Truss Hair Products Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Truss Hair Products sales on Amazon US totaled 318,500 units in July 2026 (▼ 33.6% vs. the prior month), generating an estimated $16,011,273 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 82.5% of revenue, while a typical listing is priced at $37.44. The keyword itself pulled 19,588 Amazon queries over the same period (▲ 10.8% MoM).
Zooming out to the 12-month window ending July 2026, the truss hair products Top 50 moved 3,967,550 units and $200,955,694 in cumulative sales — an average of 330,629 units and $16,746,308 per month. Monthly throughput topped out at 479,450 units in June 2026 and dipped to 193,900 in May 2026, leaving the latest reading 3.7% higher than August 2025.
Truss Hair Products Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
318.5K
▼ 33.6% MoM
Monthly Revenue 2026/07
$16M
▼ 31.3% MoM
Top 10 Market Share 2026/07
75.0%
Truss Hair Products Market Share & Sales Concentration on Amazon US — July 2026
The most-sold truss hair products listing on Amazon US in July 2026 is ASIN B07QZ5CTTF (Brand: Nutrafol), which sold 90,000 units at $88.00 apiece — equal to 28.3% of every unit tracked in this report and 1.8× the volume of the No. 2 listing.
The Top 10 ASINs account for 239,000 units and $13,203,000 in July 2026 — 75.0% of unit volume and 82.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Truss Hair Products' on Amazon
July 2026
Is 75.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07QZ5CTTF
Nutrafol Women's Balance Hair Growth Supplements, Age 45+
90K
▼ 10.0%vs. prior month
$7.9M
latest month
12-month trend
B09HR5KSR8
K18 Leave-In Molecular Repair Hair Mask
50K
▲ 25.0%vs. prior month
$1.4M
latest month
12-month trend
B075L6BL61
Karseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
20K
▲ 0.0%vs. prior month
$470.8K
latest month
12-month trend
B0891843GC
Pureology Hydrate Shampoo – Moisturizes & Nourishes Dry Hair, Sulfate-Free
20K
▼ 66.7%vs. prior month
$760K
latest month
12-month trend
B001AO0WCG
Moroccanoil Treatment Hair Oil
10K
▼ 50.0%vs. prior month
$459.1K
latest month
12-month trend
B07DCJ91HQ
COLOR WOW Dream Coat for Curly Hair – Anti-Frizz Curl and Wave Spray | Anti-frizz spray, for wavy and curly hair, smooths, defines, lightweight, build-up free. Style with or without heat.
10K
▼ 66.7%vs. prior month
$260K
latest month
12-month trend
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Best Truss Hair Products Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nutrafol is the best-performing truss hair products brand in July 2026, moving 99,000 units across 2 ASINs for 41.4% of Top 10 volume. K18 follows with 50,000 units (20.9%), ahead of Karseell on 20,000 units (8.4%).
With 9 brands splitting the Top 10 and 70.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $24.86 to $88.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nutrafol
2 ASINs in Top 10
41.4%
Units
99K
Revenue
$8.7M
Avg. price
$88.00
B07QZ5CTTF
$88.00·★4.1·15.5K revsNutrafol Women's Balance Hair Growth Supplements, Age 45+
Units sold90KB0B61TZ676
$88.00·★4.2·20.8K revsNutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle
Units sold9K
K18
1 ASIN in Top 10
20.9%
Units
50K
Revenue
$1.4M
Avg. price
$29.00
B09HR5KSR8
$29.00·★4.3·31.8K revsK18 Leave-In Molecular Repair Hair Mask
Units sold50K
Karseell
1 ASIN in Top 10
8.4%
Units
20K
Revenue
$470.8K
Avg. price
$24.86
B075L6BL61
$24.86·★4.7·35.2K revsKarseell Collagen Hair Mask for Dry, Frizzy, Damaged Hair 16.90 oz | Deep Conditioning Hair Treatment Repairs, Moisturizes, Nourishing, Detangles Hair Leaving it Soft, Silky
Units sold20K
Trending Truss Hair Products Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0C6XJMSGP booked 10K units at $17.99, with ▲ 0.0% MoM change. On the growth side, B0GGQMYLXM leads positive momentum with ▲ 100.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C6XJMSGP
Botanic Hearth Rosemary Oil for Hair Growth - 6.7 Fl oz | Enriched with Biotin, Castor & Jojoba | Hair Relaxers & Dry Scalp Treatment | Color Safe | Suitable For All Hair Types
Price
$17.99
Rating
4.4
Reviews
20.8K
Latest month sales
B0B61TZ676
Nutrafol Women Hair Growth Supplements, Ages 18-44, 1-Month Bottle
Price
$88.00
Rating
4.2
Reviews
20.8K
Latest month sales
B0GGQMYLXM
VT COSMETICS PDRN Reedle Shot Brush Hair Serum, Cooling & Refreshing Scalp Care with Vegan PDRN, Caffeine & Spicule Complex, Lightweight & Non-Greasy Daily Scalp Solution, 3.38 fl oz / 100 mL
Unlock to view ASIN details and product titles
Price
$25.00
Rating
4.5
Reviews
217
Latest month sales
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