Swimmers Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swimmers Shampoo sales on Amazon US totaled 232,600 units in July 2026 (▼ 26.1% vs. the prior month), generating an estimated $4,414,534 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 50.3% of unit volume and 44.9% of revenue, while a typical listing is priced at $22.83. The keyword itself pulled 4,813 Amazon queries over the same period (▼ 50.9% MoM).
Zooming out to the 12-month window ending July 2026, the swimmers shampoo Top 50 moved 1,962,950 units and $34,724,352 in cumulative sales — an average of 163,579 units and $2,893,696 per month. Monthly throughput topped out at 314,800 units in June 2026 and dipped to 106,400 in May 2026, leaving the latest reading 63.7% higher than August 2025.
Swimmers Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
232.6K
▼ 26.1% MoM
Monthly Revenue 2026/07
$4.4M
▼ 21.9% MoM
Top 10 Market Share 2026/07
50.3%
Swimmers Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swimmers shampoo listing on Amazon US in July 2026 is ASIN B0DV42H38H (Brand: CeraVe), which sold 20,000 units at $8.97 apiece — equal to 8.6% of every unit tracked in this report.
The Top 10 ASINs account for 117,000 units and $1,980,580 in July 2026 — 50.3% of unit volume and 44.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swimmers Shampoo' on Amazon
July 2026
Is 50.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DV42H38H
CeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
20K
▼ 33.3%vs. prior month
$179.4K
latest month
12-month trend
B000052Y0S
Ultra Swim Chlorine Removal & Hard Water Treatment Moisturizing Shampoo, 7 Ounce
20K
▲ 0.0%vs. prior month
$125.8K
latest month
12-month trend
B003E1CYHO
Tea Tree Special Shampoo, Deep Cleans, Refreshes Scalp, For All Hair Types, Especially Oily Hair
10K
▲ 0.0%vs. prior month
$200K
latest month
12-month trend
B09GTMR23B
Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz), Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz), Paraben- Freem Sulfate-Free, Dye-Free, Cruelty-Free, Tangle-Free Styling
10K
▼ 50.0%vs. prior month
$149.1K
latest month
12-month trend
B0DGVWYDGK
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
10K
▲ 0.0%vs. prior month
$480K
latest month
12-month trend
B0741C9WP2
Malibu C Swimmers Wellness Clarifying Shampoo for Chlorine & Hair Build Up - Adults & Kids Swim Shampoo to Help Protect Against Pool Element Damage, Retain Moisture, Restore Shine & Texture (9 oz)
10K
▲ 66.7%vs. prior month
$179.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swimmers Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing swimmers shampoo brand in July 2026, moving 20,000 units across 1 ASIN for 17.1% of Top 10 volume. UltraSwim follows with 20,000 units (17.1%), ahead of Malibu C on 19,000 units (16.2%).
Volume is spread across 9 brands, with the top three holding 50.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.28 to $15.27, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
1 ASIN in Top 10
17.1%
Units
20K
Revenue
$179.4K
Avg. price
$8.97
B0DV42H38H
$8.97·★4.5·6K revsCeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
Units sold20K
UltraSwim
1 ASIN in Top 10
17.1%
Units
20K
Revenue
$125.8K
Avg. price
$3.28
B000052Y0S
$3.28·★4.5·7K revsUltra Swim Chlorine Removal & Hard Water Treatment Moisturizing Shampoo, 7 Ounce
Units sold20K
Malibu C
2 ASINs in Top 10
16.2%
Units
19K
Revenue
$315.3K
Avg. price
$15.27
B0741C9WP2
$15.29·★4.4·2.5K revsMalibu C Swimmers Wellness Clarifying Shampoo for Chlorine & Hair Build Up - Adults & Kids Swim Shampoo to Help Protect Against Pool Element Damage, Retain Moisture, Restore Shine & Texture (9 oz)
Units sold10KB07LB4QNDF
$15.25·★4.6·3K revsMalibu C Swimmers Wellness Remedy & After Pool Hair Care - Restoring & Hydrating Swim Treatment with Vitamin C Complex - Protects Against Discoloration from Chlorine, Salt Water & Build Up (3 Packets)
Units sold9K
Trending Swimmers Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0741C9WP2 booked 10K units at $15.29, with ▲ 66.7% MoM change. On the growth side, B000O7PKZY leads positive momentum with ▲ 100.0% MoM growth on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0741C9WP2
Malibu C Swimmers Wellness Clarifying Shampoo for Chlorine & Hair Build Up - Adults & Kids Swim Shampoo to Help Protect Against Pool Element Damage, Retain Moisture, Restore Shine & Texture (9 oz)
Price
$15.29
Rating
4.4
Reviews
2.5K
Latest month sales
B07LB4QNDF
Malibu C Swimmers Wellness Remedy & After Pool Hair Care - Restoring & Hydrating Swim Treatment with Vitamin C Complex - Protects Against Discoloration from Chlorine, Salt Water & Build Up (3 Packets)
Price
$15.25
Rating
4.6
Reviews
3K
Latest month sales
B000O7PKZY
Fairy Tales Sun & Swim Lifeguard Kids Clarifying Shampoo - Chlorine Removal Swim Shampoo for Kids - Removes Green Pool Tones, Sea Salt & Mineral Buildup - Citrus Scent - 12 oz
Unlock to view ASIN details and product titles
Price
$11.95
Rating
4.5
Reviews
3.5K
Latest month sales
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