Cliff Bars Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cliff Bars sales on Amazon US totaled 283,800 units in July 2026 (▼ 14.9% vs. the prior month), generating an estimated $4,765,788 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 45.8% of unit volume and 50.3% of revenue, while a typical listing is priced at $15.54. The keyword itself pulled 87,266 Amazon queries over the same period (▲ 15.5% MoM).
Zooming out to the 12-month window ending July 2026, the cliff bars Top 50 moved 3,297,450 units and $54,098,368 in cumulative sales — an average of 274,788 units and $4,508,197 per month. Monthly throughput topped out at 333,300 units in June 2026 and dipped to 183,800 in May 2026, leaving the latest reading 1.0% higher than August 2025.
Cliff Bars Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
283.8K
▼ 14.9% MoM
Monthly Revenue 2026/07
$4.8M
▼ 17.1% MoM
Top 10 Market Share 2026/07
45.8%
Cliff Bars Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cliff bars listing on Amazon US in July 2026 is ASIN B07J2MM23Z (Brand: Quest), which sold 30,000 units at $26.49 apiece — equal to 10.6% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 130,000 units and $2,397,400 in July 2026 — 45.8% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cliff Bars' on Amazon
July 2026
Is 45.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07J2MM23Z
Quest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
30K
▼ 40.0%vs. prior month
$794.7K
latest month
12-month trend
B0CXQ6QP2B
CLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct
20K
▲ 0.0%vs. prior month
$345K
latest month
12-month trend
B09QHBBGJT
CLIF BUILDERS Protein Bars, Chocolatey Peanut Butter, Gluten Free, 12 ct
10K
▼ 50.0%vs. prior month
$190.6K
latest month
12-month trend
B0CXQ5ZHWH
CLIF Bar Protein Energy Bars, Chocolate Chip, 15ct | 10g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
10K
▼ 50.0%vs. prior month
$171.9K
latest month
12-month trend
B01MR37ILQ
Zbar Chocolate Brownie Soft-Baked Snack Bars, Organic Granola Bars, 18ct
10K
▲ 0.0%vs. prior month
$149.7K
latest month
12-month trend
B07PK9ZNXV
CLIF Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count
10K
▲ 0.0%vs. prior month
$138.9K
latest month
12-month trend
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Best Cliff Bars Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CLIF Bar is the best-performing cliff bars brand in July 2026, moving 70,000 units across 6 ASINs for 53.8% of Top 10 volume. Quest follows with 30,000 units (23.1%), ahead of Clif Kid ZBar on 20,000 units (15.4%).
With 4 brands splitting the Top 10 and 92.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.39 to $26.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CLIF Bar
6 ASINs in Top 10
53.8%
Units
70K
Revenue
$1.1M
Avg. price
$14.39
B0CXQ6QP2B
$14.24·★4.7·2.7K revsCLIF Bar Protein Energy Bars, Crunchy Peanut Butter, 15ct
Units sold20KB0CXQ5ZHWH
$15.52·★4.7·1.8K revsCLIF Bar Protein Energy Bars, Chocolate Chip, 15ct | 10g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold10KB07PK9ZNXV
$12.30·★4.7·3.6K revsCLIF Bar Minis - Chocolate Chip - Made with Organic Oats - 4g Protein - - - Snack-Size Energy Bars - ., 0 Ounce, 20 Count
Units sold10KB0CXQ52DC2
$11.49·★4.6·1.6K revsCLIF Bar Protein Energy Bars, Peanut Butter Banana + Dark Chocolate, 10ct | 10g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold10KB0CXQ5FGPB
$15.52·★4.6·1.3K revsCLIF Bar Protein Energy Bars, Chocolate Brownie, 15ct | 10g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold10KB0CXQ5SK16
$17.27·★4.7·1.6K revsCLIF Bar Protein Energy Bars, White Chocolate Macadamia Nut, 15ct | 9g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Units sold10K
Quest
1 ASIN in Top 10
23.1%
Units
30K
Revenue
$794.7K
Avg. price
$26.49
B07J2MM23Z
$26.49·★4.3·11.4K revsQuest Nutrition Ultimate Variety Pack Protein Bars, High Protein, 12 Count | 20-21g Protein, 3-5g Net Carbs, Gluten Free, High Quality Protein, Individually Wrapped 2.12oz Bars
Units sold30K
Clif Kid ZBar
2 ASINs in Top 10
15.4%
Units
20K
Revenue
$299.4K
Avg. price
$14.97
B01MR37ILQ
$14.97·★4.7·1.5K revsZbar Chocolate Brownie Soft-Baked Snack Bars, Organic Granola Bars, 18ct
Units sold10KB07QFPNYF6
$14.97·★4.8·1.3K revsZbar - Iced Oatmeal Cookie - Soft-Baked Energy Snack Bars - Non-GMO - 12g Whole Grains - USDA Organic Granola Bars - Snacks for Kids (18 Pack)
Units sold10K
Trending Cliff Bars Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CXQ52DC2 booked 10K units at $11.49, with ▲ 11.1% MoM change. On the growth side, B0DZXJ7LJG leads positive momentum with ▲ 300.0% MoM growth on 4K units, with B00I669H2C close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CXQ52DC2
CLIF Bar Protein Energy Bars, Peanut Butter Banana + Dark Chocolate, 10ct | 10g Protein, Made with Organic Oats, Non-GMO, Plant-Based, No High Fructose Corn Syrup
Price
$11.49
Rating
4.6
Reviews
1.6K
Latest month sales
B0DZXJ7LJG
CLIF BUILDERS Protein Bars, OREO-Flavored, 20g Protein, 12ct | 20g Plant Based Protein, No Artificial Sweeteners, Gluten Free, Non-GMO, Low Glycemic, No High Fructose Corn Syrup
Price
$17.00
Rating
4.3
Reviews
1.1K
Latest month sales
B00I669H2C
CLIF BUILDERS Protein Bars - Chocolate Flavor - 20g Plant Based Protein - Gluten Free - Non-GMO - Low Glycemic - No Artificial Sweeteners - 2.4 oz. (6 Pack) | 20g Plant Based Protein, No Artificial Sweeteners, Gluten Free, Non-GMO, Low Glycemic, No High Fructose Corn Syrup
Unlock to view ASIN details and product titles
Price
$11.90
Rating
4.3
Reviews
211
Latest month sales
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