Trubar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Trubar sales on Amazon US totaled 284,000 units in July 2026 (▼ 5.1% vs. the prior month), generating an estimated $4,723,050 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 48.7% of revenue, while a typical listing is priced at $16.90. The keyword itself pulled 32,589 Amazon queries over the same period (▲ 12.2% MoM).
Zooming out to the 12-month window ending July 2026, the trubar Top 50 moved 3,129,200 units and $53,837,186 in cumulative sales — an average of 260,767 units and $4,486,432 per month. Monthly throughput topped out at 299,300 units in June 2026 and dipped to 194,300 in May 2026, leaving the latest reading 3.6% higher than August 2025.
Trubar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
284K
▼ 5.1% MoM
Monthly Revenue 2026/07
$4.7M
▼ 8.3% MoM
Top 10 Market Share 2026/07
45.8%
Trubar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold trubar listing on Amazon US in July 2026 is ASIN B006BHRU9U (Brand: Nature's Bakery), which sold 20,000 units at $8.58 apiece — equal to 7.0% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $2,300,200 in July 2026 — 45.8% of unit volume and 48.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Trubar' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
20K
▲ 100.0%vs. prior month
$168.4K
latest month
12-month trend
B08ZVHH13J
ALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
20K
▼ 33.3%vs. prior month
$463.4K
latest month
12-month trend
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
20K
▲ 100.0%vs. prior month
$170.4K
latest month
12-month trend
B01CI3TA5M
Simple Mills Almond Flour Crackers, Farmhouse Cheddar, 1pk, 4.25oz | Charcuterie And Cheese Board Ready, Clean Ingredients, Gluten Free, Grain Free, Corn Free, Vegan, Plant Based, Non-GMO
10K
▲ 0.0%vs. prior month
$42K
latest month
12-month trend
B07G3D6D22
Pure Protein Chocolate Salted Caramel Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
10K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B07TPYQHS9
GoMacro Nutrition Bar Oatmeal Chocolate Chip Organic 12 Count, 2.3 Ounce
10K
▲ 0.0%vs. prior month
$277.1K
latest month
12-month trend
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Best Trubar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALOHA is the best-performing trubar brand in July 2026, moving 30,000 units across 2 ASINs for 23.1% of Top 10 volume. Nature's Bakery follows with 20,000 units (15.4%), ahead of Perfect Bar on 20,000 units (15.4%).
Volume is spread across 8 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $6.49 to $23.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALOHA
2 ASINs in Top 10
23.1%
Units
30K
Revenue
$794.3K
Avg. price
$23.97
B08ZVHH13J
$23.95·★4.4·2.6K revsALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
Units sold20KB08FC3RZKZ
$23.99·★4.3·3.7K revsALOHA Organic Plant Based Protein Bars - 6 Flavor Variety Pack - 12 Count, 1.9oz Bars - Vegan Snacks, Low Sugar, Gluten-Free, Low Carb, Paleo, Non-GMO, Stevia-Free, No Sugar Alcohol Sweeteners
Units sold10K
Nature's Bakery
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$168.4K
Avg. price
$8.58
B006BHRU9U
$8.58·★4.7·13.9K revsNature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Units sold20K
Perfect Bar
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$170.4K
Avg. price
$6.49
B096H8LPP2
$6.49·★4.7·550 revsPerfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
Units sold20K
Trending Trubar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09PYB4MQS booked 10K units at $32.49, with ▲ 3233.3% MoM change. On the growth side, B006BHRU9U leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B096H8LPP2 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
BAREBELLS Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
B096H8LPP2
Perfect Bar Mini Dark Chocolate Chip Peanut Butter Protein Bar, Organic, 8 count, .88 oz
Unlock to view ASIN details and product titles
Price
$6.49
Rating
4.7
Reviews
550
Latest month sales
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