Alpha Arbutin Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Alpha Arbutin sales on Amazon US totaled 669,950 units in July 2026 (▼ 28.5% vs. the prior month), generating an estimated $11,058,202 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 79.1% of unit volume and 78.0% of revenue, while a typical listing is priced at $16.44. The keyword itself pulled 20,206 Amazon queries over the same period (▼ 9.7% MoM).
Zooming out to the 12-month window ending July 2026, the alpha arbutin Top 50 moved 7,410,900 units and $123,834,889 in cumulative sales — an average of 617,575 units and $10,319,574 per month. Monthly throughput topped out at 937,100 units in June 2026 and dipped to 374,550 in May 2026, leaving the latest reading 40.6% higher than August 2025.
Alpha Arbutin Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
670K
▼ 28.5% MoM
Monthly Revenue 2026/07
$11.1M
▼ 33.8% MoM
Top 10 Market Share 2026/07
79.1%
Alpha Arbutin Market Share & Sales Concentration on Amazon US — July 2026
The most-sold alpha arbutin listing on Amazon US in July 2026 is ASIN B01MDTVZTZ (Brand: The Ordinary), which sold 100,000 units at $6.00 apiece — equal to 14.9% of every unit tracked in this report.
The Top 10 ASINs account for 530,000 units and $8,629,300 in July 2026 — 79.1% of unit volume and 78.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Alpha Arbutin' on Amazon
July 2026
Is 79.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B01MDTVZTZ
The Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
100K
▲ 0.0%vs. prior month
$600K
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B06WD5J8KY
The Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
80K
▲ 0.0%vs. prior month
$976K
latest month
12-month trend
B0DG1DQ2S7
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B00949CTQQ
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant | Gentle Salicylic Acid Facial Exfoliator for Blackheads, Enlarged Pores, Wrinkles & Fine Lines
40K
▼ 60.0%vs. prior month
$1.5M
latest month
12-month trend
B0D8W1YVBX
EQQUALBERRY Vitamin Illuminating Serum | Niacinamide 4% & TXA | Brightening Vitamin C Serum for Face Glow with Hyaluronic Acid | Dark Spot & Uneven Tone Care | Korean Skincare, 1.01 fl oz
40K
▼ 60.0%vs. prior month
$839.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Alpha Arbutin Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
The Ordinary is the best-performing alpha arbutin brand in July 2026, moving 180,000 units across 2 ASINs for 34.0% of Top 10 volume. celimax follows with 100,000 units (18.9%), ahead of ANUA on 70,000 units (13.2%).
With 8 brands splitting the Top 10 and 66.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.10 to $22.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
The Ordinary
2 ASINs in Top 10
34.0%
Units
180K
Revenue
$1.6M
Avg. price
$9.10
B01MDTVZTZ
$6.00·★4.7·63.9K revsThe Ordinary Niacinamide 10% + Zinc 1%, Smoothing Serum for Blemish-Prone Skin
Units sold100KB06WD5J8KY
$12.20·★4.5·8.8K revsThe Ordinary Azelaic Acid Suspension 10%, Formula for Uneven and Blemish-Prone Skin
Units sold80K
celimax
1 ASIN in Top 10
18.9%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·23.5K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
ANUA
1 ASIN in Top 10
13.2%
Units
70K
Revenue
$1.5M
Avg. price
$22.00
B0DG1DQ2S7
$22.00·★4.5·6.3K revsANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
Units sold70K
Trending Alpha Arbutin Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B08R994Q1L booked 20K units at $5.97, with ▲ 100.0% MoM change. On the growth side, B0H1C4GGVV leads positive momentum with ▲ 233.3% MoM growth on 1K units, with B0FJX6CTVX close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08R994Q1L
Good Molecules Niacinamide Serum 10%, Pore & Texture Serum, 1 fl oz | 10% niacinamide serum to refine skin texture and minimize the look of pores. Non-comedogenic.
Price
$5.97
Rating
4.6
Reviews
11.5K
Latest month sales
B0H1C4GGVV
Korean Brightening Cream for Face & Body, Arbutin And Tranexamic Acid Facial Cream For Uneven Skin Tone And Dark Spot Appearance Care For Daily Skincare Routine
Price
$26.79
Rating
4.4
Reviews
42
Latest month sales
B0FJX6CTVX
TOSOWOONG Arbutin 7% Glutathione Cream for Dark Spots, Uneven Tone, Glow | 70,000ppm Arbutin + 5,001ppm Glutathione, Niacinamide, Brightening for Freckles, Dark Spots & Dullness, K-Beauty, 1.69 fl oz
Unlock to view ASIN details and product titles
Price
$17.62
Rating
4.1
Reviews
496
Latest month sales
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