Tide Free And Clear Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Lysol is the best-performing tide free and clear brand in July 2026, moving 90,000 units across 2 ASINs for 34.6% of Top 10 volume. Tide follows with 50,000 units (19.2%), ahead of all on 40,000 units (15.4%).

With 7 brands splitting the Top 10 and 69.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.89 to $20.32, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B095J2SZWV booked 20K units at $12.79, with ▲ 0.0% MoM change. On the growth side, B0FLMBDSSH leads positive momentum with ▲ 500.0% MoM growth on 6K units, with B0DT1ZTWHL close behind at ▲ 133.3% MoM on 7K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.