Whole Wheat Flour Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Whole Wheat Flour sales on Amazon US totaled 166,700 units in July 2026 (▲ 1.5% vs. the prior month), generating an estimated $1,435,823 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.0% of unit volume and 45.6% of revenue, while a typical listing is priced at $10.54. The keyword itself pulled 36,562 Amazon queries over the same period (▲ 17.3% MoM).
Zooming out to the 12-month window ending July 2026, the whole wheat flour Top 50 moved 1,866,250 units and $16,893,718 in cumulative sales — an average of 155,521 units and $1,407,810 per month. Monthly throughput topped out at 188,350 units in November 2025 and dipped to 103,200 in May 2026, leaving the latest reading 45.9% higher than August 2025.
Whole Wheat Flour Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
166.7K
▲ 1.5% MoM
Monthly Revenue 2026/07
$1.4M
▲ 0.4% MoM
Top 10 Market Share 2026/07
60.0%
Whole Wheat Flour Market Share & Sales Concentration on Amazon US — July 2026
The most-sold whole wheat flour listing on Amazon US in July 2026 is ASIN B00P6ERTS6 (Brand: King Arthur), which sold 30,000 units at $7.16 apiece — equal to 18.0% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $654,060 in July 2026 — 60.0% of unit volume and 45.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Whole Wheat Flour' on Amazon
July 2026
Is 60.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00P6ERTS6
King Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
30K
▲ 0.0%vs. prior month
$230.1K
latest month
12-month trend
B074JD6HHH
365 by Whole Foods Market, All Purpose Flour, 80 Ounce
10K
▲ 0.0%vs. prior month
$34.9K
latest month
12-month trend
B08HZJ798S
King Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
10K
▲ 0.0%vs. prior month
$62.2K
latest month
12-month trend
B0BJ15HGYR
Amazon Grocery, Enriched Bread Flour, Unbleached, 5 Lb
10K
▲ 66.7%vs. prior month
$29.4K
latest month
12-month trend
B08HZJJ61J
King Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
9K
▲ 12.5%vs. prior month
$68.6K
latest month
12-month trend
B074VD2ZJH
365 by Whole Foods Market, Organic All Purpose Flour, 80 Ounce
8K
▲ 0.0%vs. prior month
$49K
latest month
12-month trend
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Best Whole Wheat Flour Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
King Arthur is the best-performing whole wheat flour brand in July 2026, moving 59,000 units across 5 ASINs for 59.0% of Top 10 volume. 365 by Whole Foods Market follows with 31,000 units (31.0%), ahead of Amazon Grocery on 10,000 units (10.0%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.72 to $8.28, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
King Arthur
5 ASINs in Top 10
59.0%
Units
59K
Revenue
$472.8K
Avg. price
$8.28
B00P6ERTS6
$7.16·★4.7·7.9K revsKing Arthur 100% Organic Bread Flour, Unbleached, 5 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Units sold30KB08HZJ798S
$6.12·★4.8·8.6K revsKing Arthur 00 Pizza Flour, Non-GMO Project Verified, 100% American Grown Wheat, 3 lb Bag
Units sold10KB08HZJJ61J
$7.29·★4.8·8.4K revsKing Arthur Organic Medium Rye Flour - 3 lbs for Complex Flavorful Breads & Baked Goods - 100% US Grown & Milled - Non-GMO Project Verified - Robust Flavor for Rye Bread, Cookies & More
Units sold9KB00MFC5U2O
$7.88·★4.7·829 revsKing Arthur 100% Organic All-Purpose Flour, Unbleached, 5 lb Bag - Non-GMO Project Verified, No Preservatives
Units sold5KB09VCQY2R3
$12.95·★4.8·2.1K revsKing Arthur Premium Semolina Flour: Coarse Ground, High Protein Durum Wheat for Perfect Pasta, Pizza, and Bread Making - Kosher, 3 lbs Resealable Bag, USA-Grown Wheat, Versatile Baking Ingredient
Units sold5K
365 by Whole Foods Market
4 ASINs in Top 10
31.0%
Units
31K
Revenue
$151.8K
Avg. price
$4.89
B074JD6HHH
$3.49·★4.7·8.5K revs365 by Whole Foods Market, All Purpose Flour, 80 Ounce
Units sold10KB074VD2ZJH
$5.79·★4.7·5.3K revs365 by Whole Foods Market, Organic All Purpose Flour, 80 Ounce
Units sold8KB074VDMNDM
$6.29·★4.6·3.5K revs365 by Whole Foods Market, Organic 100% Whole Wheat Flour, 80 Ounce
Units sold7KB081ZTF85G
$3.99·★4.6·2.2K revs365 by Whole Foods Market, Organic Bread Flour, 32 Ounce
Units sold6K
Amazon Grocery
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$29.4K
Avg. price
$2.72
B0BJ15HGYR
$2.72·★4.6·3.2K revsAmazon Grocery, Enriched Bread Flour, Unbleached, 5 Lb
Units sold10K
Trending Whole Wheat Flour Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09VCQY2R3 booked 5K units at $12.95, with ▲ 25.0% MoM change. On the growth side, B071YHMGRZ leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B079HXW65C close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09VCQY2R3
King Arthur Premium Semolina Flour: Coarse Ground, High Protein Durum Wheat for Perfect Pasta, Pizza, and Bread Making - Kosher, 3 lbs Resealable Bag, USA-Grown Wheat, Versatile Baking Ingredient
Price
$12.95
Rating
4.8
Reviews
2.1K
Latest month sales
B071YHMGRZ
One Degree Organics Sprouted Spelt Flour, 32oz | Ancient Grain Baking Flour, Glyphosate-Free, USDA Organic, Non-GMO, Vegan, Kosher, White Flour Alternative
Price
$6.39
Rating
4.7
Reviews
1.9K
Latest month sales
B079HXW65C
King Arthur 100% Organic All-Purpose Flour, Unbleached, 2 lb (Pack of 1) - Non-GMO Project Verified, No Preservatives
Unlock to view ASIN details and product titles
Price
$10.95
Rating
4.4
Reviews
1.1K
Latest month sales
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