Styling Cream Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Styling Cream sales on Amazon US totaled 371,000 units in July 2026 (▼ 21.8% vs. the prior month), generating an estimated $6,911,730 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 37.7% of unit volume and 38.3% of revenue, while a typical listing is priced at $18.92. The keyword itself pulled 21,728 Amazon queries over the same period (▲ 23.5% MoM).
Zooming out to the 12-month window ending July 2026, the styling cream Top 50 moved 3,964,800 units and $76,453,800 in cumulative sales — an average of 330,400 units and $6,371,150 per month. Monthly throughput topped out at 474,300 units in June 2026 and dipped to 221,300 in May 2026, leaving the latest reading 21.6% higher than August 2025.
Styling Cream Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
371K
▼ 21.8% MoM
Monthly Revenue 2026/07
$6.9M
▼ 24.9% MoM
Top 10 Market Share 2026/07
37.7%
Styling Cream Market Share & Sales Concentration on Amazon US — July 2026
The most-sold styling cream listing on Amazon US in July 2026 is ASIN B0F96FNT39 (Brand: Kitsch), which sold 30,000 units at $14.99 apiece — equal to 8.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $2,644,000 in July 2026 — 37.7% of unit volume and 38.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Styling Cream' on Amazon
July 2026
Is 37.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
30K
▲ 2900.0%vs. prior month
$449.7K
latest month
12-month trend
B0FXY2143T
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
20K
▼ 60.0%vs. prior month
$299.8K
latest month
12-month trend
B07PW4MTHV
Nº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B0050N4DLE
Garnier Fructis Pure Clean Styling Hair Gel, Extra Strong Hold for Up to 24HRs, Non-Flaking, Non-Sticky Formula with Aloe Extract, Made for All Hair Types, 6.8 fl oz (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$43.3K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B003RW2K0G
Moroccanoil Curl Defining Cream
10K
▲ 0.0%vs. prior month
$338.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Styling Cream Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Kitsch is the best-performing styling cream brand in July 2026, moving 50,000 units across 2 ASINs for 35.7% of Top 10 volume. Olaplex follows with 20,000 units (14.3%), ahead of Garnier on 10,000 units (7.1%).
Volume is spread across 9 brands, with the top three holding 57.1% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.39 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Kitsch
2 ASINs in Top 10
35.7%
Units
50K
Revenue
$749.5K
Avg. price
$14.99
B0F96FNT39
$14.99·★3.4·4K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold30KB0FXY2143T
$14.99·★3.4·4K revsKitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5.3 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Units sold20K
Olaplex
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$640K
Avg. price
$32.00
B07PW4MTHV
$32.00·★4.7·54.5K revsNº. 6 Bond Smoother: Leave-in Styling Treatment | Smooths, Conditions, & Strengthens
Units sold20K
Garnier
1 ASIN in Top 10
7.1%
Units
10K
Revenue
$43.3K
Avg. price
$4.39
B0050N4DLE
$4.39·★4.4·19.3K revsGarnier Fructis Pure Clean Styling Hair Gel, Extra Strong Hold for Up to 24HRs, Non-Flaking, Non-Sticky Formula with Aloe Extract, Made for All Hair Types, 6.8 fl oz (Packaging May Vary)
Units sold10K
Trending Styling Cream Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0F96FNT39 booked 30K units at $14.99, with ▲ 2900.0% MoM change. On the growth side, B0007CXWC4 leads positive momentum with ▲ 2566.7% MoM growth on 8K units, with B07BGGYYPX close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0F96FNT39
Kitsch Smoothing Air Dry Cream – With Castor Oil & Coconut Oil - 5 oz | Frizz Control Hair Care Product – Lightweight Hair Styling Products – Enhances Natural Hair Texture Appearance
Price
$14.99
Rating
3.4
Reviews
4K
Latest month sales
B0007CXWC4
AMERICAN CREW Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz
Price
$14.95
Rating
4.6
Reviews
29.3K
Latest month sales
B07BGGYYPX
T is for Tame Kids' Hair Taming Cream for Frizz, Flyaways & Bedhead | Leave-in taming cream (3.38 fl oz) w/coconut & jojoba oil, never stiff, sticky or oily, all hair types, made in USA
Unlock to view ASIN details and product titles
Price
$13.59
Rating
4.3
Reviews
6K
Latest month sales
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