
Rating
4.8
Reviews
5.4K
Latest month sales
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