Body Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Body Powder sales on Amazon US totaled 1,036,000 units in July 2026 (▼ 7.4% vs. the prior month), generating an estimated $25,513,260 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.7% of unit volume and 69.5% of revenue, while a typical listing is priced at $18.08. The keyword itself pulled 40,183 Amazon queries over the same period (▲ 1.7% MoM).
Zooming out to the 12-month window ending July 2026, the body powder Top 50 moved 10,357,000 units and $255,136,374 in cumulative sales — an average of 863,083 units and $21,261,364 per month. Monthly throughput topped out at 1,118,300 units in June 2026 and dipped to 549,000 in May 2026, leaving the latest reading 19.1% higher than August 2025.
Body Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1M
▼ 7.4% MoM
Monthly Revenue 2026/07
$25.5M
▼ 8.7% MoM
Top 10 Market Share 2026/07
62.7%
Body Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold body powder listing on Amazon US in July 2026 is ASIN B07978VPPH (Brand: THORNE), which sold 100,000 units at $44.00 apiece — equal to 9.7% of every unit tracked in this report.
The Top 10 ASINs account for 650,000 units and $17,726,700 in July 2026 — 62.7% of unit volume and 69.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Body Powder' on Amazon
July 2026
Is 62.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B07978VPPH
THORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
100K
▲ 0.0%vs. prior month
$4.4M
latest month
12-month trend
B09RQBHRCT
Vital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
100K
▲ 11.1%vs. prior month
$1.9M
latest month
12-month trend
B00K6JUG4K
Vital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
90K
▼ 10.0%vs. prior month
$3.9M
latest month
12-month trend
B002DYIZEE
Optimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
80K
▲ 14.3%vs. prior month
$1.3M
latest month
12-month trend
B00J074W7Q
Orgain Organic Vegan 21g Protein Powder, Vanilla Bean, 2.03 lb | Plant based protein, 4g prebiotic fiber, no added sugar or lactose, non-GMO, for shakes & smoothies
60K
▼ 14.3%vs. prior month
$1.8M
latest month
12-month trend
B08XQZX9K3
Ultima Replenisher Original Variety Electrolyte Packets, 20 Stickpacks | Daily Zero Sugar Powder Hydration Packets with 6 Key Electrolytes & Minerals - Sugar Free, Plant Based & Keto Friendly
60K
▼ 14.3%vs. prior month
$1.3M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Body Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Vital Proteins is the best-performing body powder brand in July 2026, moving 190,000 units across 2 ASINs for 29.2% of Top 10 volume. Optimum Nutrition follows with 110,000 units (16.9%), ahead of THORNE on 100,000 units (15.4%).
With 8 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $30.82 to $44.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Vital Proteins
2 ASINs in Top 10
29.2%
Units
190K
Revenue
$5.7M
Avg. price
$30.82
B09RQBHRCT
$18.65·★4.6·68.8K revsVital Proteins Collagen Peptides Powder, Unflavored, 9.33oz | Grass-Fed Collagen Peptides, Supports Hair Skin & Nails, Bones & Joints, 13 Servings
Units sold100KB00K6JUG4K
$42.99·★4.5·214.6K revsVital Proteins Collagen Peptides Powder Advanced, Unflavored, 20oz | Hyaluronic Acid & Vitamin C, Supports Hair Skin & Nails, Collagen Peptides, 27 Servings
Units sold90K
Optimum Nutrition
2 ASINs in Top 10
16.9%
Units
110K
Revenue
$2.6M
Avg. price
$32.22
B002DYIZEE
$14.68·★4.6·77.9K revsOptimum Nutrition Creatine Monohydrate Powder, Unflavored, 10 Oz | 5g Micronized Creatine Monohydrate Powder Per Serving, Supports Muscle Strength & Power, Easy Mixing, Banned Substance Tested
Units sold80KB000GISTZ4
$49.75·★4.7·48.6K revsOptimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Units sold30K
THORNE
1 ASIN in Top 10
15.4%
Units
100K
Revenue
$4.4M
Avg. price
$44.00
B07978VPPH
$44.00·★4.7·17.7K revsTHORNE Creatine, Micronized Creatine Monohydrate Powder, 90 Servings | Supports Lean Muscle Mass, Endurance & Cognitive Function*, Unflavored, 5 g per Serving, NSF Certified for Sport
Units sold100K
Trending Body Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0009STDJW booked 40K units at $4.53, with ▲ 0.0% MoM change. On the growth side, B08W5GNXBG leads positive momentum with ▲ 1900.0% MoM growth on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0009STDJW
Johnson's Baby Powder with Cornstarch, Aloe & Vitamin E, 15 oz | Hypoallergenic, No Added Parabens & Dyes, Designed for Delicate Skin, For Babies, Kids, & Adults
Price
$4.53
Rating
4.8
Reviews
32.7K
Latest month sales
B000GISTZ4
Optimum Nutrition Gold Standard Whey Protein Powder, Vanilla Ice Cream, 2LB | 24g 100% Whey Protein Per Serving, with BCAAs, Gluten Free, Banned Substance Tested, Easy Mixing, Muscle Support & Recovery
Price
$49.75
Rating
4.7
Reviews
48.6K
Latest month sales
B08W5GNXBG
Gold Bond Men's Essentials Talc Free Body Powder for Men, 10 oz. | Stay dry and smell fresh, talc free powder with triple action formula, cooling powder, refresh 360 scent formulated for men
Unlock to view ASIN details and product titles
Price
$7.26
Rating
4.3
Reviews
12.5K
Latest month sales
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