Trubar Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Trubar sales on Amazon US totaled 283,000 units in July 2026 (▼ 8.5% vs. the prior month), generating an estimated $4,820,430 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.1% of unit volume and 54.9% of revenue, while a typical listing is priced at $17.29. The keyword itself pulled 32,277 Amazon queries over the same period (▲ 5.3% MoM).
Zooming out to the 12-month window ending July 2026, the trubar Top 50 moved 3,159,200 units and $54,896,106 in cumulative sales — an average of 263,267 units and $4,574,676 per month. Monthly throughput topped out at 309,300 units in June 2026 and dipped to 198,300 in May 2026, leaving the latest reading 7.5% higher than August 2025.
Trubar Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
283K
▼ 8.5% MoM
Monthly Revenue 2026/07
$4.8M
▼ 9.6% MoM
Top 10 Market Share 2026/07
49.1%
Trubar Market Share & Sales Concentration on Amazon US — July 2026
The most-sold trubar listing on Amazon US in July 2026 is ASIN B0178ENI4K (Brand: ALOHA), which sold 30,000 units at $25.42 apiece — equal to 10.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 139,000 units and $2,648,260 in July 2026 — 49.1% of unit volume and 54.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Trubar' on Amazon
July 2026
Is 49.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0178ENI4K
ALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
30K
▲ 0.0%vs. prior month
$635.7K
latest month
12-month trend
B08ZVHH13J
ALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
20K
▼ 33.3%vs. prior month
$463.4K
latest month
12-month trend
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
20K
▲ 100.0%vs. prior month
$168.4K
latest month
12-month trend
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
10K
▲ 3233.3%vs. prior month
$331.2K
latest month
12-month trend
B01CI3TA5M
Simple Mills Almond Flour Crackers, Farmhouse Cheddar, 1pk, 4.25oz | Charcuterie And Cheese Board Ready, Clean Ingredients, Gluten Free, Grain Free, Corn Free, Vegan, Plant Based, Non-GMO
10K
▲ 0.0%vs. prior month
$42K
latest month
12-month trend
B07G3D6D22
Pure Protein Chocolate Salted Caramel Protein Bars, 20g Protein, 12 Ct | 3g Sugar, 190 Calories, Low Sugar* High Protein Snack, Gluten Free
10K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
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Best Trubar Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALOHA is the best-performing trubar brand in July 2026, moving 50,000 units across 2 ASINs for 36.0% of Top 10 volume. Nature's Bakery follows with 20,000 units (14.4%), ahead of GoMacro on 20,000 units (14.4%).
With 8 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.58 to $24.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALOHA
2 ASINs in Top 10
36.0%
Units
50K
Revenue
$1.1M
Avg. price
$24.69
B0178ENI4K
$25.42·★4.5·8.5K revsALOHA Organic Plant Based Protein Bar | Peanut Butter Chocolate Chip, 12 Ct | 14g Plant-Based Protein, 10g Fiber, 5g Sugar | GLP-1 & Keto Friendly, No Sucralose or Stevia | Non-GMO, Vegan & Dairy Free
Units sold30KB08ZVHH13J
$23.95·★4.4·2.6K revsALOHA Organic Plant Based Protein Bars - Peanut Butter Cup Bar - 12 Bars, Vegan, Low Sugar, Gluten-Free, Low Carb, Non-GMO, No Stevia, No Erythritol
Units sold20K
Nature's Bakery
1 ASIN in Top 10
14.4%
Units
20K
Revenue
$168.4K
Avg. price
$8.58
B006BHRU9U
$8.58·★4.7·13.9K revsNature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Units sold20K
GoMacro
2 ASINs in Top 10
14.4%
Units
20K
Revenue
$345.6K
Avg. price
$15.22
B07TPYQHS9
$25.20·★4.5·1.3K revsGoMacro Nutrition Bar Oatmeal Chocolate Chip Organic 12 Count, 2.3 Ounce
Units sold10KB08C41Q6Z7
$5.25·★4.4·1.4K revsGoMacro Kids MacroBar Organic Vegan Snack Bars - Oatmeal Chocolate Chip Cookie (0.90 Ounce Bars, 7 Count)
Units sold10K
Trending Trubar Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B09PYB4MQS booked 10K units at $32.49, with ▲ 3233.3% MoM change. On the growth side, B006BHRU9U leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0DNTYNQ2Z close behind at ▲ 66.7% MoM on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09PYB4MQS
Barebells Protein Bars Variety Pack - 12 Count, 1.9oz Bars - Protein Snacks with 20g of High Protein - Chocolate Protein Bar with 1g of Total Sugars - Perfect on The Go Protein Snack & Breakfast Bars
Price
$32.49
Rating
4.5
Reviews
4.3K
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
B0DNTYNQ2Z
Zbar + Zbar Protein Variety Pack - Soft-Baked Energy and Protein Snack Bars with Organic Oats - 6 Flavors - Granola Bars - Snacks for Kids (16 Pack) | Zbar Soft-Baked Energy Snack Bars and Zbar Protein Gluten Free Protein Bars, Made with Organic Oats, Non-GMO, Snacks for Kids
Unlock to view ASIN details and product titles
Price
$15.74
Rating
4.6
Reviews
773
Latest month sales
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