Tatcha Moisturizer Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tatcha Moisturizer sales on Amazon US totaled 306,000 units in July 2026 (▼ 37.2% vs. the prior month), generating an estimated $8,817,690 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.7% of unit volume and 55.4% of revenue, while a typical listing is priced at $33.37. The keyword itself pulled 19,102 Amazon queries over the same period (▲ 8.3% MoM).
Zooming out to the 12-month window ending July 2026, the tatcha moisturizer Top 50 moved 3,973,400 units and $116,643,676 in cumulative sales — an average of 331,117 units and $9,720,306 per month. Monthly throughput topped out at 487,000 units in June 2026 and dipped to 208,500 in May 2026, leaving the latest reading 25.4% higher than August 2025.
Tatcha Moisturizer Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
306K
▼ 37.2% MoM
Monthly Revenue 2026/07
$8.8M
▼ 41.7% MoM
Top 10 Market Share 2026/07
62.7%
Tatcha Moisturizer Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tatcha moisturizer listing on Amazon US in July 2026 is ASIN B01N9SPQHQ (Brand: La Roche-Posay), which sold 100,000 units at $24.99 apiece — equal to 32.7% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 192,000 units and $4,886,650 in July 2026 — 62.7% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tatcha Moisturizer' on Amazon
July 2026
Is 62.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01N9SPQHQ
La Roche-Posay Toleriane Double Repair Face Moisturizer
100K
▲ 0.0%vs. prior month
$2.5M
latest month
12-month trend
B09YDCCJBJ
AESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.
20K
▼ 60.0%vs. prior month
$640K
latest month
12-month trend
B0CX3CCJWV
Neutrogena Hydro Boost Hydrating Gel Cream Face Moisturizer, 0.5 fl oz | For Sensitive Skin, Hydrating Gel Cream, Alcohol and Fragrance Free, Hyaluronic Acid, Daily Hydration Routine
10K
▼ 50.0%vs. prior month
$218.7K
latest month
12-month trend
B0D8HMWWRG
ANUA Rice 70 Intensive Moisturizing Milk, 5.07 fl.oz | Hydrating Face Lotion, Niacinamide, Ceramides, All Skin Types, Sensitive, Skin Moisture Barrier, Lightweight Nourishing
10K
▲ 0.0%vs. prior month
$186.1K
latest month
12-month trend
B0CLD1T6MB
Illiyoon Ceramide Ato Concentrate Cream | Moisturizer for Dry & Sensitive Skin, 100hr Lasting Hydration, For Face & Body, Gentle for Infants, Moisture Barrier Repair, Vegan Certified, 2.53 fl.oz.
10K
▼ 50.0%vs. prior month
$175K
latest month
12-month trend
B0GPPRTD32
Dr.Althea 147 Barrier Cream, 1.69 Fl Oz (Ver.2 - Pack of 1) | Korean Skin Care, Deep Hydration, Daily Skin Care with Ceramides, NAD, Hyaluronic Acid, Ectoin, Vegan Face Moisturizer
9K
▼ 10.0%vs. prior month
$225.4K
latest month
12-month trend
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Best Tatcha Moisturizer Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
La Roche-Posay is the best-performing tatcha moisturizer brand in July 2026, moving 100,000 units across 1 ASIN for 52.1% of Top 10 volume. AESTURA follows with 20,000 units (10.4%), ahead of Neutrogena on 17,000 units (8.9%).
With 9 brands splitting the Top 10 and 71.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.80 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
La Roche-Posay
1 ASIN in Top 10
52.1%
Units
100K
Revenue
$2.5M
Avg. price
$24.99
B01N9SPQHQ
$24.99·★4.6·51.4K revsLa Roche-Posay Toleriane Double Repair Face Moisturizer
Units sold100K
AESTURA
1 ASIN in Top 10
10.4%
Units
20K
Revenue
$640K
Avg. price
$32.00
B09YDCCJBJ
$32.00·★4.6·5.2K revsAESTURA ATOBARRIER365 Cream with Ceramides, Korean Face Moisturizer for Barrier Repair | 120H lasting Hydration, Ceramide Capsules, Dry & Sensitive Skin, Non-comedogenic, 80 mL / 2.70 fl.oz.
Units sold20K
Neutrogena
2 ASINs in Top 10
8.9%
Units
17K
Revenue
$367.1K
Avg. price
$21.80
B0CX3CCJWV
$21.99·★4.6·4.6K revsNeutrogena Hydro Boost Hydrating Gel Cream Face Moisturizer, 0.5 fl oz | For Sensitive Skin, Hydrating Gel Cream, Alcohol and Fragrance Free, Hyaluronic Acid, Daily Hydration Routine
Units sold10KB0CX3D74WT
$21.62·★4.7·2.5K revsNeutrogena Hydro Boost Water Cream, 1.7 fl. oz + Gel Cleanser, 0.5 fl. oz | Alcohol- and Fragrance-Free, Suitable for Sensitive Skin, With Hyaluronic Acid, For a Daily Hydration Routine
Units sold7K
Trending Tatcha Moisturizer Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CX3D74WT booked 7K units at $21.62, with ▼ 22.2% MoM change. On the growth side, B0FT4WV1LQ leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0CBT1S4SJ close behind at ▲ 33.3% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CX3D74WT
Neutrogena Hydro Boost Water Cream, 1.7 fl. oz + Gel Cleanser, 0.5 fl. oz | Alcohol- and Fragrance-Free, Suitable for Sensitive Skin, With Hyaluronic Acid, For a Daily Hydration Routine
Price
$21.62
Rating
4.7
Reviews
2.5K
Latest month sales
B0FT4WV1LQ
TATCHA The Rice Wash, Soft Cream Facial Cleanser with Japanese Rice Powder
Price
$19.00
Rating
4.8
Reviews
3.4K
Latest month sales
B0CBT1S4SJ
Tower 28 SOS Recovery Hydrating Face Cream for Sensitive Skin (1.86 oz) | Skin Barrier Repair Face Moisturizer with Hyaluronic Acid & Ceramides, Helps Reduce Redness & Skin Texture, Non-Comedogenic
Unlock to view ASIN details and product titles
Price
$24.00
Rating
4.5
Reviews
495
Latest month sales
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