Purple Shampoo Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

L'Oreal Paris is the best-performing purple shampoo brand in July 2026, moving 23,000 units across 3 ASINs for 31.9% of Top 10 volume. Clairol Professional follows with 15,000 units (20.8%), ahead of Olaplex on 9,000 units (12.5%).

With 7 brands splitting the Top 10 and 65.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.39 to $34.00, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07P6FXF4N booked 5K units at $9.97, with ▲ 25.0% MoM change. On the growth side, B0GP91BDSS leads positive momentum with ▲ 566.7% MoM growth on 2K units, with B0GKQDP2QQ close behind at ▲ 150.0% MoM on 2K units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.