Toddler Bathing Suit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Toddler Bathing Suit sales on Amazon US totaled 11,400 units in July 2026 (▼ 35.8% vs. the prior month), generating an estimated $195,402 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 40.4% of unit volume and 37.6% of revenue, while a typical listing is priced at $17.84. The keyword itself pulled 4,746 Amazon queries over the same period (▼ 71.6% MoM).
Zooming out to the 12-month window ending July 2026, the toddler bathing suit Top 50 moved 63,550 units and $1,124,758 in cumulative sales — an average of 5,296 units and $93,730 per month. Monthly throughput topped out at 17,750 units in June 2026 and dipped to 1,250 in October 2025, leaving the latest reading 286.4% higher than August 2025.
Toddler Bathing Suit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
11.4K
▼ 35.8% MoM
Monthly Revenue 2026/07
$195.4K
▼ 34.6% MoM
Top 10 Market Share 2026/07
40.4%
Toddler Bathing Suit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold toddler bathing suit listing on Amazon US in July 2026 is ASIN B0FHP4TJ9F (Brand: UMELOK), which sold 1,000 units at $19.99 apiece — equal to 8.8% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,600 units and $73,529 in July 2026 — 40.4% of unit volume and 37.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Toddler Bathing Suit' on Amazon
July 2026
Is 40.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0FHP4TJ9F
UMELOK Boys Swim Trunks with Compression Liner Toddler Bathing Suit
1K
▼ 66.7%vs. prior month
$10K
latest month
12-month trend
B0FV8B8SLQ
Girls Swimsuits One Piece Multicolor Bathing Suits Beach Swimwear
600
▲ 0.0%vs. prior month
$6.6K
latest month
12-month trend
B09FTGLCWG
Simple Joys by Carter's Baby Girls' Long Sleeve Zipper One Piece Swimsuit
500
▼ 44.4%vs. prior month
$8.2K
latest month
12-month trend
B07SV2XBV5
Girls One Pieces Swimsuit Cute Swimwear Bathing Suits 2-12 Years
400
▼ 20.0%vs. prior month
$4K
latest month
12-month trend
B09T2FW9NV
UMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
400
▼ 42.9%vs. prior month
$7.4K
latest month
12-month trend
B0CWVBLZ8Y
Disney Toddler Girls Two Piece Tankini Bow Tie Bikini Bottom Swimsuit Set
400
▼ 20.0%vs. prior month
$7.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Toddler Bathing Suit Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
UMELOK is the best-performing toddler bathing suit brand in July 2026, moving 1,400 units across 2 ASINs for 30.4% of Top 10 volume. Simple Joys by Carter's follows with 1,100 units (23.9%), ahead of Nokecina on 600 units (13.0%).
With 7 brands splitting the Top 10 and 67.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $22.67, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
UMELOK
2 ASINs in Top 10
30.4%
Units
1.4K
Revenue
$17.4K
Avg. price
$17.49
B0FHP4TJ9F
$19.99·★4.7·883 revsUMELOK Boys Swim Trunks with Compression Liner Toddler Bathing Suit
Units sold1KB09T2FW9NV
$14.99·★4.7·1.9K revsUMELOK Toddler and Little Girls Rash Guard Sets with Bikini Bottom Swimwear
Units sold400
Simple Joys by Carter's
3 ASINs in Top 10
23.9%
Units
1.1K
Revenue
$22.8K
Avg. price
$22.67
B09FTGLCWG
$17.00·★4.8·7.5K revsSimple Joys by Carter's Baby Girls' Long Sleeve Zipper One Piece Swimsuit
Units sold500B08GL3WLXD
$21.00·★4.8·45.1K revsSimple Joys by Carter's Baby Boys' Swimsuit Trunk and Rashguard Set
Units sold300B08QW5K2N8
$30.00·★4.9·4.5K revsSimple Joys by Carter's Baby Boys' 2-Pack 1-piece Zip Rashguards
Units sold300
Nokecina
1 ASIN in Top 10
13.0%
Units
600
Revenue
$6.6K
Avg. price
$9.99
B0FV8B8SLQ
$9.99·★4.5·1K revsGirls Swimsuits One Piece Multicolor Bathing Suits Beach Swimwear
Units sold600
Trending Toddler Bathing Suit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0BLZ6HVCY booked 400 units at $19.99, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BLZ6HVCY
maamgic Boys Swim Trunks with Compression Liner Toddler Stretch Swim Shorts
Price
$19.99
Rating
4.7
Reviews
2.4K
Latest month sales
B0F83KK8D1
GALLDEALS Girls Swimsuit 3 Piece Bathing Suits Flounce Ruffle Tankini Set Beach Swimwear with Cover Ups Skirt for 3-10 Years
Price
$25.99
Rating
4.8
Reviews
205
Latest month sales
B08GL3WLXD
Simple Joys by Carter's Baby Boys' Swimsuit Trunk and Rashguard Set
Unlock to view ASIN details and product titles
Price
$21.00
Rating
4.8
Reviews
45.1K
Latest month sales
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