Sunscreen Face Stick Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sunscreen Face Stick sales on Amazon US totaled 364,000 units in July 2026 (▼ 43.0% vs. the prior month), generating an estimated $4,593,950 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.7% of unit volume and 48.3% of revenue, while a typical listing is priced at $15.35. The keyword itself pulled 6,303 Amazon queries over the same period (▼ 67.6% MoM).
Zooming out to the 12-month window ending July 2026, the sunscreen face stick Top 50 moved 2,372,550 units and $29,741,890 in cumulative sales — an average of 197,713 units and $2,478,491 per month. Monthly throughput topped out at 639,000 units in June 2026 and dipped to 63,050 in December 2025, leaving the latest reading 141.6% higher than August 2025.
Sunscreen Face Stick Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
364K
▼ 43.0% MoM
Monthly Revenue 2026/07
$4.6M
▼ 45.2% MoM
Top 10 Market Share 2026/07
57.7%
Sunscreen Face Stick Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sunscreen face stick listing on Amazon US in July 2026 is ASIN B0BQCSMD63 (Brand: Sun Bum), which sold 30,000 units at $11.98 apiece — equal to 8.2% of every unit tracked in this report.
The Top 10 ASINs account for 210,000 units and $2,216,800 in July 2026 — 57.7% of unit volume and 48.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sunscreen Face Stick' on Amazon
July 2026
Is 57.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0BQCSMD63
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
30K
▼ 57.1%vs. prior month
$359.4K
latest month
12-month trend
B001P92FMG
Neutrogena Sport Face Sunscreen Lotion SPF 70+, 2.5 fl. oz | Sweat- and Water-Resistant, Broad Spectrum UVA/UVB Protection, Oxybenzone-Free, Good for Active Lifestyles
30K
▼ 40.0%vs. prior month
$310.8K
latest month
12-month trend
B083VTP119
BLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
30K
▼ 25.0%vs. prior month
$225K
latest month
12-month trend
B0C45CK57M
Abib Airy Sunstick Protection Bar SPF50+ Broad Spectrum, Semi-Matte Sunscreen Stick for Oily & Combination Skin, No White Cast, Water-Resistant, Korean Sunscreen, 0.81 oz / 23 g
30K
▼ 25.0%vs. prior month
$454.8K
latest month
12-month trend
B00HNSSV0S
Neutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
20K
▼ 60.0%vs. prior month
$192.4K
latest month
12-month trend
B083VXQ7MG
Blue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
20K
▼ 33.3%vs. prior month
$158.8K
latest month
12-month trend
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Best Sunscreen Face Stick Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing sunscreen face stick brand in July 2026, moving 70,000 units across 3 ASINs for 33.3% of Top 10 volume. BLUE LIZARD follows with 50,000 units (23.8%), ahead of Sun Bum on 40,000 units (19.0%).
With 5 brands splitting the Top 10 and 76.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.92 to $10.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
3 ASINs in Top 10
33.3%
Units
70K
Revenue
$703K
Avg. price
$9.29
B001P92FMG
$9.99·★4.6·25.5K revsNeutrogena Sport Face Sunscreen Lotion SPF 70+, 2.5 fl. oz | Sweat- and Water-Resistant, Broad Spectrum UVA/UVB Protection, Oxybenzone-Free, Good for Active Lifestyles
Units sold30KB00HNSSV0S
$7.90·★4.7·13.1K revsNeutrogena Beach Defense Sunscreen Stick SPF 50, 1.5 oz | Broad Spectrum SPF for UVA/UVB Protection, Water-Resistant up to 80 Minutes, No-Mess, Beach-Strength
Units sold20KB0DMC6ZRJZ
$9.99·★4.5·39.9K revsNeutrogena Ultra Sheer Face Sunscreen Stick SPF 60, .47 oz | Invisible Finish, Broad Spectrum UVA/UVB, Vitamin C & E, Non Greasy, Fragrance Free, Water Resistant (80 Min), Travel Size
Units sold20K
BLUE LIZARD
2 ASINs in Top 10
23.8%
Units
50K
Revenue
$383.8K
Avg. price
$7.92
B083VTP119
$7.92·★4.4·21.3K revsBLUE LIZARD Sensitive Mineral Sunscreen Stick with Zinc Oxide, SPF 50+, Water Resistant, UVA UVB Protection Easy to Apply, Fragrance Free, 0.5 Oz
Units sold30KB083VXQ7MG
$7.92·★4.6·6.6K revsBlue Lizard Kids Mineral SPF 50 Sunscreen Stick, Zinc Oxide, 100% Mineral Actives, Developed for Kids’ Sensitive Skin, TSA-Friendly, Vegan, Paraben-free, Fragrance-Free, 0.5 oz
Units sold20K
Sun Bum
2 ASINs in Top 10
19.0%
Units
40K
Revenue
$457K
Avg. price
$10.98
B0BQCSMD63
$11.98·★4.7·4.1K revsSun Bum Kids SPF 50 Clear Face Stick Sunscreen - Travel Size, 0.53 oz | Wet or Dry Skin Application, Broad Spectrum with Vitamin E, Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone)
Units sold30KB072KGPLX6
$9.99·★4.4·28.8K revsSun Bum SPF 30 Sunscreen Lip Balm, 3 Flavor Variety Pack - 0.15 oz (3-Pack) | Broad Spectrum Moisturizing with Aloe and Vitamin E, Vegan, Hawaii 104 Act Compliant (Made without Octinoxate & Oxybenzone)
Units sold10K
Trending Sunscreen Face Stick Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DSMTDVCH booked 10K units at $13.53, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DSMTDVCH
Abib Quick Sunstick Protection Bar SPF50+ Broad Spectrum, Glowy Sunscreen Stick for Dry & Sensitive Skin, No White Cast, With Centella & Aloe, Korean Sunscreen, 0.77 oz / 22 g
Price
$13.53
Rating
4.4
Reviews
1.5K
Latest month sales
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