Girls Underwear Size 8 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Girls Underwear Size 8 sales on Amazon US totaled 37,500 units in July 2026 (▼ 4.2% vs. the prior month), generating an estimated $637,302 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 42.7% of unit volume and 39.3% of revenue, while a typical listing is priced at $17.17. The keyword itself pulled 34,906 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the girls underwear size 8 Top 50 moved 381,200 units and $6,365,196 in cumulative sales — an average of 31,767 units and $530,433 per month. Monthly throughput topped out at 39,150 units in June 2026 and dipped to 17,400 in May 2026, leaving the latest reading 0.5% higher than August 2025.
Girls Underwear Size 8 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
37.5K
▼ 4.2% MoM
Monthly Revenue 2026/07
$637.3K
▼ 4.1% MoM
Top 10 Market Share 2026/07
42.7%
Girls Underwear Size 8 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold girls underwear size 8 listing on Amazon US in July 2026 is ASIN B01M21DFJD (Brand: Fruit of the Loom), which sold 3,000 units at $11.98 apiece — equal to 8.0% of every unit tracked in this report.
The Top 10 ASINs account for 16,000 units and $250,510 in July 2026 — 42.7% of unit volume and 39.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Girls Underwear Size 8' on Amazon
July 2026









Is 42.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B01M21DFJD
Fruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
3K
▲ 0.0%vs. prior month
$35.7K
latest month
12-month trend

B01M8EXHHV
Fruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
3K
▲ 0.0%vs. prior month
$35.7K
latest month
12-month trend

B0DW9C3F4L
Girls Underwear, Soft Cotton Tagless Breathable Panties, 8-Pack, 18M-12Y
2K
▲ 100.0%vs. prior month
$29.2K
latest month
12-month trend

B0BYB8XYHN
Hanes Girls' And Toddler Organic Underwear, Brief & Hipster, 8-pack, Pure Comfort Organic 100% Cotton Panties
2K
▼ 50.0%vs. prior month
$30.7K
latest month
12-month trend

B0C666KHT3
Hanes Tween Girls Underwear, Seamless Girls Panties, Boyshort & Hipster, Assorted Colors, 6-Pack
1K
▲ 0.0%vs. prior month
$20.1K
latest month
12-month trend

B0CXMGV2W6
6 Pack Girls Bike Shorts Toddler Under Dress Cartwheel Shorts Dance Clothes
1K
▲ 0.0%vs. prior month
$13.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Girls Underwear Size 8 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Fruit of the Loom is the best-performing girls underwear size 8 brand in July 2026, moving 8,000 units across 4 ASINs for 50.0% of Top 10 volume. Hanes follows with 3,000 units (18.8%), ahead of BliBliTaTa on 2,000 units (12.5%).
With 6 brands splitting the Top 10 and 81.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.24 to $18.78, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Fruit of the Loom
4 ASINs in Top 10
50.0%
Units
8K
Revenue
$112.9K
Avg. price
$18.78

B01M21DFJD
$11.98·★4.8·15.1K revsFruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
Units sold3K
B01M8EXHHV
$11.98·★4.8·15.1K revsFruit of the Loom Toddler Girls' Tag-Free Cotton Underwear
Units sold3K
B084DT2S25
$27.16·★4.7·65.8K revsFruit of the Loom Girls' Cotton Brief Underwear Multipacks
Units sold1K
B084DT4FY9
$23.99·★4.7·25.1K revsFruit of the Loom Girls' Cotton Bikini Underwear Multipacks
Units sold1K
Hanes
2 ASINs in Top 10
18.8%
Units
3K
Revenue
$50.8K
Avg. price
$15.05

B0BYB8XYHN
$13.60·★4.4·2K revsHanes Girls' And Toddler Organic Underwear, Brief & Hipster, 8-pack, Pure Comfort Organic 100% Cotton Panties
Units sold2K
B0C666KHT3
$16.51·★4.8·745 revsHanes Tween Girls Underwear, Seamless Girls Panties, Boyshort & Hipster, Assorted Colors, 6-Pack
Units sold1K
BliBliTaTa
1 ASIN in Top 10
12.5%
Units
2K
Revenue
$29.2K
Avg. price
$14.24

B0DW9C3F4L
$14.24·★4.8·1.2K revsGirls Underwear, Soft Cotton Tagless Breathable Panties, 8-Pack, 18M-12Y
Units sold2K
Trending Girls Underwear Size 8 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B084DT4FY9 booked 1K units at $23.99, with ▲ 100.0% MoM change. On the growth side, B0G12V2N7J leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0BVGN7KLQ close behind at ▲ 300.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B084DT4FY9
Fruit of the Loom Girls' Cotton Bikini Underwear Multipacks
Price
$23.99
Rating
4.7
Reviews
25.1K
Latest month sales

B0G12V2N7J
Little bety Teen Girls Tagless No Show Panties Seamless Underwear Fit For 7-16Years.
Price
$16.99
Rating
4.3
Reviews
83
Latest month sales

B0BVGN7KLQ
DREAMWORKS GABBY'S DOLLHOUSE girls Amazon Exclusive 10-pack of Soft 100% Combed Cotton Underwear, 2/3t, 4t, 4, 6 and 8
Unlock to view ASIN details and product titles
Price
$11.72
Rating
4.7
Reviews
1.8K
Latest month sales
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