The Ordinary Volufiline Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
The Ordinary Volufiline sales on Amazon US totaled 1,038,000 units in July 2026 (▼ 24.9% vs. the prior month), generating an estimated $17,530,180 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.5% of unit volume and 59.7% of revenue, while a typical listing is priced at $17.27. The keyword itself pulled 15,370 Amazon queries over the same period (▼ 35.0% MoM).
Zooming out to the 12-month window ending July 2026, the the ordinary volufiline Top 50 moved 9,874,900 units and $162,661,782 in cumulative sales — an average of 822,908 units and $13,555,149 per month. Monthly throughput topped out at 1,383,000 units in June 2026 and dipped to 489,900 in August 2025, leaving the latest reading 111.9% higher than August 2025.
The Ordinary Volufiline Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1M
▼ 24.9% MoM
Monthly Revenue 2026/07
$17.5M
▼ 28.9% MoM
Top 10 Market Share 2026/07
65.5%
The Ordinary Volufiline Market Share & Sales Concentration on Amazon US — July 2026
The most-sold the ordinary volufiline listing on Amazon US in July 2026 is ASIN B01MYEZPC8 (Brand: The Ordinary), which sold 100,000 units at $9.90 apiece — equal to 9.6% of every unit tracked in this report.
The Top 10 ASINs account for 680,000 units and $10,457,900 in July 2026 — 65.5% of unit volume and 59.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'The Ordinary Volufiline' on Amazon
July 2026
Is 65.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01MYEZPC8
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
100K
▲ 0.0%vs. prior month
$990K
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B0GHMZXX8Y
medicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
90K
▼ 10.0%vs. prior month
$1.7M
latest month
12-month trend
B0DBF65JYY
medicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B0DG1DQ2S7
ANUA Azelaic Acid 10 Hyaluron Redness Soothing Serum, 1.01 fl oz | Facial Serum for Blemish-Prone & Oily-Prone Skin, Lightweight & Hydrating Blemish Care, Hyaluronic Acid, Korean Skincare
70K
▼ 30.0%vs. prior month
$1.5M
latest month
12-month trend
B0CNCL35CH
Dr.Melaxin Collagen Multi Balm Stick, Calcium & Adenosine Korean Wrinkle Stick for Eye, Neck & Face, Firming Collagen Stick, Under Eye Balm for Dark Circles & Depuffing, Korean Skin Care, 0.31 oz
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
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Best The Ordinary Volufiline Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
medicube is the best-performing the ordinary volufiline brand in July 2026, moving 200,000 units across 3 ASINs for 29.4% of Top 10 volume. The Ordinary follows with 190,000 units (27.9%), ahead of celimax on 100,000 units (14.7%).
With 6 brands splitting the Top 10 and 72.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.37 to $16.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
medicube
3 ASINs in Top 10
29.4%
Units
200K
Revenue
$3.8M
Avg. price
$15.15
B0GHMZXX8Y
$15.20·★3.8·2.3K revsmedicube PDRN Pink Collagen Volume Multi Balm Stick - Face & Body Balm | Volufiline, PDRN, NAD, Collagen - Under-Eyes, Neck, Forehead, Smile Lines, Lips, Plumping & Radiance for Line Care, K-Beauty
Units sold90KB0DBF65JYY
$15.12·★4.6·21K revsmedicube PDRN Pink Peptide Serum with Salmon DNA | Pink Glow Serum - Peptides & Niacinamide for Hydration & Firm-Looking Skin, Uneven Tone Care, Korean Skincare, 1.01 fl. Oz
Units sold70KB0GCC2JV65
$15.12·★4.6·1.7K revsmedicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Units sold40K
The Ordinary
3 ASINs in Top 10
27.9%
Units
190K
Revenue
$1.8M
Avg. price
$9.37
B01MYEZPC8
$9.90·★4.7·40.1K revsThe Ordinary Hyaluronic Acid 2% + B5 (with Ceramides), Multi-Depth Hydration Serum for Plumper, Smoother Skin
Units sold100KB0DMTDN158
$9.00·★4.7·61.6K revsThe Ordinary Glycolic Acid 7% Exfoliating Toner, Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone
Units sold60KB01MUZVE1C
$9.20·★4.4·19K revsThe Ordinary Caffeine Solution 5% + EGCG Eye Serum, Depuffing Eye Serum for Dark Circles and Tired Eyes
Units sold30K
celimax
1 ASIN in Top 10
14.7%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·23.5K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending The Ordinary Volufiline Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0GCC2JV65 booked 40K units at $15.12, with ▲ 33.3% MoM change. On the growth side, B0FB5WKLRM leads positive momentum with ▲ 150.0% MoM growth on 5K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0GCC2JV65
medicube NAD EGF Firming Serum for Face & Neck | Anti-Aging Serum with EGF Peptide, NAD & Collagen - Wrinkle Appearance, Elasticity & Pore Care, Korean Skincare, 1.01 fl.oz
Price
$15.12
Rating
4.6
Reviews
1.7K
Latest month sales
B0FB5WKLRM
The Ordinary UV Filters SPF 45 Serum Sunscreen for Face, Lightweight Hydrating Broad-Spectrum Sunscreen, UVA/UVB Protection, Non-Comedogenic, No White Cast, 2 Fl Oz
Price
$19.00
Rating
4.6
Reviews
827
Latest month sales
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