Travel Size Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Travel Size Sunscreen sales on Amazon US totaled 923,000 units in July 2026 (▼ 40.8% vs. the prior month), generating an estimated $15,656,110 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 43.3% of unit volume and 32.5% of revenue, while a typical listing is priced at $18.52. The keyword itself pulled 40,389 Amazon queries over the same period (▼ 10.6% MoM).
Zooming out to the 12-month window ending July 2026, the travel size sunscreen Top 50 moved 7,129,200 units and $129,743,653 in cumulative sales — an average of 594,100 units and $10,811,971 per month. Monthly throughput topped out at 1,558,000 units in June 2026 and dipped to 278,600 in December 2025, leaving the latest reading 88.4% higher than August 2025.
Travel Size Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
923K
▼ 40.8% MoM
Monthly Revenue 2026/07
$15.7M
▼ 45.4% MoM
Top 10 Market Share 2026/07
43.3%
Travel Size Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold travel size sunscreen listing on Amazon US in July 2026 is ASIN B084ZP848Y (Brand: BLUE LIZARD), which sold 70,000 units at $15.48 apiece — equal to 7.6% of every unit tracked in this report and 17% ahead of the No. 2 listing.
The Top 10 ASINs account for 400,000 units and $5,091,800 in July 2026 — 43.3% of unit volume and 32.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Travel Size Sunscreen' on Amazon
July 2026
Is 43.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B01MQXX9US
Banana Boat Sport SPF 50 Sunscreen Spray, 6 oz (2 Pack) | Sweat and water resistant sunblock spray, UVA/UVB broad spectrum protection, Lightweight formula, Outdoor use
60K
▼ 33.3%vs. prior month
$832.8K
latest month
12-month trend
B005IHT94S
Neutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$395.2K
latest month
12-month trend
B00AEN4QZ8
Neutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz
40K
▼ 20.0%vs. prior month
$328.8K
latest month
12-month trend
B076GZX3KL
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$952.8K
latest month
12-month trend
B0CV9R8DTK
BLACK GIRL SUNSCREEN Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
30K
▼ 25.0%vs. prior month
$299.7K
latest month
12-month trend
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Best Travel Size Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing travel size sunscreen brand in July 2026, moving 180,000 units across 5 ASINs for 45.0% of Top 10 volume. BLUE LIZARD follows with 100,000 units (25.0%), ahead of Banana Boat on 60,000 units (15.0%).
With 5 brands splitting the Top 10 and 85.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.70 to $13.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
5 ASINs in Top 10
45.0%
Units
180K
Revenue
$2.4M
Avg. price
$12.89
B005IHT94S
$9.88·★4.5·39.8K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Lotion, SPF 70, 3 fl. oz | Broad Spectrum for UVA/UVB Protection, Lightweight, Water-Resistant up to 80 Minutes, Oxybenzone-Free
Units sold40KB00AEN4QZ8
$8.29·★4.7·23.4K revsNeutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz
Units sold40KB076GZX3KL
$23.82·★4.7·9.6K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
Units sold40KB08L88LZ4V
$12.48·★4.6·9.7K revsNeutrogena Clear Face Sunscreen Lotion SPF 50, 3 fl. oz | For Acne-Prone Skin, Broad Spectrum UVA/UVB Protection, Fragrance-Free, Oxybenzone-Free, Water-Resistant
Units sold30KB001P92FMG
$9.99·★4.6·25.4K revsNeutrogena Sport Face Sunscreen Lotion SPF 70+, 2.5 fl. oz | Sweat- and Water-Resistant, Broad Spectrum UVA/UVB Protection, Oxybenzone-Free, Good for Active Lifestyles
Units sold30K
BLUE LIZARD
2 ASINs in Top 10
25.0%
Units
100K
Revenue
$1.2M
Avg. price
$11.70
B084ZP848Y
$15.48·★4.4·21.2K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
Units sold70KB083VTP119
$7.92·★4.4·21.2K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
Units sold30K
Banana Boat
1 ASIN in Top 10
15.0%
Units
60K
Revenue
$832.8K
Avg. price
$13.97
B01MQXX9US
$13.97·★4.8·26.5K revsBanana Boat Sport SPF 50 Sunscreen Spray, 6 oz (2 Pack) | Sweat and water resistant sunblock spray, UVA/UVB broad spectrum protection, Lightweight formula, Outdoor use
Units sold60K
Trending Travel Size Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0CV9R8DTK booked 30K units at $9.99, with ▼ 25.0% MoM change. On the growth side, B097NNR535 leads positive momentum with ▲ 42.9% MoM growth on 10K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CV9R8DTK
BLACK GIRL SUNSCREEN Original SPF 30 Face & Body Sunscreen 2 Fl Oz | Travel-size moisturizing SPF 30 face and body sunscreen that blends seamlessly with no white cast.
Price
$9.99
Rating
4.7
Reviews
9.5K
Latest month sales
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz | Zinc Oxide, 100% Mineral Actives, Water Resistant, UVA/UVB Protection, TSA-Friendly, Vegan, Fragrance-Free, All-Skin Types
Price
$7.92
Rating
4.4
Reviews
21.2K
Latest month sales
B097NNR535
Neutrogena Hydro Boost Face Moisturizer SPF 50, 1.7 fl oz | Hyaluronic Acid, Non-Greasy, Fragrance Free, Daytime Facial Moisturizer, Hydrate & Soothe Dry Skin
Unlock to view ASIN details and product titles
Price
$19.05
Rating
4.4
Reviews
11.2K
Latest month sales
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