B6 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
B6 sales on Amazon US totaled 126,400 units in July 2026 (▼ 1.8% vs. the prior month), generating an estimated $2,362,139 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.5% of unit volume and 73.1% of revenue, while a typical listing is priced at $16.93. The keyword itself pulled 36,558 Amazon queries over the same period (▲ 10.4% MoM).
Zooming out to the 12-month window ending July 2026, the b6 Top 50 moved 1,428,850 units and $25,793,759 in cumulative sales — an average of 119,071 units and $2,149,480 per month. Monthly throughput topped out at 132,600 units in January 2026 and dipped to 77,900 in May 2026, leaving the latest reading 5.6% higher than August 2025.
B6 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.4K
▼ 1.8% MoM
Monthly Revenue 2026/07
$2.4M
▼ 2.5% MoM
Top 10 Market Share 2026/07
66.5%
B6 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold b6 listing on Amazon US in July 2026 is ASIN B0C9JX95NV (Brand: NUSAVA), which sold 20,000 units at $24.95 apiece — equal to 15.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 84,000 units and $1,726,150 in July 2026 — 66.5% of unit volume and 73.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'B6' on Amazon
July 2026
Is 66.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C9JX95NV
NUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
20K
▲ 0.0%vs. prior month
$499K
latest month
12-month trend
B00CFD0TC4
Integrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2, B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 60 Capsules (30 Servings)
10K
▲ 0.0%vs. prior month
$182.5K
latest month
12-month trend
B018EAQ6YG
Nature Made Vitamin B6 100mg, 100 Tablets | B6 Vitamins for Energy Metabolism Support, Helps Support Nervous System Function, Gluten Free, 100 Day Supply
10K
▲ 25.0%vs. prior month
$101.8K
latest month
12-month trend
B0BGMDNJ4P
MARYRUTH'S Organic Multivitamin Gummies for Women, Hair & Skin Health, 60ct | Immune Support, Hair & Skin Health, Reproductive Health, Vitamin A C D E B6 B12 Biotin Zinc Iodine
10K
▲ 0.0%vs. prior month
$249.5K
latest month
12-month trend
B0CHK2Q2T1
Dr. Berg Natural Vitamin B1 B6 B12 Complex - Allithiamine Vitamin B1 Supplement with 8 Essential Vitamin B Complex for Men & Women Including Thiamin, Niacin, Folate, Magnesium & More - 60 Capsules
10K
▲ 0.0%vs. prior month
$259.9K
latest month
12-month trend
B0098U0SQO
Garden of Life Vitamin B Complex, 120 Vegan Capsules, High Potency Vitamins for Energy & Metabolism with B6, Folate & B12 as Methylcobalamin plus Probiotics | High Potency Vitamins for Energy & Metabolism with B6, Folate & B12 as Methylcobalamin, plus Probiotics
9K
▼ 10.0%vs. prior month
$262.4K
latest month
12-month trend
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Best B6 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NUSAVA is the best-performing b6 brand in July 2026, moving 20,000 units across 1 ASIN for 23.8% of Top 10 volume. Nature Made follows with 17,000 units (20.2%), ahead of Integrative Therapeutics on 10,000 units (11.9%).
Volume is spread across 8 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $11.82 to $24.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NUSAVA
1 ASIN in Top 10
23.8%
Units
20K
Revenue
$499K
Avg. price
$24.95
B0C9JX95NV
$24.95·★4.5·8.7K revsNUSAVA B12 Liquid Drops 5000mcg, Raspberry, Pack of 2 | Energy, Brain and Heart Support, Methylcobalamin B12 with B6, B1, Niacin and Folate, Sublingual Drops for Women and Men
Units sold20K
Nature Made
3 ASINs in Top 10
20.2%
Units
17K
Revenue
$187.1K
Avg. price
$11.82
B018EAQ6YG
$10.49·★4.8·6.2K revsNature Made Vitamin B6 100mg, 100 Tablets | B6 Vitamins for Energy Metabolism Support, Helps Support Nervous System Function, Gluten Free, 100 Day Supply
Units sold10KB0GN5K763G
$14.99·★4.7·252 revsNature Made Vitamin B Complex Gummies, 60 Pectin Based Gummies | With 5 B Vitamins for Energy and Brain Support, Gluten Free, Peach Flavor, 60 Day Supply
Units sold4KB005DXM34A
$9.99·★4.7·10.6K revsNature Made Stress B Complex Supplement with Vitamin C & Zinc, 75 Tablets | B Complex Vitamins for Women and Men, Immune Support Supplement, Provides All 8 Essential B Vitamins, 75 Day Supply
Units sold3K
Integrative Therapeutics
1 ASIN in Top 10
11.9%
Units
10K
Revenue
$182.5K
Avg. price
$18.25
B00CFD0TC4
$18.25·★4.6·7.6K revsIntegrative Therapeutics Active B-Complex - Cellular Energy & Heart Health Support with Vitamins B2, B6 & B12* - Supports Nervous & Immune Systems* - Third-Party Tested - 60 Capsules (30 Servings)
Units sold10K
Trending B6 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005DXM34A booked 3K units at $9.99, with ▲ 1400.0% MoM change. On the growth side, B09PDN2RKX leads positive momentum with ▲ 700.0% MoM growth on 400 units, with B001F0R962 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005DXM34A
Nature Made Stress B Complex Supplement with Vitamin C & Zinc, 75 Tablets | B Complex Vitamins for Women and Men, Immune Support Supplement, Provides All 8 Essential B Vitamins, 75 Day Supply
Price
$9.99
Rating
4.7
Reviews
10.6K
Latest month sales
B09PDN2RKX
Vitamatic Vitamin B6 100 mg Tablets, 250 Count, Non-GMO, Made in USA | Support Energy Metabolism*, Support Nervouse System Health and Immune Function*, Gluten Free.
Price
$8.49
Rating
4.6
Reviews
254
Latest month sales
B001F0R962
NOW Foods Supplements, Vitamin B-6 (Pyridoxine HCl) 100 mg, Cardiovascular Health*, 100 Veg Capsules
Unlock to view ASIN details and product titles
Price
$5.50
Rating
4.7
Reviews
6K
Latest month sales
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