Tretinoin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tretinoin sales on Amazon US totaled 447,000 units in July 2026 (▼ 30.4% vs. the prior month), generating an estimated $9,976,419 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 85.0% of unit volume and 83.3% of revenue, while a typical listing is priced at $35.54. The keyword itself pulled 164,611 Amazon queries over the same period (▲ 32.6% MoM).
Zooming out to the 12-month window ending July 2026, the tretinoin Top 50 moved 5,204,750 units and $114,417,186 in cumulative sales — an average of 433,729 units and $9,534,765 per month. Monthly throughput topped out at 642,200 units in June 2026 and dipped to 202,500 in May 2026, leaving the latest reading 22.1% higher than August 2025.
Tretinoin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
447K
▼ 30.4% MoM
Monthly Revenue 2026/07
$10M
▼ 29.0% MoM
Top 10 Market Share 2026/07
85.0%
Tretinoin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tretinoin listing on Amazon US in July 2026 is ASIN B0DK4Y2YP3 (Brand: celimax), which sold 100,000 units at $17.00 apiece — equal to 22.4% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 380,000 units and $8,312,400 in July 2026 — 85.0% of unit volume and 83.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tretinoin' on Amazon
July 2026
Is 85.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0BBSP2JNQ
SimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
50K
▼ 16.7%vs. prior month
$1.1M
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B07ZTN5N1V
Differin Acne Retinoid Treatment Gel, 0.1% Adapalene, 45g Pump | 90-Day Supply Pump, Over-The-Counter Retinoid, Clears Breakouts, Gentle For Sensitive Skin, Dermatologist Recommended
40K
▲ 0.0%vs. prior month
$943.6K
latest month
12-month trend
B00PBX3L7K
COSRX Snail Mucin 96% Repairing Serum for Sooothing & Hydrating 3.38 oz. | Snail Secretion Filtrate for Dull Skin & Fine Lines, Korean Skin Care
40K
▼ 60.0%vs. prior month
$689.2K
latest month
12-month trend
B0CLLV2T1P
ANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
30K
▼ 57.1%vs. prior month
$628.2K
latest month
12-month trend
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Best Tretinoin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
celimax is the best-performing tretinoin brand in July 2026, moving 100,000 units across 1 ASIN for 26.3% of Top 10 volume. SimplyVital follows with 50,000 units (13.2%), ahead of CeraVe on 50,000 units (13.2%).
Volume is spread across 9 brands, with the top three holding 52.6% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $16.93 to $23.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
celimax
1 ASIN in Top 10
26.3%
Units
100K
Revenue
$1.8M
Avg. price
$17.00
B0DK4Y2YP3
$17.00·★4.4·22.6K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
SimplyVital
1 ASIN in Top 10
13.2%
Units
50K
Revenue
$1.1M
Avg. price
$23.97
B0BBSP2JNQ
$23.97·★4.4·37K revsSimplyVital Face Moisturizer Retinol Collagen Hyaluronic Acid Cream 1.7 oz | Anti-Aging, Moisturizer Face Cream for Women & Men, Visibly Firming, Hydrating Neck Care, Day & Night Skin Care, Silky Feel
Units sold50K
CeraVe
2 ASINs in Top 10
13.2%
Units
50K
Revenue
$1M
Avg. price
$16.93
B07VWSN95S
$9.99·★4.6·56.7K revsCeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
Units sold30KB07PNCCLD2
$23.86·★4.5·44K revsCeraVe Skin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1oz | Skincare, 10% Pure Vitamin C, Brightening Serum, Ceramides, Antioxidant, Hydrates and Improves Skin Tone & Texture
Units sold20K
Trending Tretinoin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0GX59X685 leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0GZ19T1SM close behind at ▲ 66.7% MoM on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GX59X685
Retinol 0.1 Cream – Cosmetic Skin Care Formula for Smoother Looking Skin, 20g
Price
$6.99
Rating
5.0
Reviews
9
Latest month sales
B0GZ19T1SM
celimax The Vita A Retinal Shot Tightening Booster (Global Set, 1.61 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Price
$37.50
Rating
4.4
Reviews
22.8K
Latest month sales
B07H5WQQL7
Differin Acne Retinoid Treatment Gel, 0.1% Adapalene, 45g Tube, 2ct | 180-Day Supply, Retinoid For Adult Acne, Gentle On Sensitive Skin, 2-Pack Value, Dermatologist-Recommended Adapalene
Unlock to view ASIN details and product titles
Price
$39.19
Rating
4.5
Reviews
71.6K
Latest month sales
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