Toy Gun Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toy Gun sales on Amazon US totaled 82,400 units in July 2026 (▲ 3.8% vs. the prior month), generating an estimated $2,097,630 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.7% of unit volume and 51.7% of revenue, while a typical listing is priced at $28.56. The keyword itself pulled 41,672 Amazon queries over the same period (▲ 11.3% MoM).
Zooming out to the 12-month window ending July 2026, the toy gun Top 50 moved 876,350 units and $24,564,683 in cumulative sales — an average of 73,029 units and $2,047,057 per month. Monthly throughput topped out at 192,550 units in December 2025 and dipped to 34,400 in May 2026, leaving the latest reading 77.6% higher than August 2025.
Toy Gun Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
82.4K
▲ 3.8% MoM
Monthly Revenue 2026/07
$2.1M
▲ 0.3% MoM
Top 10 Market Share 2026/07
60.7%
Toy Gun Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toy gun listing on Amazon US in July 2026 is ASIN B0796JVBJ8 (Brand: MAX LIQUIDATOR), which sold 20,000 units at $22.93 apiece — equal to 24.3% of every unit tracked in this report and 3.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 50,000 units and $1,085,410 in July 2026 — 60.7% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toy Gun' on Amazon
July 2026
Is 60.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0796JVBJ8
Max Liquidator 6-Pack Water Blaster Set, Multicolor
20K
▲ 0.0%vs. prior month
$358K
latest month
12-month trend
B0CN3N4DNH
MeoHui 31Pcs Cat Ball Toy Launcher Gun, Cat Balls Fetch Cat Toys | 30Pcs Plush Fuzzy Balls Launcher Cat Toy with 1 Gun, Funny Interactive Cat Toys for Indoor Cats, Cute Kitten Kitty Toys
6K
▲ 20.0%vs. prior month
$51.4K
latest month
12-month trend
B07FT2LLLK
Umarex Glock 19 Gen3 .177 Caliber BB Gun Air Pistol
4K
▲ 0.0%vs. prior month
$278.5K
latest month
12-month trend
B08V51SGPG
JOYIN 18 Pack 16.5'' Water Gun, Blaster Squirt Guns, Bulk Water Guns Summer Outdoor Swimming Pool, Backyard, Beach Water Game Fighting Play Pool Toys
4K
▼ 33.3%vs. prior month
$111.7K
latest month
12-month trend
B0CJZFB8YQ
NERF Minecraft Firebrand, Dart Blasting Axe, 6 Elite Foam Darts, Design Inspired by Minecraft Axe in The Game, Pull Down Priming, Minecraft Toys
4K
▲ 100.0%vs. prior month
$60.5K
latest month
12-month trend
B01IK52REI
NERF Disruptor Elite Blaster - 6-Dart Rotating Drum, Slam Fire, Includes 6 Official Nerf Elite Darts - for Kids, Teens, Adults (Amazon Exclusive)
3K
▼ 25.0%vs. prior month
$35.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toy Gun Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
MAX LIQUIDATOR is the best-performing toy gun brand in July 2026, moving 20,000 units across 1 ASIN for 40.0% of Top 10 volume. Nerf follows with 7,000 units (14.0%), ahead of MeoHui on 6,000 units (12.0%).
With 9 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.59 to $22.93, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
MAX LIQUIDATOR
1 ASIN in Top 10
40.0%
Units
20K
Revenue
$358K
Avg. price
$22.93
B0796JVBJ8
$22.93·★4.6·10.6K revsMax Liquidator 6-Pack Water Blaster Set, Multicolor
Units sold20K
Nerf
2 ASINs in Top 10
14.0%
Units
7K
Revenue
$96.3K
Avg. price
$17.09
B0CJZFB8YQ
$22.68·★4.8·2.1K revsNERF Minecraft Firebrand, Dart Blasting Axe, 6 Elite Foam Darts, Design Inspired by Minecraft Axe in The Game, Pull Down Priming, Minecraft Toys
Units sold4KB01IK52REI
$11.49·★4.6·54.5K revsNERF Disruptor Elite Blaster - 6-Dart Rotating Drum, Slam Fire, Includes 6 Official Nerf Elite Darts - for Kids, Teens, Adults (Amazon Exclusive)
Units sold3K
MeoHui
1 ASIN in Top 10
12.0%
Units
6K
Revenue
$51.4K
Avg. price
$8.59
B0CN3N4DNH
$8.59·★3.9·3.9K revsMeoHui 31Pcs Cat Ball Toy Launcher Gun, Cat Balls Fetch Cat Toys | 30Pcs Plush Fuzzy Balls Launcher Cat Toy with 1 Gun, Funny Interactive Cat Toys for Indoor Cats, Cute Kitten Kitty Toys
Units sold6K
Trending Toy Gun Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0C88VBVSC booked 2K units at $19.99, with ▲ 100.0% MoM change. On the growth side, B0FM4LR897 leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0GZBDF7YR close behind at ▲ 500.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0C88VBVSC
2 Sets Spider Web Shooters for Kids Halloween Party Favors Cosplay Launcher Gloves with Wrist Toy Set Hero Webs Shooter for Kids
Price
$19.99
Rating
4.2
Reviews
749
Latest month sales
B0FM4LR897
Minions Illumination's Minions & Monsters Fart Blaster Pro | 8 Stink Settings, Toy blaster shoots stinky fart rings up to 6 ft (1.8 m) away, includes 2 different scented fart formulas
Price
$25.49
Rating
3.7
Reviews
66
Latest month sales
B0GZBDF7YR
Cap Gun Bottle Opener, 2 Pack Bottle Cap Launcher Shooting Gun, Funny Party Opener for Men, Cool Gadget Present for Him - Black & Gray
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.3
Reviews
123
Latest month sales
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