Vitamin C Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Vitamin C Serum sales on Amazon US totaled 403,000 units in July 2026 (▼ 40.7% vs. the prior month), generating an estimated $9,253,880 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.6% of unit volume and 48.9% of revenue, while a typical listing is priced at $23.23. The keyword itself pulled 478,935 Amazon queries over the same period (▲ 1.3% MoM).
Zooming out to the 12-month window ending July 2026, the vitamin c serum Top 50 moved 5,117,200 units and $115,047,873 in cumulative sales — an average of 426,433 units and $9,587,323 per month. Monthly throughput topped out at 680,000 units in June 2026 and dipped to 296,500 in May 2026, leaving the latest reading 30.3% higher than August 2025.
Vitamin C Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
403K
▼ 40.7% MoM
Monthly Revenue 2026/07
$9.3M
▼ 43.6% MoM
Top 10 Market Share 2026/07
49.6%
Vitamin C Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold vitamin c serum listing on Amazon US in July 2026 is ASIN B0D8W1YVBX (Brand: EQQUALBERRY), which sold 40,000 units at $21.99 apiece — equal to 9.9% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $4,523,400 in July 2026 — 49.6% of unit volume and 48.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Vitamin C Serum' on Amazon
July 2026
Is 49.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0D8W1YVBX
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
40K
▼ 60.0%vs. prior month
$839.6K
latest month
12-month trend
B0FX418XT8
Arencia Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
30K
▼ 25.0%vs. prior month
$612.3K
latest month
12-month trend
B0D2Z3GGCY
medicube Capsule Cream with Deep Vitamin C for Radiance | Liposome Vitamin C Golden Capsule for Radiance & Firm-Looking Skin - Hydrating Glow Gel Texture, Korean Skincare, 1.94 oz
20K
▼ 66.7%vs. prior month
$388.4K
latest month
12-month trend
B01M4MCUAF
TruSkin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1 fl oz | Anti aging face serum with Vitamin E to improve the look of dark spots, fine lines, skin tone & support radiant-looking skin
20K
▼ 33.3%vs. prior month
$386.8K
latest month
12-month trend
B07PNCCLD2
CeraVe Skin Brightening Vitamin C Serum for Face with Hyaluronic Acid, 1oz | Skincare, 10% Pure Vitamin C, Brightening Serum, Ceramides, Antioxidant, Hydrates and Improves Skin Tone & Texture
20K
▲ 0.0%vs. prior month
$477.2K
latest month
12-month trend
B07Y469VXX
Naturium Vitamin C Complex Serum, Hyaluronic Acid & Vitamin E, 1 fl oz | Facial Treatment for Fine Lines & Wrinkles, Anti-Aging Formula for Hydration, Sensitive Skin, Travel Size, Face Serum
20K
▲ 0.0%vs. prior month
$297.8K
latest month
12-month trend
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Best Vitamin C Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
EQQUALBERRY is the best-performing vitamin c serum brand in July 2026, moving 40,000 units across 1 ASIN for 20.0% of Top 10 volume. ARENCIA follows with 30,000 units (15.0%), ahead of medicube on 20,000 units (10.0%).
Volume is spread across 10 brands, with the top three holding 45.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $19.34 to $21.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
EQQUALBERRY
1 ASIN in Top 10
20.0%
Units
40K
Revenue
$839.6K
Avg. price
$21.99
B0D8W1YVBX
$21.99·★4.2·17.2K revsEQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
Units sold40K
ARENCIA
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$612.3K
Avg. price
$19.34
B0FX418XT8
$19.34·★4.4·2.8K revsArencia Vitamin C Booster Shot Serum with Glutathione, Niacinamide and Vitamin E for Dark Spot Care, Fine Lines & Wrinkles, Glass Skin, Korean Skincare 30ml/1.01 fl.oz
Units sold30K
medicube
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$388.4K
Avg. price
$19.90
B0D2Z3GGCY
$19.90·★4.6·14.9K revsmedicube Capsule Cream with Deep Vitamin C for Radiance | Liposome Vitamin C Golden Capsule for Radiance & Firm-Looking Skin - Hydrating Glow Gel Texture, Korean Skincare, 1.94 oz
Units sold20K
Trending Vitamin C Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B074NNVLCM booked 10K units at $14.80, with ▲ 0.0% MoM change. On the growth side, B08FTQXWC7 leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B076611KCY close behind at ▲ 80.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B074NNVLCM
Ascorbyl Glucoside Solution 12%, Vitamin C Serum for Even Skin Tone and Antioxidant Protection, 1 Fl Oz
Price
$14.80
Rating
4.7
Reviews
2.6K
Latest month sales
B08FTQXWC7
Garnier Bright Complete VITAMIN C Booster Face Serum, 30ml
Price
$9.79
Rating
4.6
Reviews
32.6K
Latest month sales
B076611KCY
Vitamin C Serum For Face – Anti Aging Face Serum with Vitamin C, Hyaluronic Acid, Vitamin E. Brightening Formula. Improve Appearance of Dark Spots, Tone, Fine Lines & Wrinkles, Glowing Skin 2 Fl Oz
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.4
Reviews
133K
Latest month sales
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