Hair Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Hair Oil sales on Amazon US totaled 537,000 units in July 2026 (▼ 29.3% vs. the prior month), generating an estimated $10,238,840 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 41.0% of unit volume and 42.1% of revenue, while a typical listing is priced at $19.58. The keyword itself pulled 387,685 Amazon queries over the same period (▲ 3.6% MoM).
Zooming out to the 12-month window ending July 2026, the hair oil Top 50 moved 7,349,500 units and $139,842,710 in cumulative sales — an average of 612,458 units and $11,653,559 per month. Monthly throughput topped out at 762,000 units in November 2025 and dipped to 381,000 in May 2026, leaving the latest reading 1.5% lower than August 2025.
Hair Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
537K
▼ 29.3% MoM
Monthly Revenue 2026/07
$10.2M
▼ 33.4% MoM
Top 10 Market Share 2026/07
41.0%
Hair Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold hair oil listing on Amazon US in July 2026 is ASIN B07N7PK9QK (Brand: Mielle Organics), which sold 40,000 units at $9.94 apiece — equal to 7.4% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 220,000 units and $4,311,800 in July 2026 — 41.0% of unit volume and 42.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Hair Oil' on Amazon
July 2026
Is 41.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07N7PK9QK
Mielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
40K
▼ 33.3%vs. prior month
$385.2K
latest month
12-month trend
B01A74442I
Cliganic Organic Jojoba Oil, 100% Pure (4oz) | Moisturizing for Face, Hair, Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
30K
▲ 0.0%vs. prior month
$299.4K
latest month
12-month trend
B0CWS5QP8F
MARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
30K
▼ 25.0%vs. prior month
$1.2M
latest month
12-month trend
B09WMT8HYB
The Ordinary Multi-Peptide Serum for Hair Density, Peptide-Powered Formula for Thicker, Fuller Looking Hair
20K
▼ 33.3%vs. prior month
$480K
latest month
12-month trend
B00I32AN4K
Arvazallia Hydrating Argan Oil Hair Mask & Deep Conditioner For Dry Hair | Repairs, Moisturizes, Detangles Damaged or Dry hair Leaving it Soft, Silky, and Easier to Manage. Sulfate Free 8.45oz Jar
20K
▲ 0.0%vs. prior month
$299.8K
latest month
12-month trend
B01NALN8Q9
Kate Blanc Cosmetics Castor Oil Organic for Hair, Lashes, Face, Skin (2oz) | 100% Pure, Cold Pressed, Hexane Free Hair Oil in Glass Bottle. Lash Serum for Thicker-Looking Eyelashes & Eyebrows
20K
▲ 0.0%vs. prior month
$173.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Hair Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mielle Organics is the best-performing hair oil brand in July 2026, moving 40,000 units across 1 ASIN for 18.2% of Top 10 volume. Cliganic follows with 30,000 units (13.6%), ahead of MARYRUTH'S on 30,000 units (13.6%).
Volume is spread across 10 brands, with the top three holding 45.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $9.94 to $29.21, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mielle Organics
1 ASIN in Top 10
18.2%
Units
40K
Revenue
$385.2K
Avg. price
$9.94
B07N7PK9QK
$9.94·★4.5·122.1K revsMielle Organics Rosemary Mint Hair Oil with Biotin, 2 oz | Hair strengthening oil, with biotin & castor oil, dry scalp care, split end support, frizz smoothing
Units sold40K
Cliganic
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$299.4K
Avg. price
$9.98
B01A74442I
$9.98·★4.7·87.4K revsCliganic Organic Jojoba Oil, 100% Pure (4oz) | Moisturizing for Face, Hair, Skin & Nails | Natural Cold Pressed Hexane Free | Base Carrier Oil
Units sold30K
MARYRUTH'S
1 ASIN in Top 10
13.6%
Units
30K
Revenue
$1.2M
Avg. price
$29.21
B0CWS5QP8F
$29.21·★4.5·19.7K revsMARYRUTH'S Liquid Multivitamin + Hair Growth, Clinically Thicker Hair, 15oz | Clinically Tested in Women for Thicker Hair & Facial Wrinkles, Biotin 10000mcg, Lustriva Hair Growth Supplements, Skin Care
Units sold30K
Trending Hair Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0013YYNDM booked 10K units at $21.39, with ▼ 50.0% MoM change. On the growth side, B0DZDV2FLB leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0013YYNDM
HERITAGE STORE Organic Castor Oil, Cold Pressed Hexane Free, 16 fl oz | Nourishing Treatment for Hair & Skin Care, Eyebrows & Lash Serum, Ideal for Castor Oil Packs, Glass Bottle, Vegan
Price
$21.39
Rating
4.8
Reviews
16.8K
Latest month sales
B001AO0WCG
Moroccanoil Treatment Hair Oil
Price
$50.00
Rating
4.7
Reviews
91.6K
Latest month sales
B0DZDV2FLB
Lebanta Batana Oil For Hair - 100% Pure, Raw & Natural Blend With Organic Castor, Pumpkin Seed, Coconut and Rosemary Oil - Thicker, Stronger Looking Hair For Men & Women Scalp - 4 FL OZ
Unlock to view ASIN details and product titles
Price
$22.97
Rating
4.1
Reviews
693
Latest month sales
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