Soft Toothbrush Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Soft Toothbrush sales on Amazon US totaled 374,000 units in July 2026 (▼ 15.0% vs. the prior month), generating an estimated $3,426,240 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 48.1% of unit volume and 45.1% of revenue, while a typical listing is priced at $9.99. The keyword itself pulled 28,438 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the soft toothbrush Top 50 moved 4,316,400 units and $37,594,823 in cumulative sales — an average of 359,700 units and $3,132,902 per month. Monthly throughput topped out at 440,000 units in June 2026 and dipped to 205,300 in May 2026, leaving the latest reading 1.4% higher than August 2025.
Soft Toothbrush Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
374K
▼ 15.0% MoM
Monthly Revenue 2026/07
$3.4M
▼ 16.7% MoM
Top 10 Market Share 2026/07
48.1%
Soft Toothbrush Market Share & Sales Concentration on Amazon US — July 2026
The most-sold soft toothbrush listing on Amazon US in July 2026 is ASIN B00CC6XSSQ (Brand: Colgate), which sold 40,000 units at $4.52 apiece — equal to 10.7% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 180,000 units and $1,544,400 in July 2026 — 48.1% of unit volume and 45.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Soft Toothbrush' on Amazon
July 2026
Is 48.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B00CC6XSRC
Colgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
30K
▼ 40.0%vs. prior month
$144.9K
latest month
12-month trend
B07MH9CH76
Oral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
20K
▼ 33.3%vs. prior month
$137.8K
latest month
12-month trend
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
20K
▲ 100.0%vs. prior month
$336K
latest month
12-month trend
B08QWYMMYL
Amazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft, Cheek and Tongue Cleaner, Full Size, 10 Count, 1 Pack (Previously Solimo)
20K
▲ 0.0%vs. prior month
$103.8K
latest month
12-month trend
B005LB75NI
NIMBUS Extra Soft Toothbrushes (Regular Size Head), Periodontist Design Tapered Bristles for Sensitive Teeth & Receding Gums (5 Pack, Colors May Vary)
10K
▼ 50.0%vs. prior month
$189.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Soft Toothbrush Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing soft toothbrush brand in July 2026, moving 80,000 units across 3 ASINs for 44.4% of Top 10 volume. Oral-B follows with 40,000 units (22.2%), ahead of Amazon Basics on 20,000 units (11.1%).
With 6 brands splitting the Top 10 and 77.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.77 to $12.14, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
3 ASINs in Top 10
44.4%
Units
80K
Revenue
$419.6K
Avg. price
$5.82
B00CC6XSSQ
$4.52·★4.6·69K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
Units sold40KB00CC6XSRC
$4.96·★4.6·58.5K revsColgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
Units sold30KB0787G4D3Q
$7.99·★4.6·16.7K revsColgate 360 Advanced Floss Tip Soft Toothbrush, 2 Pack | Adult Manual Toothbrushes, Advanced Floss-Tip Cleaning Bristles, Easy-To-Open, Recyclable Packaging
Units sold10K
Oral-B
2 ASINs in Top 10
22.2%
Units
40K
Revenue
$473.8K
Avg. price
$12.14
B07MH9CH76
$6.34·★4.7·30.1K revsOral-B 3D White Charcoal Manual Toothbrush, 2-Pack, Medium Bristles, Teeth Whitening Brushes for Adults
Units sold20KB01KZ6V00W
$17.94·★4.7·22.9K revsOral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Units sold20K
Amazon Basics
1 ASIN in Top 10
11.1%
Units
20K
Revenue
$103.8K
Avg. price
$4.77
B08QWYMMYL
$4.77·★4.6·7.4K revsAmazon Basics Clean Plus Soft Bristle Toothbrushes with Angled End-Tuft, Cheek and Tongue Cleaner, Full Size, 10 Count, 1 Pack (Previously Solimo)
Units sold20K
Trending Soft Toothbrush Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0DHSX9TF8 close behind at ▲ 250.0% MoM on 7K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Price
$3.89
Rating
4.6
Reviews
68.9K
Latest month sales
B0DHSX9TF8
Colgate Kids Advanced Cavity Fighter Soft Toothbrushes, 4 Pack | For Kids Ages 6 and Up, Soft Cleaning Bristles and Polishing Cups Help Remove Plaque and Stains, Gently Cleans Teet and Gums
Price
$5.96
Rating
4.8
Reviews
11.9K
Latest month sales
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Unlock to view ASIN details and product titles
Price
$17.94
Rating
4.7
Reviews
22.9K
Latest month sales
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