After Sun Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
After Sun Lotion sales on Amazon US totaled 392,200 units in July 2026 (▼ 29.1% vs. the prior month), generating an estimated $5,269,162 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.5% of unit volume and 63.7% of revenue, while a typical listing is priced at $14.29. The keyword itself pulled 50,480 Amazon queries over the same period (▼ 53.1% MoM).
Zooming out to the 12-month window ending July 2026, the after sun lotion Top 50 moved 3,418,100 units and $47,787,293 in cumulative sales — an average of 284,842 units and $3,982,274 per month. Monthly throughput topped out at 553,500 units in June 2026 and dipped to 194,400 in December 2025, leaving the latest reading 51.3% higher than August 2025.
After Sun Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
392.2K
▼ 29.1% MoM
Monthly Revenue 2026/07
$5.3M
▼ 29.2% MoM
Top 10 Market Share 2026/07
65.5%
After Sun Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold after sun lotion listing on Amazon US in July 2026 is ASIN B00365DABC (Brand: CeraVe), which sold 90,000 units at $14.97 apiece — equal to 22.9% of every unit tracked in this report and 2.3× the volume of the No. 2 listing.
The Top 10 ASINs account for 257,000 units and $3,354,110 in July 2026 — 65.5% of unit volume and 63.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'After Sun Lotion' on Amazon
July 2026
Is 65.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Skin Care with Hyaluronic Acid & Niacinamide, Face Moisturizer For Men & Women, Skin Barrier Repair, Daily Oil-Free Lotion
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B00F97FHAW
CeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
40K
▼ 20.0%vs. prior month
$598.8K
latest month
12-month trend
B08KT5HM98
eos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
30K
▲ 0.0%vs. prior month
$278.4K
latest month
12-month trend
B07BH4DD2M
Hawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
30K
▼ 50.0%vs. prior month
$329.1K
latest month
12-month trend
B00XTTFI6K
Seven Minerals Aloe Vera Gel with Freshly Cut Pure Organic Aloe - Big 12oz - Texas Grown, HighestQuality, Vegan, Unscented, Non-Sticky - After Sun, Skin & Face Moisturizer, Hair Mask
20K
▲ 0.0%vs. prior month
$381.6K
latest month
12-month trend
B00T7MZQ3S
Australian Gold Rapid Tanning Intensifier Lotion, 8.5 Fl Oz | With Tea Tree Oil and Aloe Vera | Vitamin E
10K
▼ 50.0%vs. prior month
$73.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best After Sun Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing after sun lotion brand in July 2026, moving 130,000 units across 2 ASINs for 50.6% of Top 10 volume. Hawaiian Tropic follows with 39,000 units (15.2%), ahead of eos on 30,000 units (11.7%).
With 8 brands splitting the Top 10 and 77.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
2 ASINs in Top 10
50.6%
Units
130K
Revenue
$1.9M
Avg. price
$14.97
B00365DABC
$14.97·★4.7·62.9K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Skin Care with Hyaluronic Acid & Niacinamide, Face Moisturizer For Men & Women, Skin Barrier Repair, Daily Oil-Free Lotion
Units sold90KB00F97FHAW
$14.97·★4.5·97.8K revsCeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
Units sold40K
Hawaiian Tropic
2 ASINs in Top 10
15.2%
Units
39K
Revenue
$466.4K
Avg. price
$12.48
B07BH4DD2M
$10.97·★4.5·15.5K revsHawaiian Tropic After Sun Body Butter with Coconut Oil, 8 Oz
Units sold30KB08Q2QK7F1
$13.99·★4.8·25K revsHawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz (2 Pack) | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Units sold9K
eos
1 ASIN in Top 10
11.7%
Units
30K
Revenue
$278.4K
Avg. price
$9.97
B08KT5HM98
$9.97·★4.7·73.7K revseos Shea Better Body Lotion- Coconut Waters, Natural Shea Butter, 16 fl oz
Units sold30K
Trending After Sun Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B010D05WSG booked 9K units at $5.97, with ▼ 10.0% MoM change. On the growth side, B076Q9JV91 leads positive momentum with ▲ 400.0% MoM growth on 1K units, with B000FCR7MM close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B010D05WSG
Banana Boat Moisturizing After Sun Lotion with Aloe, 16 Fl Oz | After sun care moisturizer, Tan extender lotion, Contains aloe and Vitamin E, 12 hour skin hydration
Price
$5.97
Rating
4.4
Reviews
1.5K
Latest month sales
B076Q9JV91
Hawaiian Tropic Weightless Hydration After Sun Lotion, 6 Fl Oz | 24 hour moisturizing after sun care, Hydrating lotion with aloe and shea butter, Coconut papaya scent, Lightweight texture
Price
$7.69
Rating
4.8
Reviews
25K
Latest month sales
B000FCR7MM
Australian Gold Moisturer Lock Tan Extender Lotion, Enriched with Vitamin E, Aloe Vera, 16 Fl Oz | Tan extender lotion that locks in moisture, absorbs without grease, vitamin E and aloe vera, Cocoa Dreams fragrance
Unlock to view ASIN details and product titles
Price
$11.99
Rating
4.6
Reviews
14.5K
Latest month sales
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