Woolite Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Woolite sales on Amazon US totaled 764,000 units in July 2026 (▼ 12.3% vs. the prior month), generating an estimated $11,074,980 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 59.2% of revenue, while a typical listing is priced at $16.12. The keyword itself pulled 44,345 Amazon queries over the same period (▼ 3.1% MoM).
Zooming out to the 12-month window ending July 2026, the woolite Top 50 moved 7,429,400 units and $108,340,792 in cumulative sales — an average of 619,117 units and $9,028,399 per month. Monthly throughput topped out at 870,700 units in June 2026 and dipped to 391,300 in May 2026, leaving the latest reading 41.0% higher than August 2025.
Woolite Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
764K
▼ 12.3% MoM
Monthly Revenue 2026/07
$11.1M
▼ 15.0% MoM
Top 10 Market Share 2026/07
60.2%
Woolite Market Share & Sales Concentration on Amazon US — July 2026
The most-sold woolite listing on Amazon US in July 2026 is ASIN B00IA9QTAI (Brand: OxiClean), which sold 60,000 units at $11.79 apiece — equal to 7.9% of every unit tracked in this report.
The Top 10 ASINs account for 460,000 units and $6,555,300 in July 2026 — 60.2% of unit volume and 59.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Woolite' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00IA9QTAI
OxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
60K
▲ 0.0%vs. prior month
$664.8K
latest month
12-month trend
B0BNWCTNYN
Tide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
60K
▼ 40.0%vs. prior month
$1.2M
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B0C8XBKZYG
Downy Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
60K
▲ 0.0%vs. prior month
$778.2K
latest month
12-month trend
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
B081KLKVV5
Lysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
40K
▲ 33.3%vs. prior month
$442.8K
latest month
12-month trend
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Best Woolite Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OxiClean is the best-performing woolite brand in July 2026, moving 120,000 units across 3 ASINs for 26.1% of Top 10 volume. Downy follows with 120,000 units (26.1%), ahead of Tide on 100,000 units (21.7%).
With 6 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.26 to $17.94, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OxiClean
3 ASINs in Top 10
26.1%
Units
120K
Revenue
$1M
Avg. price
$9.26
B00IA9QTAI
$11.79·★4.7·46.3K revsOxiClean White Revive Laundry Whitener and Stain Remover Powder, 5 lb | Use with Detergent, 40% Better Whitening, Remove Stains, Chlorine Bleach Alternative, Color Safe, HE & Standard Washer Safe
Units sold60KB0BVY2XKJX
$7.00·★4.7·15.3K revsOxiClean Max Force Laundry Stain Treater Spray, 12 Fl Oz (Pack of 3) | Spray Now Wash Later, Kids and Baby Stain Remover, Fights Baby Food & Juice Stains, Color-Safe, Bleach-Free
Units sold30KB00HTNTKY8
$8.98·★4.7·22.4K revsOxiClean White Revive Laundry Whitener & Stain Remover Power Paks, 24 Count | 40% Better Whitening, Revives Dingy Whites, Stain Remover, Oxygen-Powered Whitening, Bleach Alternative, Color-Safe
Units sold30K
Downy
2 ASINs in Top 10
26.1%
Units
120K
Revenue
$1.7M
Avg. price
$14.47
B0FGDT2PWW
$15.97·★4.8·5.7K revsDowny Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
Units sold60KB0C8XBKZYG
$12.97·★4.8·38K revsDowny Liquid Fabric Softener, April Fresh 2-in-1 Fresh & Soft, 140 Fl Oz, 190 Loads, Fabric Conditioner For Freshness And Softness
Units sold60K
Tide
2 ASINs in Top 10
21.7%
Units
100K
Revenue
$1.9M
Avg. price
$17.94
B0BNWCTNYN
$17.94·★4.8·72.2K revsTide Liquid Laundry Detergent, Original Scent, 125 fl oz, 100 Loads, Boosted Clean Even in Cold Water with Concentrated Washing Soap
Units sold60KB0BNWF3PGX
$17.94·★4.8·34.1K revsTide Free & Gentle Liquid Laundry Detergent, 100 Loads, 132 fl oz, Tide Laundry Detergent, Clean Laundry Detergent
Units sold40K
Trending Woolite Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FZX226SL booked 30K units at $15.97, with ▲ 50.0% MoM change. On the growth side, B004S6C0I2 leads positive momentum with ▲ 900.0% MoM growth on 10K units, with B004S66754 close behind at ▲ 328.6% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FZX226SL
all Liquid Laundry Detergent Free Clear, Unscented, 118 Ounce, 94 Loads | Controls static cling, hypoallergenic formula, dye and fragrance free, dermatologist tested, gentle on skin
Price
$15.97
Rating
4.8
Reviews
26.3K
Latest month sales
B004S6C0I2
Woolite Darks Liquid Laundry Detergent for Black Clothes,100 Oz 66 loads | Dark clothes laundry detergent; Darks Protect liquid laundry soap, 100 Fl Oz, 66 loads
Price
$15.97
Rating
4.7
Reviews
18K
Latest month sales
B004S66754
Woolite Damage Defense Liquid Laundry Detergent, 66 Loads, 100oz | Liquid laundry detergent for fabric care; helps protect clothes from stretching and pilling for wash day. 66 Loads
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.7
Reviews
8.8K
Latest month sales
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