Wheat Thins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Wheat Thins sales on Amazon US totaled 473,000 units in July 2026 (▲ 10.3% vs. the prior month), generating an estimated $2,903,560 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 35.9% of unit volume and 26.8% of revenue, while a typical listing is priced at $6.42. The keyword itself pulled 45,851 Amazon queries over the same period (▲ 14.7% MoM).
Zooming out to the 12-month window ending July 2026, the wheat thins Top 50 moved 4,738,000 units and $28,643,970 in cumulative sales — an average of 394,833 units and $2,386,998 per month. Monthly throughput topped out at 473,000 units in July 2026 and dipped to 302,000 in May 2026, leaving the latest reading 32.9% higher than August 2025.
Wheat Thins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
473K
▲ 10.3% MoM
Monthly Revenue 2026/07
$2.9M
▲ 9.6% MoM
Top 10 Market Share 2026/07
35.9%
Wheat Thins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold wheat thins listing on Amazon US in July 2026 is ASIN B0BDTBBHD1 (Brand: Amazon Grocery), which sold 50,000 units at $4.75 apiece — equal to 10.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $779,100 in July 2026 — 35.9% of unit volume and 26.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Wheat Thins' on Amazon
July 2026
Is 35.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BDTBBHD1
Amazon Grocery Peanut Butter Filled Pretzels, 24 Oz
50K
▲ 66.7%vs. prior month
$249K
latest month
12-month trend
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
20K
▲ 100.0%vs. prior month
$47.4K
latest month
12-month trend
B0CTS3X223
Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
20K
▲ 100.0%vs. prior month
$79.2K
latest month
12-month trend
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
20K
▲ 100.0%vs. prior month
$168.4K
latest month
12-month trend
B0DD1WC81C
Back to Nature Classic Round Crackers, Non GMO Plant Based Snack, 1pk | Kosher, No Dairy Added, Plant Based, Wheat Flour, Non GMO No High Fructose Corn Syrup No Artificials, Wholesome Snacks 6.5oz
10K
▼ 50.0%vs. prior month
$35.2K
latest month
12-month trend
B00GLL9Z7Q
Sunchips Multigrain Snacks Harvest Cheddar, 7 Oz
10K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Wheat Thins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing wheat thins brand in July 2026, moving 50,000 units across 1 ASIN for 29.4% of Top 10 volume. Goldfish follows with 20,000 units (11.8%), ahead of Chex Mix on 20,000 units (11.8%).
Volume is spread across 10 brands, with the top three holding 52.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $2.37 to $4.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
1 ASIN in Top 10
29.4%
Units
50K
Revenue
$249K
Avg. price
$4.75
B0BDTBBHD1
$4.75·★4.5·5.6K revsAmazon Grocery Peanut Butter Filled Pretzels, 24 Oz
Units sold50K
Goldfish
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$47.4K
Avg. price
$2.37
B004SCTJE4
$2.37·★4.8·38.9K revsGoldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Units sold20K
Chex Mix
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$79.2K
Avg. price
$3.96
B0CTS3X223
$3.96·★4.5·7.7K revsChex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
Units sold20K
Trending Wheat Thins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B004SCTJE4 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B0CTS3X223 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Price
$2.37
Rating
4.8
Reviews
38.9K
Latest month sales
B0CTS3X223
Chex Mix Turtle Snack Mix, Family Size, 13.5 oz | Corn, Caramel & Cocoa Chex, Pretzels, Caramel Popcorn, Chocolatey Pieces, Peanuts, 50% Less Fat than Potato Chips
Price
$3.96
Rating
4.5
Reviews
7.7K
Latest month sales
B006BHRU9U
Nature’s Bakery Whole Wheat Fig Bars, Blueberry, Real Fruit, Vegan, Non-GMO, Snack bar, Twin packs- 12 count
Unlock to view ASIN details and product titles
Price
$8.58
Rating
4.7
Reviews
13.9K
Latest month sales
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