Truffle Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Truffle Oil sales on Amazon US totaled 48,850 units in July 2026 (▼ 10.2% vs. the prior month), generating an estimated $863,873 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 88.0% of unit volume and 81.5% of revenue, while a typical listing is priced at $26.21. The keyword itself pulled 30,346 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the truffle oil Top 50 moved 586,450 units and $10,537,236 in cumulative sales — an average of 48,871 units and $878,103 per month. Monthly throughput topped out at 62,900 units in November 2025 and dipped to 27,350 in May 2026, leaving the latest reading 7.5% higher than August 2025.
Truffle Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
48.9K
▼ 10.2% MoM
Monthly Revenue 2026/07
$863.9K
▼ 14.4% MoM
Top 10 Market Share 2026/07
88.0%
Truffle Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold truffle oil listing on Amazon US in July 2026 is ASIN B09WV8DBPV (Brand: Graza), which sold 20,000 units at $12.14 apiece — equal to 40.9% of every unit tracked in this report and 4.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 43,000 units and $704,040 in July 2026 — 88.0% of unit volume and 81.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Truffle Oil' on Amazon
July 2026
Is 88.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09WV8DBPV
Graza Sizzle Extra Virgin Olive Oil, Cooking Oil - High Polyphenol Peak Harvest EVOO Cooking Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 25.3 Fl Oz (750ml)
20K
▲ 0.0%vs. prior month
$249K
latest month
12-month trend
B0DKTW7BQZ
Graza Frizzle High Heat Cooking Oil, Frying Oil, 25.3 Fl Oz (750ml) | Cooking Oil with High Smoke Point & Neutral Flavor in a Large Bottle for Frying, Baking & Grilling - Made from 100% Olives
5K
▲ 0.0%vs. prior month
$52.6K
latest month
12-month trend
B08WJX8XVN
TRUFF Black Truffle Oil, 5.6 fl oz | Black Truffle Infused Olive Oil, Gourmet Dressing, Seasoning, Marinade, or Drizzle, Non-GMO, Gluten-Free
5K
▲ 0.0%vs. prior month
$88.5K
latest month
12-month trend
B0D7JJD2CH
Algae Cooking Club Chef-Grade 100% Algae Cooking Oil - Avocado Oil Alternative - 535°F High Smoke Point - Omega-9 Rich, Neutral Buttery Flavor - Seed Oil-Free - For Searing, Baking, Frying (2, 16 fl oz)
3K
▼ 40.0%vs. prior month
$101K
latest month
12-month trend
B0DLCL5Y58
Graza Frizzle High Heat Cooking Oil Spray, Frying Oil, 5 Fl Oz (148ml) | Cooking Oil with a High Smoke Point & Neutral Flavor in a Spray Bottle for Frying, Baking & Grilling - Made from 100% Olives
3K
▼ 40.0%vs. prior month
$22.8K
latest month
12-month trend
B09C3BQV2R
N°1 Drinking Extra Virgin Olive Oil - Italian Olive Oil from Italy 2026 Gold Awards Winner - 522 High Polyphenols evoo - 100% Unrefined and Cold pressed evoo for Drinking and Finishing Use
2K
▲ 0.0%vs. prior month
$112K
latest month
12-month trend
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Best Truffle Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Graza is the best-performing truffle oil brand in July 2026, moving 29,000 units across 4 ASINs for 67.4% of Top 10 volume. TRUFF follows with 5,000 units (11.6%), ahead of Algae Cooking Club on 3,000 units (7.0%).
With 7 brands splitting the Top 10 and 86.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.39 to $36.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Graza
4 ASINs in Top 10
67.4%
Units
29K
Revenue
$341.9K
Avg. price
$11.39
B09WV8DBPV
$12.14·★4.7·3.9K revsGraza Sizzle Extra Virgin Olive Oil, Cooking Oil - High Polyphenol Peak Harvest EVOO Cooking Oil in a Squeeze Bottle - Single Origin Olive Oils from Spain - 25.3 Fl Oz (750ml)
Units sold20KB0DKTW7BQZ
$10.97·★4.7·780 revsGraza Frizzle High Heat Cooking Oil, Frying Oil, 25.3 Fl Oz (750ml) | Cooking Oil with High Smoke Point & Neutral Flavor in a Large Bottle for Frying, Baking & Grilling - Made from 100% Olives
Units sold5KB0DLCL5Y58
$5.47·★4.6·309 revsGraza Frizzle High Heat Cooking Oil Spray, Frying Oil, 5 Fl Oz (148ml) | Cooking Oil with a High Smoke Point & Neutral Flavor in a Spray Bottle for Frying, Baking & Grilling - Made from 100% Olives
Units sold3KB0CWPH61BK
$16.98·★4.8·1.4K revsGraza Drizzle Extra Virgin Olive Oil, Finishing Oil - High Polyphenol Early Harvest EVOO Finishing Oil in a Squeeze Bottle - Single Farm Olives from Spain - 11.8 Fl Oz (350ml)
Units sold1K
TRUFF
1 ASIN in Top 10
11.6%
Units
5K
Revenue
$88.5K
Avg. price
$19.99
B08WJX8XVN
$19.99·★4.7·3.2K revsTRUFF Black Truffle Oil, 5.6 fl oz | Black Truffle Infused Olive Oil, Gourmet Dressing, Seasoning, Marinade, or Drizzle, Non-GMO, Gluten-Free
Units sold5K
Algae Cooking Club
1 ASIN in Top 10
7.0%
Units
3K
Revenue
$101K
Avg. price
$36.00
B0D7JJD2CH
$36.00·★4.6·1.7K revsAlgae Cooking Club Chef-Grade 100% Algae Cooking Oil - Avocado Oil Alternative - 535°F High Smoke Point - Omega-9 Rich, Neutral Buttery Flavor - Seed Oil-Free - For Searing, Baking, Frying (2, 16 fl oz)
Units sold3K
Trending Truffle Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CTMZ3HPC booked 2K units at $8.49. On the growth side, B0BQJQ7D1J leads positive momentum with ▲ 100.0% MoM growth on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CTMZ3HPC
365 By Whole Foods Market, Extra Virgin Olive Oil, Mediterranean Blend, 16.9 Fl Oz
Price
$8.49
Rating
4.7
Reviews
273
Latest month sales
B07H4QNW4H
Cliganic Organic Jojoba Oil, 100% Pure Cold Pressed for Face & Hair, 16oz | Natural Moisturizing Carrier for Skin & Nails, Softening, Hexane & Fragrance Free, Non-GMO Unrefined, Fast Absorbing
Price
$27.99
Rating
4.7
Reviews
87.5K
Latest month sales
B0BQJQ7D1J
Amazon Brand - Aplenty White Truffle Infused Olive Oil, 8.45 fl oz
Unlock to view ASIN details and product titles
Price
$11.29
Rating
4.6
Reviews
20
Latest month sales
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