Talcum Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Talcum Powder sales on Amazon US totaled 228,300 units in July 2026 (▼ 2.4% vs. the prior month), generating an estimated $1,727,937 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 58.7% of unit volume and 44.8% of revenue, while a typical listing is priced at $10.33. The keyword itself pulled 19,872 Amazon queries over the same period (▼ 0.3% MoM).
Zooming out to the 12-month window ending July 2026, the talcum powder Top 50 moved 2,146,900 units and $16,460,152 in cumulative sales — an average of 178,908 units and $1,371,679 per month. Monthly throughput topped out at 233,900 units in June 2026 and dipped to 125,850 in May 2026, leaving the latest reading 16.6% higher than August 2025.
Talcum Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
228.3K
▼ 2.4% MoM
Monthly Revenue 2026/07
$1.7M
▼ 2.3% MoM
Top 10 Market Share 2026/07
58.7%
Talcum Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold talcum powder listing on Amazon US in July 2026 is ASIN B0009STDJW (Brand: Johnson's Baby), which sold 40,000 units at $4.98 apiece — equal to 17.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 134,000 units and $774,360 in July 2026 — 58.7% of unit volume and 44.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Talcum Powder' on Amazon
July 2026
Is 58.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0009STDJW
Johnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Designed for Delicate Skin, For Babies, Kids, & Adults
40K
▲ 0.0%vs. prior month
$198K
latest month
12-month trend
B005IHT880
Johnson's Baby Naturally Derived Cornstarch Baby Powder, 1.5 oz | Hypoallergenic, No Added Parabens & Dyes for Gentle Baby Skin Care
20K
▲ 0.0%vs. prior month
$40.2K
latest month
12-month trend
B071L7WHNH
Caldesene Medicated Protecting Body Powder with Zinc & Cornstarch, 5 Oz | Talc-Free Baby Powder, Soothes & Protects, Made with zinc oxide, aloe, and chamomile, Pampers Skin
10K
▼ 50.0%vs. prior month
$51.4K
latest month
12-month trend
B08W5DQXW9
Gold Bond Medicated Foot Powder, Talc Free, 10 oz, Odor Control | Menthol 1% for feet Itch relief, foot powder for sweaty feet, talc free powder, cooling sensation, daily use
10K
▲ 0.0%vs. prior month
$77.4K
latest month
12-month trend
B08W5F5X6Z
Gold Bond Medicated Powder, Talc-Free Body Powder, Extra Strength, 10 oz | Cool, dry comfort, medicated body powder, cooling powder, absorbs moisture, (0.8) 5x Menthol as Original
10K
▲ 0.0%vs. prior month
$91.3K
latest month
12-month trend
B07H4DZNWS
Anti Monkey Butt Body Powder for Women, Talc-Free, 8 oz | Thigh Chafing, Sweat, Friction, & Itch Relief, Calamine for Skin Irritation & Odor Control
10K
▲ 0.0%vs. prior month
$69.7K
latest month
12-month trend
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Best Talcum Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Johnson's Baby is the best-performing talcum powder brand in July 2026, moving 68,000 units across 3 ASINs for 50.7% of Top 10 volume. Gold Bond follows with 20,000 units (14.9%), ahead of Caldesene on 10,000 units (7.5%).
With 7 brands splitting the Top 10 and 73.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.58 to $8.19, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Johnson's Baby
3 ASINs in Top 10
50.7%
Units
68K
Revenue
$270.1K
Avg. price
$3.58
B0009STDJW
$4.98·★4.8·20.3K revsJohnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Designed for Delicate Skin, For Babies, Kids, & Adults
Units sold40KB005IHT880
$1.76·★4.6·20K revsJohnson's Baby Naturally Derived Cornstarch Baby Powder, 1.5 oz | Hypoallergenic, No Added Parabens & Dyes for Gentle Baby Skin Care
Units sold20KB004Z4MNGQ
$3.99·★4.6·20K revsJohnson's Baby Powder, Naturally Derived Cornstarch, Hypoallergenic, 9 oz | With Aloe & Vitamin E for Silky Skin, No Added Parabens & Dyes, Gentle Baby Skin Care
Units sold8K
Gold Bond
2 ASINs in Top 10
14.9%
Units
20K
Revenue
$168.7K
Avg. price
$8.19
B08W5DQXW9
$7.26·★4.6·9.7K revsGold Bond Medicated Foot Powder, Talc Free, 10 oz, Odor Control | Menthol 1% for feet Itch relief, foot powder for sweaty feet, talc free powder, cooling sensation, daily use
Units sold10KB08W5F5X6Z
$9.12·★4.7·8.1K revsGold Bond Medicated Powder, Talc-Free Body Powder, Extra Strength, 10 oz | Cool, dry comfort, medicated body powder, cooling powder, absorbs moisture, (0.8) 5x Menthol as Original
Units sold10K
Caldesene
1 ASIN in Top 10
7.5%
Units
10K
Revenue
$51.4K
Avg. price
$5.22
B071L7WHNH
$5.22·★4.8·25.9K revsCaldesene Medicated Protecting Body Powder with Zinc & Cornstarch, 5 Oz | Talc-Free Baby Powder, Soothes & Protects, Made with zinc oxide, aloe, and chamomile, Pampers Skin
Units sold10K
Trending Talcum Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B005IHUTPG booked 8K units at $5.84, with ▲ 14.3% MoM change. On the growth side, B08W5GNXBG leads positive momentum with ▲ 1900.0% MoM growth on 6K units, with B002HSM6BO close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B005IHUTPG
Shower to Shower Morning Fresh Body Powder for Chafing and Odor, 13 Oz | Deodorant powder with lavender, sweat absorbing, prevents chafing & odor, all over body powder for long lasting freshness
Price
$5.84
Rating
4.7
Reviews
2.7K
Latest month sales
B08W5GNXBG
Gold Bond Men's Essentials Talc Free Body Powder for Men, 10 oz. | Stay dry and smell fresh, talc free powder with triple action formula, cooling powder, refresh 360 scent formulated for men
Price
$7.97
Rating
4.3
Reviews
12.6K
Latest month sales
B002HSM6BO
Clubman Pinaud Finest Body Powder, Sweat & Odor Control, Grooming, 9 oz | Moisture Absorbing Essential for Men with Cornstarch & Zinc Oxide, Prevents Chafing with Classic Barbershop Scent
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.7
Reviews
17.6K
Latest month sales
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