Eyeshadow Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Eyeshadow Stick sales on Amazon US totaled 119,700 units in July 2026 (▼ 22.0% vs. the prior month), generating an estimated $1,795,504 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 58.8% of revenue, while a typical listing is priced at $12.57. The keyword itself pulled 55,452 Amazon queries over the same period (▲ 10.2% MoM).
Zooming out to the 12-month window ending July 2026, the eyeshadow stick Top 50 moved 1,788,250 units and $27,674,938 in cumulative sales — an average of 149,021 units and $2,306,245 per month. Monthly throughput topped out at 254,000 units in November 2025 and dipped to 88,700 in May 2026, leaving the latest reading 0.5% lower than August 2025.
Eyeshadow Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.7K
▼ 22.0% MoM
Monthly Revenue 2026/07
$1.8M
▼ 26.2% MoM
Top 10 Market Share 2026/07
57.6%
Eyeshadow Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold eyeshadow stick listing on Amazon US in July 2026 is ASIN B000H3I2JG (Brand: REVLON), which sold 20,000 units at $6.67 apiece — equal to 16.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 69,000 units and $1,056,240 in July 2026 — 57.6% of unit volume and 58.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Eyeshadow Stick' on Amazon
July 2026
Is 57.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B000H3I2JG
Revlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
20K
▼ 33.3%vs. prior month
$157.2K
latest month
12-month trend
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
10K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B0BBH8FRYL
LAURA GELLER Best of the Best Baked Palette – Full Face Palette
10K
▲ 0.0%vs. prior month
$428.7K
latest month
12-month trend
B01LW1983J
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
8K
▼ 20.0%vs. prior month
$144.5K
latest month
12-month trend
B0CQNQ7WL2
wet n wild Color Icon Cream Eyeliner Eyeshadow Multi-Stick, Moisturizing, Nourishing Velvety Cream-to-Powder Buildable & Blendable Formula, Cruelty-Free & Vegan - Brown Sugar
5K
▼ 28.6%vs. prior month
$9.7K
latest month
12-month trend
B01MYM3KV7
Julep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Pearl Shimmer
4K
▼ 33.3%vs. prior month
$72.2K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Eyeshadow Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
REVLON is the best-performing eyeshadow stick brand in July 2026, moving 20,000 units across 1 ASIN for 29.0% of Top 10 volume. Julep follows with 15,000 units (21.7%), ahead of e.l.f. on 10,000 units (14.5%).
With 7 brands splitting the Top 10 and 65.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.00 to $13.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
REVLON
1 ASIN in Top 10
29.0%
Units
20K
Revenue
$157.2K
Avg. price
$6.67
B000H3I2JG
$6.67·★4.5·54.2K revsRevlon ColorStay Pencil Waterproof Eyeliner, 202 Black Brown, 0.01 oz | Waterproof pencil eyeliner with built-in sharpener. Smudge-proof, long-lasting, intense matte color.
Units sold20K
Julep
3 ASINs in Top 10
21.7%
Units
15K
Revenue
$268.8K
Avg. price
$13.33
B01LW1983J
$14.00·★4.3·58.8K revsJulep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Champagne Shimmer
Units sold8KB01MYM3KV7
$13.00·★4.3·58.8K revsJulep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Pearl Shimmer
Units sold4KB01LVYL8OU
$13.00·★4.3·58.8K revsJulep Eyeshadow 101 Crème-to-Powder Eyeshadow Stick, Putty Matte
Units sold3K
e.l.f.
1 ASIN in Top 10
14.5%
Units
10K
Revenue
$52.4K
Avg. price
$5.00
B07MWSRJ89
$5.00·★4.4·97.9K revse.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Units sold10K
Trending Eyeshadow Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0FCR4D4P5 booked 3K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0FVS5GCGZ leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B0CXF92WWW close behind at ▲ 100.0% MoM on 600 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0FCR4D4P5
LANGMANNI 8 Color Waterproof Dual-Ended Eyeshadow Stick Set, Eye Makeup #A | 8 color cream shadow sticks, matte shimmer, waterproof, transfer-proof, blender brush, smoky eye, travel makeup, beginners
Price
$9.99
Rating
4.0
Reviews
1.8K
Latest month sales
B0FVS5GCGZ
Illumina Jelly Gel Eyeshadow Stick 010 Amethyst - Cool Lavender | Shimmer Sparkle Finish With Cooling Feel, Brightener Glaze Pencil, Long-Wearing Crease-Proof Eye Makeup, Easy Application
Price
$13.90
Rating
4.0
Reviews
228
Latest month sales
B0CXF92WWW
L'Oreal Paris Makeup Le Shadow Stick Eyeshadow, Blendable, Smudge-Resistant, Cream Eyeshadow, Brown Abyss, 0.05 Oz
Unlock to view ASIN details and product titles
Price
$9.98
Rating
4.2
Reviews
3.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this eyeshadow stick report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card