The Doux Mousse Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Doux Mousse sales on Amazon US totaled 301,000 units in July 2026 (▼ 21.5% vs. the prior month), generating an estimated $3,992,650 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 46.8% of unit volume and 40.5% of revenue, while a typical listing is priced at $15.11. The keyword itself pulled 13,300 Amazon queries over the same period (▼ 14.3% MoM).
Zooming out to the 12-month window ending July 2026, the the doux mousse Top 50 moved 3,330,900 units and $44,395,193 in cumulative sales — an average of 277,575 units and $3,699,599 per month. Monthly throughput topped out at 383,300 units in June 2026 and dipped to 183,400 in May 2026, leaving the latest reading 1.2% lower than August 2025.
The Doux Mousse Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
301K
▼ 21.5% MoM
Monthly Revenue 2026/07
$4M
▼ 25.0% MoM
Top 10 Market Share 2026/07
46.8%
The Doux Mousse Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the doux mousse listing on Amazon US in July 2026 is ASIN B000TG63EW (Brand: Lottabody), which sold 50,000 units at $4.22 apiece — equal to 16.6% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 141,000 units and $1,618,030 in July 2026 — 46.8% of unit volume and 40.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Doux Mousse' on Amazon
July 2026
Is 46.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000TG63EW
Lottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
50K
▼ 16.7%vs. prior month
$217K
latest month
12-month trend
B0CFZ6H1QQ
BASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
20K
▼ 33.3%vs. prior month
$303K
latest month
12-month trend
B094783CJ9
Douxo S3 PYO Medicated Dog Mousse - Bacterial & Yeast Infection Treatment | Chlorhexidine for Dogs; Waterless Shampoo, Antibacterial & Antiseptic, for Dogs Only, Clinically Proven, 5 fl oz
10K
▲ 0.0%vs. prior month
$274K
latest month
12-month trend
B078PJCVSQ
Garnier Fructis Sleek & Shine Leave-In Conditioner Cream, Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil, Controls Frizz and Provides Smoothness For Frizzy, Dry Hair, 10.2 Fl Oz (Pack of 2)
10K
▲ 0.0%vs. prior month
$91K
latest month
12-month trend
B07NQCBRK3
Shea Moisture Sheamoisture Coconut & Hibiscus Frizz-free Curl Mousse - 7.5 Fl Oz, 7.5 Oz (290612 )
10K
▼ 50.0%vs. prior month
$100.5K
latest month
12-month trend
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
9K
▲ 0.0%vs. prior month
$127.9K
latest month
12-month trend
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Best The Doux Mousse Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Lottabody is the best-performing the doux mousse brand in July 2026, moving 50,000 units across 1 ASIN for 35.5% of Top 10 volume. BASK & LATHER follows with 20,000 units (14.2%), ahead of Garnier on 18,000 units (12.8%).
With 9 brands splitting the Top 10 and 62.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.22 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Lottabody
1 ASIN in Top 10
35.5%
Units
50K
Revenue
$217K
Avg. price
$4.22
B000TG63EW
$4.22·★4.6·68.7K revsLottabody Wrap Me Foaming Mousse with Coconut & Shea Oils, Lightweight Moisture-Rich Curl-Defining & Frizz-Control Styling Mousse for Natural Curly, Coily & Relaxed Hair, 7 oz
Units sold50K
BASK & LATHER
1 ASIN in Top 10
14.2%
Units
20K
Revenue
$303K
Avg. price
$15.97
B0CFZ6H1QQ
$15.97·★4.3·17.8K revsBASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
Units sold20K
Garnier
2 ASINs in Top 10
12.8%
Units
18K
Revenue
$125.7K
Avg. price
$6.67
B078PJCVSQ
$8.97·★4.7·38.9K revsGarnier Fructis Sleek & Shine Leave-In Conditioner Cream, Anti-Frizz Hair Treatment with Plant Keratin + Argan Oil, Controls Frizz and Provides Smoothness For Frizzy, Dry Hair, 10.2 Fl Oz (Pack of 2)
Units sold10KB000JEAYT4
$4.36·★4.4·10.8K revsGarnier Fructis Curl Construct Creation Mousse, Curl Activator Provides Frizz Control, Long-Lasting Hold, and No Weigh-Down for Curly, Wavy, and Coily Hair, 6.8 oz (Packaging May Vary)
Units sold8K
Trending The Doux Mousse Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0B995XZ6T booked 9K units at $14.21, with ▲ 0.0% MoM change. On the growth side, B079F4YNMS leads positive momentum with ▲ 566.7% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B995XZ6T
Herbal Essences Curl Boosting Mousse, Frizz Control for Curly & Wavy Hair, Long-Lasting Hold with Berry Scent, Paraben & Dye-Free, Cruelty-Free, 6.8 Fl Oz Each, 3 Pack
Price
$14.21
Rating
4.6
Reviews
3.4K
Latest month sales
B003Y5FHAQ
Creme of Nature Argan Oil From Morocco Style & Shine Foaming Mousse, 7 oz | Foaming mousse that defines curls, controls frizz and adds lightweight, natural-looking shine and hold. Made with argan oil.
Price
$5.74
Rating
4.6
Reviews
7.7K
Latest month sales
B079F4YNMS
The Doux MOUSSE DEF Texture Foam, Multi-Use Styling Mousse, 7 oz | Styles, Conditions, Defines & Volumizes with Brilliant Shine, For All Curl Types & Textures, Non-Flaking Formula
Unlock to view ASIN details and product titles
Price
$14.97
Rating
4.6
Reviews
3.6K
Latest month sales
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