Swim Shorts Girls Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swim Shorts Girls sales on Amazon US totaled 9,150 units in July 2026 (▼ 25.0% vs. the prior month), generating an estimated $199,226 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.2% of unit volume and 67.0% of revenue, while a typical listing is priced at $19.12. The keyword itself pulled 2,658 Amazon queries over the same period (▼ 75.5% MoM).
Zooming out to the 12-month window ending July 2026, the swim shorts girls Top 50 moved 38,350 units and $799,730 in cumulative sales — an average of 3,196 units and $66,644 per month. Monthly throughput topped out at 12,200 units in June 2026 and dipped to 650 in January 2026, leaving the latest reading 335.7% higher than August 2025.
Swim Shorts Girls Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
9.2K
▼ 25.0% MoM
Monthly Revenue 2026/07
$199.2K
▼ 24.3% MoM
Top 10 Market Share 2026/07
61.2%
Swim Shorts Girls Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swim shorts girls listing on Amazon US in July 2026 is ASIN B0CB36TWNG (Brand: Beautikini), which sold 1,000 units at $28.99 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 5,600 units and $133,440 in July 2026 — 61.2% of unit volume and 67.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swim Shorts Girls' on Amazon
July 2026
Is 61.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CB36TWNG
Beautikini Period Swimwear Bottoms High Waisted Full Coverage Swim Shorts
1K
▲ 0.0%vs. prior month
$35.6K
latest month
12-month trend
B095C8YLR4
Little Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
1K
▲ 0.0%vs. prior month
$14.6K
latest month
12-month trend
B0CRNWMMXG
Period Swimwear Shorts Leakproof Menstrual Swim Bathing Suit Built in Bikini Bottom Waterproof UV 50 Teens Girl Women
700
▲ 0.0%vs. prior month
$18.1K
latest month
12-month trend
B0G93N9179
Girls Swimsuit 3 Piece Tankini Girls Swimwear Swim Shorts with Pockets Bathing Suit for Teen Girls 9-16 Years
600
▼ 25.0%vs. prior month
$21.5K
latest month
12-month trend
B0CLQQ9VNP
ADUKIDE Girls Rash Guard Swimsuit Size 7-16 Kids Short Sleeve Bathing Suit
500
▼ 16.7%vs. prior month
$9.1K
latest month
12-month trend
B0FGXNDHC2
Period Swimwear High-Waisted Leakproof Bikini Bottoms,Ultra-Thin PFAS-Free Full Coverage for Teen Girls Women
400
▼ 20.0%vs. prior month
$11.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Swim Shorts Girls Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Beautikini is the best-performing swim shorts girls brand in July 2026, moving 1,000 units across 1 ASIN for 17.9% of Top 10 volume. PROALLO follows with 1,000 units (17.9%), ahead of Leovqn on 700 units (12.5%).
Volume is spread across 10 brands, with the top three holding 48.2% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $14.97 to $28.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Beautikini
1 ASIN in Top 10
17.9%
Units
1K
Revenue
$35.6K
Avg. price
$28.99
B0CB36TWNG
$28.99·★4.4·934 revsBeautikini Period Swimwear Bottoms High Waisted Full Coverage Swim Shorts
Units sold1K
PROALLO
1 ASIN in Top 10
17.9%
Units
1K
Revenue
$14.6K
Avg. price
$14.97
B095C8YLR4
$14.97·★4.6·2.4K revsLittle Girls' Summer Swimwear Two Piece Boyshort Tankini Kids Swimsuit
Units sold1K
Leovqn
1 ASIN in Top 10
12.5%
Units
700
Revenue
$18.1K
Avg. price
$19.99
B0CRNWMMXG
$19.99·★4.1·531 revsPeriod Swimwear Shorts Leakproof Menstrual Swim Bathing Suit Built in Bikini Bottom Waterproof UV 50 Teens Girl Women
Units sold700
Trending Swim Shorts Girls Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00ZAL4W5S booked 400 units at $14.99, with ▲ 0.0% MoM change. On the growth side, B0FQCTHVLB leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0CFCZQ69R close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00ZAL4W5S
Micosuza Classical Women's Swim Boardshorts Beach Bikini Bottoms with Adjustable Ties 7 Color XS-XXL
Price
$14.99
Rating
4.3
Reviews
3.3K
Latest month sales
B0FQCTHVLB
The Children's Place Girls' Rashguard and Swimsuit Set
Price
$22.91
Rating
4.5
Reviews
292
Latest month sales
B0CFCZQ69R
Hurley Girls' Boyshort Tankini 2-piece Swimsuit
Unlock to view ASIN details and product titles
Price
$22.93
Rating
4.1
Reviews
387
Latest month sales
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