Hair Gel Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Gel sales on Amazon US totaled 384,000 units in July 2026 (▼ 15.3% vs. the prior month), generating an estimated $5,223,140 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 36.5% of unit volume and 26.3% of revenue, while a typical listing is priced at $14.64. The keyword itself pulled 189,630 Amazon queries over the same period (▲ 22.5% MoM).
Zooming out to the 12-month window ending July 2026, the hair gel Top 50 moved 4,509,700 units and $62,198,960 in cumulative sales — an average of 375,808 units and $5,183,247 per month. Monthly throughput topped out at 453,400 units in June 2026 and dipped to 251,000 in May 2026, leaving the latest reading 1.0% lower than August 2025.
Hair Gel Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
384K
▼ 15.3% MoM
Monthly Revenue 2026/07
$5.2M
▼ 16.6% MoM
Top 10 Market Share 2026/07
36.5%
Hair Gel Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair gel listing on Amazon US in July 2026 is ASIN B001KYPZ4G (Brand: Veet), which sold 30,000 units at $8.97 apiece — equal to 7.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $1,375,700 in July 2026 — 36.5% of unit volume and 26.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Gel' on Amazon
July 2026
Is 36.5% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001KYPZ4G
Veet Sensitive Skin Hair Removal Cream For Women, Painless Bikini Hair Removal Gel, Dermatologically Tested Depilatory Cream For Bikini Line, Legs, Arms, Underarms, 13.5 FL OZ Pump Bottle with Tool
30K
▼ 25.0%vs. prior month
$289.8K
latest month
12-month trend
B0914XZT2W
Samnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz | Nourishing
20K
▲ 0.0%vs. prior month
$157.2K
latest month
12-month trend
B0CFZ6H1QQ
BASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
20K
▼ 33.3%vs. prior month
$303K
latest month
12-month trend
B0050N4DLE
Garnier Fructis Pure Clean Styling Hair Gel, Extra Strong Hold for Up to 24HRs, Non-Flaking, Non-Sticky Formula with Aloe Extract, Made for All Hair Types, 6.8 fl oz (Packaging May Vary)
10K
▼ 50.0%vs. prior month
$43.3K
latest month
12-month trend
B000ZZQMCK
Marc Anthony Strictly Curls Defining Lotion - Light Gel - Curly & Wavy Hair | Frizz Taming Styling Hair Cream-Gel for Long Lasting Curl Definition, Bounce & Shine for Fine to Medium Curls & Waves
10K
▲ 0.0%vs. prior month
$86.7K
latest month
12-month trend
B004INCW4W
L'Oreal Paris Studio Line Clear Minded Clean Gel - Strong Hold 6.8 fl; oz. | Clear Minded
10K
▲ 0.0%vs. prior month
$49.7K
latest month
12-month trend
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Best Hair Gel Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Veet is the best-performing hair gel brand in July 2026, moving 30,000 units across 1 ASIN for 21.4% of Top 10 volume. Samnyte follows with 20,000 units (14.3%), ahead of BASK & LATHER on 20,000 units (14.3%).
Volume is spread across 9 brands, with the top three holding 50.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $7.99 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Veet
1 ASIN in Top 10
21.4%
Units
30K
Revenue
$289.8K
Avg. price
$8.97
B001KYPZ4G
$8.97·★4.3·83.7K revsVeet Sensitive Skin Hair Removal Cream For Women, Painless Bikini Hair Removal Gel, Dermatologically Tested Depilatory Cream For Bikini Line, Legs, Arms, Underarms, 13.5 FL OZ Pump Bottle with Tool
Units sold30K
Samnyte
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$157.2K
Avg. price
$7.99
B0914XZT2W
$7.99·★4.4·53.9K revsSamnyte Hair Wax Stick, Gel Tamer for Flyaways, Nourishing Slick Stick Pomade for Women & Kids, Slick Back & Styling Cream, Hair Styling Accessories for Teen Girls Gifts, 2.7 Fl Oz | Nourishing
Units sold20K
BASK & LATHER
1 ASIN in Top 10
14.3%
Units
20K
Revenue
$303K
Avg. price
$15.97
B0CFZ6H1QQ
$15.97·★4.2·17.6K revsBASK & LATHER Strong Hold Edge Control Gel with Castor Oil, Non-Greasy, Non-Flaking, No White Cast, Long Lasting, Supports Hair Growth, Natural Formula, For All Hair Types, 5.3 Fl Oz
Units sold20K
Trending Hair Gel Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07ZHLJMRK booked 10K units at $9.99, with ▲ 0.0% MoM change. On the growth side, B0CC3582JT leads positive momentum with ▲ 2900.0% MoM growth on 3K units, with B0007CXWC4 close behind at ▲ 2566.7% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07ZHLJMRK
AllDay Locks Braid Gel Extreme Hold, Moisturizing Edge Control, 5 Oz | Braiding Gel for Cornrows, Locks, & Twisting, for Women and Men, Natural Formula for Extreme Hold
Price
$9.99
Rating
4.6
Reviews
14.2K
Latest month sales
B0CC3582JT
Pure O Hair Solution Product Neatbraid Conditioning Shining Gel 8 Oz (Pack of 1)
Price
$12.98
Rating
4.7
Reviews
6.6K
Latest month sales
B0007CXWC4
American Crew Men's Hair Fiber, Like Hair Gel with High Hold & Low Shine, 3 oz | Hair fiber that thickens, texturizes & adds fullness. High hold, matte low-shine finish. For straight to wavy hair.
Unlock to view ASIN details and product titles
Price
$15.07
Rating
4.6
Reviews
31.6K
Latest month sales
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