Thorne Multivitamin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Thorne Multivitamin sales on Amazon US totaled 861,000 units in July 2026 (▼ 7.2% vs. the prior month), generating an estimated $28,210,190 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.1% of unit volume and 51.2% of revenue, while a typical listing is priced at $33.69. The keyword itself pulled 28,680 Amazon queries over the same period (▲ 3.7% MoM).
Zooming out to the 12-month window ending July 2026, the thorne multivitamin Top 50 moved 9,653,600 units and $303,880,060 in cumulative sales — an average of 804,467 units and $25,323,338 per month. Monthly throughput topped out at 928,000 units in June 2026 and dipped to 518,000 in May 2026, leaving the latest reading 11.2% higher than August 2025.
Thorne Multivitamin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
861K
▼ 7.2% MoM
Monthly Revenue 2026/07
$28.2M
▼ 5.8% MoM
Top 10 Market Share 2026/07
51.1%
Thorne Multivitamin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold thorne multivitamin listing on Amazon US in July 2026 is ASIN B07978VPPH (Brand: THORNE), which sold 100,000 units at $44.00 apiece — equal to 11.6% of every unit tracked in this report and 25% ahead of the No. 2 listing.
The Top 10 ASINs account for 440,000 units and $14,443,800 in July 2026 — 51.1% of unit volume and 51.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Thorne Multivitamin' on Amazon
July 2026
Is 51.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07978VPPH
THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
100K
▲ 0.0%vs. prior month
$4.4M
latest month
12-month trend
B0F5XYHRPV
THORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90 Capsules | Supports Restful Sleep, Muscle Relaxation, Stress Management, Heart Health & Metabolism*, NSF Contents Certified
80K
▲ 0.0%vs. prior month
$2.1M
latest month
12-month trend
B0739KKHWL
Nordic Naturals Ultimate Omega, Lemon Flavor - 90 Soft Gels - 1280 mg Omega-3 - High-Potency Omega-3 Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 45 Servings | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 45 servings.
60K
▲ 50.0%vs. prior month
$2M
latest month
12-month trend
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B0CWS5QP8F
MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Thorne Multivitamin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
THORNE is the best-performing thorne multivitamin brand in July 2026, moving 290,000 units across 6 ASINs for 65.9% of Top 10 volume. Nordic Naturals follows with 60,000 units (13.6%), ahead of ONE A DAY on 60,000 units (13.6%).
With 4 brands splitting the Top 10 and 93.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.96 to $34.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
THORNE
6 ASINs in Top 10
65.9%
Units
290K
Revenue
$10.3M
Avg. price
$34.67
B07978VPPH
$44.00·★4.7·17.7K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold100KB0F5XYHRPV
$26.00·★4.7·3.2K revsTHORNE Magnesium Glycinate, Chelated Magnesium Supplement, 90 Capsules | Supports Restful Sleep, Muscle Relaxation, Stress Management, Heart Health & Metabolism*, NSF Contents Certified
Units sold80KB00FOTMGTU
$36.00·★4.3·7.5K revsTHORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold40KB00O59SH3E
$37.00·★4.3·6.6K revsTHORNE Basic Prenatal, Includes Active Folate, Choline & Iron, 90 Capsules | Comprehensive Daily Multi-Vitamin for Pregnant & Nursing Women, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold30KB0018CJ17W
$41.00·★4.6·3.2K revsTHORNE Super EPA, Omega-3 Fish Oil Supplement with EPA & DHA, 90 Softgels | Supports Brain, Joint & Heart Health, Promotes Healthy Skin*, EPA & DHA from Sustainably Sourced Fish, NSF Contents Certified
Units sold20KB002BKW1YA
$24.00·★4.8·3.9K revsTHORNE Vitamin B12 1,000 mcg, Active Methylcobalamin, 60 Capsules | Supports Methylation, Heart & Nerve Health, Cognitive Function & Healthy Homocysteine Levels*, NSF Contents Certified
Units sold20K
Nordic Naturals
1 ASIN in Top 10
13.6%
Units
60K
Revenue
$2M
Avg. price
$32.49
B0739KKHWL
$32.49·★4.7·59.7K revsNordic Naturals Ultimate Omega, Lemon Flavor - 90 Soft Gels - 1280 mg Omega-3 - High-Potency Omega-3 Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 45 Servings | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 45 servings.
Units sold60K
ONE A DAY
2 ASINs in Top 10
13.6%
Units
60K
Revenue
$936.4K
Avg. price
$14.96
B001F71XAI
$13.99·★4.7·58.2K revsOne A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
Units sold40KB09QBKGDLS
$15.92·★4.7·18K revsOne A Day Multivitamin for Women- Daily Vitamins for Woman with Biotin, Calcium, Folic Acid, Iron & Zinc, Complete Women’s Vitamins, 200 Ct (Packaging May Vary)
Units sold20K
Trending Thorne Multivitamin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0018CJ17W booked 20K units at $41.00, with ▲ 100.0% MoM change. On the growth side, B0739KKHWL leads positive momentum with ▲ 50.0% MoM growth on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0018CJ17W
THORNE Super EPA, Omega-3 Fish Oil Supplement with EPA & DHA, 90 Softgels | Supports Brain, Joint & Heart Health, Promotes Healthy Skin*, EPA & DHA from Sustainably Sourced Fish, NSF Contents Certified
Price
$41.00
Rating
4.6
Reviews
3.2K
Latest month sales
B002BKW1YA
THORNE Vitamin B12 1,000 mcg, Active Methylcobalamin, 60 Capsules | Supports Methylation, Heart & Nerve Health, Cognitive Function & Healthy Homocysteine Levels*, NSF Contents Certified
Price
$24.00
Rating
4.8
Reviews
3.9K
Latest month sales
B0739KKHWL
Nordic Naturals Ultimate Omega, Lemon Flavor - 90 Soft Gels - 1280 mg Omega-3 - High-Potency Omega-3 Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 45 Servings | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 45 servings.
Unlock to view ASIN details and product titles
Price
$32.49
Rating
4.7
Reviews
59.7K
Latest month sales
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