Sun Bum Sunscreen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sun Bum Sunscreen sales on Amazon US totaled 773,000 units in July 2026 (▼ 39.4% vs. the prior month), generating an estimated $12,140,610 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.3% of unit volume and 46.2% of revenue, while a typical listing is priced at $16.76. The keyword itself pulled 92,004 Amazon queries over the same period (▼ 57.5% MoM).
Zooming out to the 12-month window ending July 2026, the sun bum sunscreen Top 50 moved 4,645,400 units and $75,451,910 in cumulative sales — an average of 387,117 units and $6,287,659 per month. Monthly throughput topped out at 1,276,000 units in June 2026 and dipped to 127,700 in November 2025, leaving the latest reading 146.2% higher than August 2025.
Sun Bum Sunscreen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
773K
▼ 39.4% MoM
Monthly Revenue 2026/07
$12.1M
▼ 43.0% MoM
Top 10 Market Share 2026/07
54.3%
Sun Bum Sunscreen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sun bum sunscreen listing on Amazon US in July 2026 is ASIN B00ANL8QHA (Brand: Neutrogena), which sold 80,000 units at $8.99 apiece — equal to 10.3% of every unit tracked in this report and 14% ahead of the No. 2 listing.
The Top 10 ASINs account for 420,000 units and $5,605,000 in July 2026 — 54.3% of unit volume and 46.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sun Bum Sunscreen' on Amazon
July 2026
Is 54.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
80K
▲ 60.0%vs. prior month
$732.8K
latest month
12-month trend
B084ZP848Y
BLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
70K
▼ 22.2%vs. prior month
$1M
latest month
12-month trend
B01MQXX9US
Banana Boat Sport SPF 50 Sunscreen Spray, 6 oz (2 Pack)
60K
▼ 33.3%vs. prior month
$832.8K
latest month
12-month trend
B00AEN4QZ8
Neutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
40K
▼ 20.0%vs. prior month
$328.8K
latest month
12-month trend
B076GZX3KL
Neutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
40K
▼ 20.0%vs. prior month
$952.8K
latest month
12-month trend
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
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Best Sun Bum Sunscreen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing sun bum sunscreen brand in July 2026, moving 180,000 units across 4 ASINs for 42.9% of Top 10 volume. BLUE LIZARD follows with 70,000 units (16.7%), ahead of Banana Boat on 60,000 units (14.3%).
With 6 brands splitting the Top 10 and 73.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.65 to $14.69, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
4 ASINs in Top 10
42.9%
Units
180K
Revenue
$2.2M
Avg. price
$11.65
B00ANL8QHA
$8.99·★4.7·9.6K revsNeutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold80KB00AEN4QZ8
$4.50·★4.7·23.3K revsNeutrogena Beach Defense Sunscreen Lotion, SPF 70, 6.7 fl. oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Units sold40KB076GZX3KL
$23.82·★4.7·9.6K revsNeutrogena Ultra Sheer Dry Touch Sunscreen Spray, SPF 70, 3 x 5 oz | Broad Spectrum UVA/UVB Protection, Lightweight Spray, Water-Resistant up to 80 Minutes, PABA-, & Oxybenzone-Free
Units sold40KB00HNSSV0S
$9.29·★4.7·13.1K revsNeutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
Units sold20K
BLUE LIZARD
1 ASIN in Top 10
16.7%
Units
70K
Revenue
$1M
Avg. price
$14.69
B084ZP848Y
$14.69·★4.5·16.6K revsBLUE LIZARD Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz | 100% Mineral Actives, Water Resistant, UVA/UVB Protection, Organic Aloe Vera, Soothes & Hydrates, Vegan, For Sensitive Skin
Units sold70K
Banana Boat
1 ASIN in Top 10
14.3%
Units
60K
Revenue
$832.8K
Avg. price
$13.97
B01MQXX9US
$13.97·★4.8·26.5K revsBanana Boat Sport SPF 50 Sunscreen Spray, 6 oz (2 Pack)
Units sold60K
Trending Sun Bum Sunscreen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FXNHDWM7 booked 30K units at $13.97, with ▲ 0.0% MoM change. On the growth side, B00ANL8QHA leads positive momentum with ▲ 60.0% MoM growth on 80K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FXNHDWM7
CeraVe Invisible Mineral Sunscreen SPF 50, Face Sunscreen, Travel Size | Skin Care, Sunscreen for Sensitive Skin, Zinc Oxide, Titanium Dioxide, Vitamin E, Niacinamide, Ceramides, Oil Free
Price
$13.97
Rating
4.4
Reviews
1.8K
Latest month sales
B00ANL8QHA
Neutrogena Beach Defense Sunscreen Spray, SPF 70, 6.5 oz | Face & Body, Broad Spectrum for UVA/UVB Protection, Lightweight Sunscreen, Water-Resistant up to 80 Minutes, Beach-Strength
Price
$8.99
Rating
4.7
Reviews
9.6K
Latest month sales
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