Hair Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Stick sales on Amazon US totaled 195,500 units in July 2026 (▼ 29.5% vs. the prior month), generating an estimated $2,192,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.4% of unit volume and 58.9% of revenue, while a typical listing is priced at $13.75. The keyword itself pulled 29,081 Amazon queries over the same period (▲ 7.7% MoM).
Zooming out to the 12-month window ending July 2026, the hair stick Top 50 moved 2,567,700 units and $28,100,616 in cumulative sales — an average of 213,975 units and $2,341,718 per month. Monthly throughput topped out at 287,800 units in December 2025 and dipped to 117,200 in May 2026, leaving the latest reading 16.1% lower than August 2025.
Hair Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
195.5K
▼ 29.5% MoM
Monthly Revenue 2026/07
$2.2M
▼ 51.1% MoM
Top 10 Market Share 2026/07
62.4%
Hair Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair stick listing on Amazon US in July 2026 is ASIN B0FXY2143T (Brand: Kitsch), which sold 20,000 units at $14.99 apiece — equal to 10.2% of every unit tracked in this report.
The Top 10 ASINs account for 122,000 units and $1,292,260 in July 2026 — 62.4% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Stick' on Amazon
July 2026
Is 62.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B0914XZT2W
Samnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz
20K
▲ 0.0%vs. prior month
$157.2K
latest month
12-month trend
B0F2GSXSHJ
Kitsch Hair Taming Wand – With Biotin, Aloe & Vitamin E - 18mL | Fly Away Stick For Hair – Clear Hair Mascara for Flyaways, Baby Hair, Slick Back – Travel Size Hair Styling Products
20K
▼ 33.3%vs. prior month
$214.2K
latest month
12-month trend
B0BRC8T39V
Dolahair Hair Wax Stick - Flyaway Control Styling Pomade for Kids, Women | Slick Back Hair Bun Maker and Hair Accessorie for Teen Girls (1 Pack of Wax)
10K
▲ 0.0%vs. prior month
$66.7K
latest month
12-month trend
B0CRZRM3LP
Kitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
10K
▲ 0.0%vs. prior month
$88.4K
latest month
12-month trend
B0DHLR2TJM
DAE Cactus Fruit 3-in1 Styling Cream & Taming Wand - Tames Flyaways | Style edges, Defines curls, Adds shine, Hydrates & moisturizes, Built-in taming wand, Convenient on-the-go purse size
10K
▼ 50.0%vs. prior month
$200K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing hair stick brand in July 2026, moving 50,000 units across 3 ASINs for 41.0% of Top 10 volume. Samnyte follows with 20,000 units (16.4%), ahead of Dolahair on 10,000 units (8.2%).
With 8 brands splitting the Top 10 and 65.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.99 to $12.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
3 ASINs in Top 10
41.0%
Units
50K
Revenue
$602.4K
Avg. price
$12.30
B0FXY2143T
$14.99·★3.4·4.1K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold20KB0F2GSXSHJ
$11.99·★4.4·2K revsKitsch Hair Taming Wand – With Biotin, Aloe & Vitamin E - 18mL | Fly Away Stick For Hair – Clear Hair Mascara for Flyaways, Baby Hair, Slick Back – Travel Size Hair Styling Products
Units sold20KB0CRZRM3LP
$9.93·★4.3·5.3K revsKitsch French Hair Pins for Women | Secure Hold All Day - Gold, 1pc | Elegant & Durable Metal French Pin for Updos, Chignon, Buns & Twist Hairstyles | Comfortable Fit Hair Accessories For Women
Units sold10K
Samnyte
1 ASIN in Top 10
16.4%
Units
20K
Revenue
$157.2K
Avg. price
$7.99
B0914XZT2W
$7.99·★4.4·53.9K revsSamnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz
Units sold20K
Dolahair
1 ASIN in Top 10
8.2%
Units
10K
Revenue
$66.7K
Avg. price
$6.99
B0BRC8T39V
$6.99·★4.4·9.3K revsDolahair Hair Wax Stick - Flyaway Control Styling Pomade for Kids, Women | Slick Back Hair Bun Maker and Hair Accessorie for Teen Girls (1 Pack of Wax)
Units sold10K
Trending Hair Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0FMP1ZGJN booked 9K units at $8.99, with ▲ 12.5% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FMP1ZGJN
Flat Hair Clips for Women - 6 PCS French Flat Claw Clips Medium Hair Clips for Girls Large Hair Claw Clips for Thick or Thin Hair Strong Hold No Slip Hair Accessories for women (Transparent)
Price
$8.99
Rating
4.5
Reviews
1.1K
Latest month sales
B0CT85HM12
SWEET VIEW Hair Wax Stick & Slick Back Brush | Tames Flyaways, Frizz, Sleek Ponytails, Buns | Pomade/Balm/Gel Stick for Women, Styling Accessories for Girls
Price
$7.99
Rating
4.4
Reviews
5K
Latest month sales
B079669VHB
Gray Away Root Touch-Up Quick Stick, Black/Dark Brown, 0.1 oz | Root touch-up stick for gray coverage, targets roots, temples and hairline, lasts 24 hours, ammonia and peroxide-free
Unlock to view ASIN details and product titles
Price
$8.97
Rating
4.2
Reviews
4.7K
Latest month sales
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