Dusting Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Johnson's Baby is the best-performing dusting powder brand in July 2026, moving 60,000 units across 2 ASINs for 40.5% of Top 10 volume. BASED BODYWORKS follows with 20,000 units (13.5%), ahead of Gold Bond on 10,000 units (6.8%).

With 9 brands splitting the Top 10 and 60.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.25 to $17.73, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B06XZNJWZL booked 8K units at $18.00, with ▼ 20.0% MoM change. On the growth side, B0F277WK5Z leads positive momentum with ▲ 400.0% MoM growth on 5K units, with B01N39V5SU close behind at ▲ 233.3% MoM on 3K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.