Swim Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Swim Shampoo sales on Amazon US totaled 223,400 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $3,740,303 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.3% of unit volume and 47.5% of revenue, while a typical listing is priced at $21.54. The keyword itself pulled 8,194 Amazon queries over the same period (▼ 49.7% MoM).
Zooming out to the 12-month window ending July 2026, the swim shampoo Top 50 moved 1,607,350 units and $25,020,855 in cumulative sales — an average of 133,946 units and $2,085,071 per month. Monthly throughput topped out at 267,900 units in June 2026 and dipped to 81,200 in May 2026, leaving the latest reading 87.2% higher than August 2025.
Swim Shampoo Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
223.4K
▼ 16.6% MoM
Monthly Revenue 2026/07
$3.7M
▼ 12.5% MoM
Top 10 Market Share 2026/07
61.3%
Swim Shampoo Market Share & Sales Concentration on Amazon US — July 2026
The most-sold swim shampoo listing on Amazon US in July 2026 is ASIN B0DV42H38H (Brand: CeraVe), which sold 20,000 units at $8.97 apiece — equal to 9.0% of every unit tracked in this report.
The Top 10 ASINs account for 137,000 units and $1,777,040 in July 2026 — 61.3% of unit volume and 47.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Swim Shampoo' on Amazon
July 2026
Is 61.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DV42H38H
CeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
20K
▼ 33.3%vs. prior month
$179.4K
latest month
12-month trend
B0F67KS3K1
K18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
20K
▲ 100.0%vs. prior month
$480K
latest month
12-month trend
B000052Y0S
Ultra Swim Chlorine Removal & Hard Water Treatment Moisturizing Shampoo, 7 Ounce
20K
▲ 0.0%vs. prior month
$125.8K
latest month
12-month trend
B01F9BNC90
SO COZY Kids Swim Leave In Conditioner Spray, Protects Hair, 8 Fl Oz | 2-in-1 Treatment & Detangler, Repairs Pool, Sun & Salt Damaged Hair, Activated Charcoal & Vitamin B5, No Parabens & Sulfates
20K
▼ 33.3%vs. prior month
$239.8K
latest month
12-month trend
B07LCH8QZ8
Aussie Miracle Moist Shampoo: Hydrating & Gentle Cleansing Treatment with Avocado & Jojoba Oil, 26.2 Fl Oz
10K
▲ 0.0%vs. prior month
$79.7K
latest month
12-month trend
B09GTMR23B
Aussie Kids Hair Care Bundle Set Including: Shampoo (16 Fl Oz), Conditioner (16 Fl Oz) & Detangler Spray (8 Fl Oz), Paraben- Freem Sulfate-Free, Dye-Free, Cruelty-Free, Tangle-Free Styling
10K
▼ 50.0%vs. prior month
$149.1K
latest month
12-month trend
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Best Swim Shampoo Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
SO COZY is the best-performing swim shampoo brand in July 2026, moving 38,000 units across 3 ASINs for 27.7% of Top 10 volume. CeraVe follows with 20,000 units (14.6%), ahead of K18 on 20,000 units (14.6%).
Volume is spread across 6 brands, with the top three holding 56.9% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $8.97 to $24.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
SO COZY
3 ASINs in Top 10
27.7%
Units
38K
Revenue
$447.8K
Avg. price
$11.52
B01F9BNC90
$11.59·★4.6·9.7K revsSO COZY Kids Swim Leave In Conditioner Spray, Protects Hair, 8 Fl Oz | 2-in-1 Treatment & Detangler, Repairs Pool, Sun & Salt Damaged Hair, Activated Charcoal & Vitamin B5, No Parabens & Sulfates
Units sold20KB01H30LN6E
$11.99·★4.6·9.7K revsSO COZY SoCozy Splash Swim 3 in 1 Shampoo + Conditioner + Wash, 10.5 Ounce ( Pack May Vary )
Units sold10KB082JHTVYC
$10.98·★4.5·7.3K revsSO COZY Kids Shampoo, Conditioner & Body Wash, Gentle 3-in-1, 16 Fl Oz Pump | Moisture Rich Hydrating Daily Cleanser & Conditioning with Keratin, Vitamin B5 & Kiwi Extract, Paraben & Sulfate-Free
Units sold8K
CeraVe
1 ASIN in Top 10
14.6%
Units
20K
Revenue
$179.4K
Avg. price
$8.97
B0DV42H38H
$8.97·★4.5·6K revsCeraVe Gentle Hydrating Shampoo with Hyaluronic Acid for Hair & Scalp, 12oz | Leaves Hair and Scalp Soft and Healthy-Looking with Ceramides, Niacinamide and A Color Safe Formula
Units sold20K
K18
1 ASIN in Top 10
14.6%
Units
20K
Revenue
$480K
Avg. price
$24.00
B0F67KS3K1
$24.00·★4.4·2.1K revsK18 AirWash™ Dry Shampoo, Non-Aerosol, Balances Scalp & Controls Excess Oil Production
Units sold20K
Trending Swim Shampoo Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0741C9WP2 booked 10K units at $16.56, with ▲ 66.7% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0741C9WP2
Malibu C Swimmers Wellness Clarifying Shampoo for Chlorine & Hair Build Up - Adults & Kids Swim Shampoo to Help Protect Against Pool Element Damage, Retain Moisture, Restore Shine & Texture (9 oz)
Price
$16.56
Rating
4.4
Reviews
2.5K
Latest month sales
B07LB4QNDF
Malibu C Swimmers Wellness Remedy & After Pool Hair Care - Restoring & Hydrating Swim Treatment with Vitamin C Complex - Protects Against Discoloration from Chlorine, Salt Water & Build Up (3 Packets)
Price
$15.25
Rating
4.6
Reviews
3K
Latest month sales
B082JHTVYC
SO COZY Kids Shampoo, Conditioner & Body Wash, Gentle 3-in-1, 16 Fl Oz Pump | Moisture Rich Hydrating Daily Cleanser & Conditioning with Keratin, Vitamin B5 & Kiwi Extract, Paraben & Sulfate-Free
Unlock to view ASIN details and product titles
Price
$10.98
Rating
4.5
Reviews
7.3K
Latest month sales
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