Black Mask Texture Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Mask Texture Powder sales on Amazon US totaled 143,900 units in July 2026 (▼ 17.2% vs. the prior month), generating an estimated $2,010,198 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 86.2% of unit volume and 82.2% of revenue, while a typical listing is priced at $14.89. The keyword itself pulled 22,451 Amazon queries over the same period (▲ 43.7% MoM).
Zooming out to the 12-month window ending July 2026, the black mask texture powder Top 50 moved 2,332,550 units and $33,626,744 in cumulative sales — an average of 194,379 units and $2,802,229 per month. Monthly throughput topped out at 291,350 units in December 2025 and dipped to 111,150 in May 2026, leaving the latest reading 31.0% lower than August 2025.
Black Mask Texture Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
143.9K
▼ 17.2% MoM
Monthly Revenue 2026/07
$2M
▼ 18.0% MoM
Top 10 Market Share 2026/07
86.2%
Black Mask Texture Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black mask texture powder listing on Amazon US in July 2026 is ASIN B08SNSSTPZ (Brand: L3), which sold 40,000 units at $9.66 apiece — equal to 27.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 124,000 units and $1,652,340 in July 2026 — 86.2% of unit volume and 82.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Mask Texture Powder' on Amazon
July 2026
Is 86.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08SNSSTPZ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
40K
▲ 0.0%vs. prior month
$388K
latest month
12-month trend
B0BLZTKZTF
L3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
20K
▼ 33.3%vs. prior month
$199.8K
latest month
12-month trend
B0CXLYHYHN
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
20K
▼ 50.0%vs. prior month
$354.6K
latest month
12-month trend
B0BSVQ71QQ
L3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
10K
▲ 0.0%vs. prior month
$172.3K
latest month
12-month trend
B0DHQXZ61N
BlackMask Texture Powder for Men, Easy to Apply - Instantly Adds Texture & Volume, All-Natural Ingredients, Strong Hold, Hair Powder for Men (Pack of 1)
10K
▲ 25.0%vs. prior month
$136.4K
latest month
12-month trend
B06XZNJWZL
Slick Gorilla Hair Styling Powder for Men, Texture Powder 0.70 oz (20g) | Matte texturizing powder for volume, root lift, no shine and lightweight hold
8K
▼ 20.0%vs. prior month
$144K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Black Mask Texture Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
L3 is the best-performing black mask texture powder brand in July 2026, moving 73,000 units across 4 ASINs for 58.9% of Top 10 volume. BASED BODYWORKS follows with 20,000 units (16.1%), ahead of BlackMask on 17,000 units (13.7%).
With 6 brands splitting the Top 10 and 88.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.26 to $17.73, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
L3
4 ASINs in Top 10
58.9%
Units
73K
Revenue
$790K
Avg. price
$11.26
B08SNSSTPZ
$9.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 30 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, small 30 g size
Units sold40KB0BLZTKZTF
$9.99·★4.3·3.4K revsL3 Level 3 Sea Salt Spray for Hair, Texturizing, Beachy Waves, 8.45 fl oz | Texture spray, hair texture spray, light flexible hold, surf spray, casual finish, adds body and definition
Units sold20KB0BSVQ71QQ
$15.66·★4.5·30.4K revsL3 Level 3 Hair Texture Powder for Men, Volume, Natural Look, 60 g | Styling powder, hair texturizer, non-greasy finish, buildable hold, easy application, large 60 g size
Units sold10KB0BXQ2STWB
$9.71·★4.5·2.4K revsL3 Level 3 Light Hold Styling Powder, Matte Finish for Men, 30 g | Hair texture powder, hair powder for men, adds volume, lightweight non-greasy feel, buildable light hold
Units sold3K
BASED BODYWORKS
1 ASIN in Top 10
16.1%
Units
20K
Revenue
$354.6K
Avg. price
$17.73
B0CXLYHYHN
$17.73·★4.5·5.8K revsBASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 1)
Units sold20K
BlackMask
2 ASINs in Top 10
13.7%
Units
17K
Revenue
$270.9K
Avg. price
$17.02
B0DHQXZ61N
$14.05·★4.4·4.1K revsBlackMask Texture Powder for Men, Easy to Apply - Instantly Adds Texture & Volume, All-Natural Ingredients, Strong Hold, Hair Powder for Men (Pack of 1)
Units sold10KB0DZRQLJDJ
$19.99·★4.3·840 revsBlackMask Hair Clay for Men (3.52 oz) Matte Finish with Strong Hold, Hair Styling Clay, Adds Texture & Volume
Units sold7K
Trending Black Mask Texture Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GDGBN2QF leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B0D4NGDCT8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GDGBN2QF
Blackhead Remover Mask, Charcoal Peel Off Face Mask with Brush & Blackhead Remover Tools | Deep Cleansing Dirt, Oil, Smoothing Skin, Shrinking Pores (100g 3.53oz)
Price
$5.49
Rating
4.1
Reviews
40
Latest month sales
B0D4NGDCT8
BASED Hair Texturizing Powder, Lightweight & Volumizing Hair Styling Powder with Matte Finish, Add Texture to Hair with Medium Hold, For Short to Medium Hair, (1.69oz Bottle, 2.5 Gram Fill, Pack of 2)
Price
$35.00
Rating
4.5
Reviews
5.8K
Latest month sales
B0F43FT95Z
THEMANCODE Texture Powder for Men, Hair Styling Powder, 1.05 Oz | Natural Matte Texturizing Powder Adds Volume, High Hold for Short to Medium Hair, Gifts for Men, Him and Teen Boys
Unlock to view ASIN details and product titles
Price
$6.97
Rating
4.4
Reviews
499
Latest month sales
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