Tide Pen Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tide Pen sales on Amazon US totaled 745,700 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $10,410,543 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.1% of unit volume and 67.5% of revenue, while a typical listing is priced at $14.22. The keyword itself pulled 158,502 Amazon queries over the same period (▲ 64.4% MoM).
Zooming out to the 12-month window ending July 2026, the tide pen Top 50 moved 8,241,050 units and $114,471,915 in cumulative sales — an average of 686,754 units and $9,539,326 per month. Monthly throughput topped out at 804,900 units in June 2026 and dipped to 387,600 in May 2026, leaving the latest reading 4.0% lower than August 2025.
Tide Pen Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
745.7K
▼ 7.4% MoM
Monthly Revenue 2026/07
$10.4M
▼ 7.8% MoM
Top 10 Market Share 2026/07
67.1%
Tide Pen Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tide pen listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $8.99 apiece — equal to 13.4% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 500,000 units and $7,029,100 in July 2026 — 67.1% of unit volume and 67.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tide Pen' on Amazon
July 2026
Is 67.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B01EIG6A4Q
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 4 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
90K
▼ 10.0%vs. prior month
$717.3K
latest month
12-month trend
B085V5PPP8
Tide Laundry Detergent Liquid, Original Scent, 64 Loads, 80 FL OZ, Works on 100% of Common Stains, Laundry Soap, Liquid Laundry Detergent
70K
▲ 16.7%vs. prior month
$907.9K
latest month
12-month trend
B0BVXQQNBB
Miss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
60K
▼ 33.3%vs. prior month
$1.7M
latest month
12-month trend
B08GF7YGCD
Earth Breeze Laundry Detergent Sheets Fresh Scent 60 Loads | Eco Liquidless Soap - Travel-Friendly for Hot & Cold Cycles, Tackles Tough Stains & Odors - Gentle on Skin
50K
▼ 16.7%vs. prior month
$699.5K
latest month
12-month trend
B07QTD8JCF
Miss Mouth's Messy Eater Stain Treater, Laundry Stain Remover, 4 Oz, 2 Pack | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
40K
▼ 33.3%vs. prior month
$637.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Tide Pen Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Miss Mouth's is the best-performing tide pen brand in July 2026, moving 190,000 units across 3 ASINs for 38.0% of Top 10 volume. Tide follows with 120,000 units (24.0%), ahead of OxiClean on 100,000 units (20.0%).
With 5 brands splitting the Top 10 and 82.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $17.30, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Miss Mouth's
3 ASINs in Top 10
38.0%
Units
190K
Revenue
$3.1M
Avg. price
$17.30
B01EIG6A4Q
$7.97·★4.3·45.3K revsMiss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 4 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold90KB0BVXQQNBB
$27.99·★4.5·5.9K revsMiss Mouth's Messy Eater Stain Treater Spray, Laundry Stain Remover, 16 Oz | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold60KB07QTD8JCF
$15.94·★4.4·32.5K revsMiss Mouth's Messy Eater Stain Treater, Laundry Stain Remover, 4 Oz, 2 Pack | Newborn & Baby Essentials; Cleans Off Food, Grease, Coffee; Use on Laundry, Underwear, Fabric
Units sold40K
Tide
3 ASINs in Top 10
24.0%
Units
120K
Revenue
$1.9M
Avg. price
$16.39
B085V5PPP8
$12.97·★4.8·72.2K revsTide Laundry Detergent Liquid, Original Scent, 64 Loads, 80 FL OZ, Works on 100% of Common Stains, Laundry Soap, Liquid Laundry Detergent
Units sold70KB0B9YVG4LR
$27.24·★4.8·276.9K revsTide PODS laundry detergent pacs, 3-in-1 Stain Remover, Odor Fighter, Color Protector, 112 Count, HE compatible, Original Scent
Units sold30KB0C4WC8QJR
$8.97·★4.7·9.7K revsTide Stain Remover for Clothes, Tide To Go Pen, Instant Stain Remover Pen & Spot Cleaner, Portable & Travel-Friendly, Works on Food & Drink Stains, Fits in Purses & Bags, 3 Count (Pack of 1)
Units sold20K
OxiClean
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1M
Avg. price
$8.99
B01BUNHFAS
$8.99·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100K
Trending Tide Pen Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B000BGK968 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B07K8YLNVK close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000BGK968
Tide Stain Remover for Clothes, To Go Pen, Instant Spot Remover for Clothes, Travel & Pocket Size, 1 Count
Price
$3.47
Rating
4.7
Reviews
13.6K
Latest month sales
B07K8YLNVK
Tide Pen Stain Remover for Clothes, To Go Pen, Instant Stain Remover Pen & Spot Cleaner, Portable & Travel-Friendly, Works on Food & Drink Stains, Fits in Purses & Bags, 3 Count (Pack of 2)
Price
$15.89
Rating
4.6
Reviews
2.4K
Latest month sales
B0BBNBS3NK
Arm and Hammer Plus OxiClean Odor Blasters Liquid Laundry Detergent | Fresh Burst Scent, 77 Loads, 100.5 Fl Oz
Unlock to view ASIN details and product titles
Price
$7.27
Rating
4.8
Reviews
36.9K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this tide pen report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card